Medialia
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Medialia
Fact & Fiction, Hype & Serendipität, Media & Talk
Curated by Pamela Bartar
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Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign | Medialia | Scoop.it

Mai Bruun Poulsen:  "The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir" ...


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lauren bennis's curator insight, August 12, 2014 12:14 AM

Grey Goose Vodka gains brand awareness via social media, for the new "Grey Goose Cherry Noir."

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
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Evolutionäre Stoffentwicklung & Storytelling im Beitrag: Transmedia: it’s time to define your brand’s artifacts

Evolutionäre Stoffentwicklung & Storytelling  im Beitrag: Transmedia: it’s time to define your brand’s artifacts | Medialia | Scoop.it

When it comes to getting  your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story.
This article suggests looking to places, symbols & plot for help in defining your brand's artifacts.

 

....Am Beginn der Storyteller-Leistung steht die Auslotung und Weiterentwicklung von Texten zu und Paratexten rund um eine Marke. Klingt simple ist aber in der Praxis die schwierigste Übung, da nur in einem evolutionären Prozess mit dem Objekt, Kunden... möglich.


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