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What's Klout all about? Have you got Kred? The low-down on digital influence

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .


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Pinterest Tab on Facebook: Lowe’s Sees 32% Increase in Followers

Pinterest Tab on Facebook: Lowe’s Sees 32% Increase in Followers | Mediaclub | Scoop.it

Pinterest is the hot new social media platform for brands. So how can a company get the word out to fans and customers that they have a presence on the social media “pinboard”?

 

For Lowe’s, the answer was easy: use Facebook. According to MediaPost, Lowe’s is one of the first major brands to use the new Pinterest Tabs module (part of social marketing firm Vitrue’s platform) to feature its Pinterest presence on Facebook.

 

Can a brand efficiently promote its presence on one social media platform through another?

 

Lowe’s created a custom Pinterest tab on its Facebook page, which automatically takes content and activity from the brand’s Pinterest site.

 

Lowe’s Facebook fans can see the brand’s 25 Pinterest boards, follow them on Pinterest, and interact with content (liking and pinning) — all without having to leave Facebook.

 

What will happen to this type of approach when Timeline becomes official for all brands?

http://bit.ly/GVY5kw 

 

By Marissa McNaughton - http://bit.ly/GVXQWL 


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janlgordon's comment, March 25, 2012 8:58 AM
Thanks Michele, good one!
John van den Brink's comment, March 25, 2012 9:00 AM
Michele, thank you, nice scoop!
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The Myth of Social Media Tactics vs the Reality of Social Business Strategies

The Myth of Social Media Tactics vs the Reality of Social Business Strategies | Mediaclub | Scoop.it

This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you're doing with your social business strategy.


Excerpt:

 

**Neither Rome nor a Social Business was Built in a Day


Where does your organization fit in?


**Do you have a few social media heroes testing the social business waters?


Three “facts” about social business are accepted without question by most people.

 

**any business with a Facebook page or Twitter account is considered “social”


**hiring a social media person constitutes a social “presence”


**implementing an intranet transforms the organization into a “collaborative” enterprise.


The Assessment


**What sense does it make to dive into social media without first recognizing where you are today?


Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.

**this is very useful


Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/GJIxp4]


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Bürgermeister von New York warnt vor Social Media

Bürgermeister von New York warnt vor Social Media | Mediaclub | Scoop.it
Michael Bloomberg, Bürgermeister von New York, ist selbst aktiv auf vielen Social-Media-Plattformen. Er hat jetzt auf einer Konferenz in Singapur vor den Folgen von Social Media für die Kommunalpolitik gewarnt.


Beitrag in der New York Times:
http://www.nytimes.com/2012/03/22/nyregion/bloomberg-says-social-media-can-hurt-governing.html?_r=3&ref=technology



Bildnachweis Michael Bloomberg: Rubenstein

http://www.flickr.com/photos/23357263@N03/3909819823

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The Revolution Has Only Just Begun

The Revolution Has Only Just Begun | Mediaclub | Scoop.it

**** Indeed! Marty

If you’ve been working in online marketing or Ecommerce for a while, it’s easy to lose sight of how new digital platforms are, and the opportunity they will still bring in the future.

 

A major new Research Report - " The Internet Economy in the G-20"- http://bit.ly/GQiZUC [pdf] - The $4.2 Trillion Growth Opportunity - by the BCG Group reminds us of the future potential by its review of the size of the opportunity – $4.2 trillion by 2016 they estimate.

Or Read Report Online  - http://bit.ly/GQpoiI  -  [Registration required]

 

To put it into a more meaningful perspective, if it were a national economy, the Internet economy would already rank in the world’s top five, behind only the U.S., China, Japan, and India, and ahead of Germany.

 

The Internet economy in the dveloped markets of the G-20 will grow at an annual rate of 8% over the next 5 years, far out-pacing just about every traditional economic sector producing both wealth and jobs.

 

This really shows the future potential for anyone making a career in digital marketing.

 

From a business point-of-view it also shows that in many markets, there is an even bigger opportunity, particularly through social media marketing.

 

Read Dr Dave Chaffey's - http://bit.ly/yqHnS8  -  take with particular emphasis on the UK here

http://bit.ly/GQmHxu 


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The Interactive Media Map: America's Most Influential News Outlets - Forbes

The Interactive Media Map: America's Most Influential News Outlets - Forbes | Mediaclub | Scoop.it

For Forbes, Bitly has investigated how people consume news by looking at how people in different states differ in their preference for news sites. Through the clicks of millions of people in each state visiting different news sources, Bitly is able to uncover relationships between geography and media.


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Report: The Rise of Digital Influence and Why You Should Care

Report: The Rise of Digital Influence and Why You Should Care | Mediaclub | Scoop.it

This piece and report was done by Brian Solis .  Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.

 

Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.

 

 

Here's what caught my attention:

 

Whether we know it or not, our social activity now contributes to our stature within each network.

 

**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.

 

**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network. 

 

**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://www.briansolis.com/]


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Tom George's comment, March 21, 2012 3:20 PM
Thanks for sharing some great curation today
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How to build your mobile news audience? New Pew research offers insight

How to build your mobile news audience? New Pew research offers insight | Mediaclub | Scoop.it

Digital news is becoming a multi-device experience. For now, desktop and laptop computers remain the most popular way that people in the U.S. access digital news venues. However, PEJ notes: “Nearly a quarter of U.S. adults, 23%, now get news on at least two devices: a desktop/laptop computer and smartphone, a computer and a tablet, a tablet and a smartphone, or on all three.”

Also: “For most with multiple devices, there is not a single place for news. People who acquire mobile devices appear to be using them to get news on all their devices. This also suggests they may be getting more news more often. About a third (34%) of desktop/laptop news consumers now also get news on a smartphone. About a quarter (27%) of smartphone news consumers also get news on a tablet. While this smartphone/tablet news consumer group is small—just 6% of the population overall—it is a large percentage of those who own smartphones and tablets. Fully 44% of people who own both kinds of devices use both for news. What’s more, most of those individuals (78%) still get news on the desktop or laptop as well.”


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Medien: Was darf Journalismus? | Peter Michael Lingens | Zeit Online

Medien: Was darf Journalismus? | Peter Michael Lingens | Zeit Online | Mediaclub | Scoop.it

Kommentar von Peter Michael Lingens: "Bei ihrer Berichterstattung über die aktuellen Korruptionsskandale zitieren Medien regelmäßig aus Ermittlungsakten, die ihnen zugespielt wurden. Ist das noch zulässig?"

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Volontariat nach Baukasten-System - taz.de

Volontariat nach Baukasten-System - taz.de | Mediaclub | Scoop.it

"Wann ist eine journalistische Ausbildung eine Ausbildung? Ein Verein bietet ein Volontariat ohne überbetriebliche Seminare und ohne die Arbeit bei professionellen Medien an."

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"Liquid Democracy": "Zeit-Magazin" begibt sich in die Hände der Leser | W&V

"Liquid Democracy": "Zeit-Magazin" begibt sich in die Hände der Leser | W&V | Mediaclub | Scoop.it
Das "Zeit-Magazin" wagt ein journalistisches Experiment. Erstmals legt Chefredakteur Christoph Amend die Themenwahl für eine Ausgabe in die Hände einer breiten Öffentlichkeit.
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A Curated Introduction To Curation by Andy Dickinson

Robin Good: Here's another good example of curation at work. Andy Dickinson, has used Storify to create a "curated reference" of his lecture about curation for his first year undergraduate students. 

 

The "storified" reference contains links to tools, video clips, and many contributions which allow any learner interested in this topic, to follow a selected path from which it is possible to wander off and explore in many interesting directions.

 

Useful. Informative. Inspirational. 8/10 

 

http://storify.com/digidickinson/jn1013-curation-and-aggregation?awesm=sfy.co_hX4 


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Digital: News Gains Audience but Loses Ground in Chase for Revenue

Digital: News Gains Audience but Loses Ground in Chase for Revenue | Mediaclub | Scoop.it

Each is a threat and a promise. Facebook and other social media are additional distributors of content, but they are also are rivals for advertising revenues. The new tablets, smartphones and other mobile technologies represent new ways to reach audiences, but they are also a new wave of new technology that news companies need to react to. Even as traditional media institutions continue to struggle to find a sustainable model after more than a decade of declining advertising revenues and digital upheaval, the new wave threatens to shift the media landscape out from under them once more.

There is some time to adapt. News sites now get 9% of their traffic from social media, up about 57% in two years. That is almost half of what comes from search engines.


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Kolumne: Thesenjournalismus | Interpharma Newsroom

Was kümmern mich die Fakten, ich lasse mich von meinen Vorurteilen leiten. Das ist - etwas verkürzt, aber nicht falsch - das Wesen dessen, was als “Thesenjournalismus” in den letzten Jahren auch in der Schweiz immer mehr Einzug gehalten hat.
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Future of Media and Content Curation: Steve Rubel

Future of Media and Content Curation: Steve Rubel | Mediaclub | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


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The Copyright Question: How to Protect Yourself on Pinterest

The Copyright Question: How to Protect Yourself on Pinterest | Mediaclub | Scoop.it

This rush to join Pinterest has been somewhat tempered by concerns over the social network’s terms of use.

 

Namely, people are questioning “who owns what” content.

 

Some have incorrectly concluded that Pinterest owns everything posted on the site. And others have correctly pointed out that posting other people’s pictures without permission could be problematic.

 

Before a company or a user joins Pinterest, it’s important to examine the terms of use and separate the myths from the realities.

 

No, Pinterest Doesn’t Own What You Post

In other words, you’re not giving up any ownership rights you may have simply by virtue of posting something on Pinterest.

 

Yes, Pinterest Has Broad Rights to What you Post -

You’re always going to grant rights to a social media site when you post content, so you may want to read the terms to figure out the extent of those rights

 

No, You Can’t Just Post Other People’s Stuff -

If a company takes an image that belongs to someone else and pins it on a virtual pinboard, it could receive a letter from the copyright owner, accusing that business of infringing his rights

 

Yes, You Can Deal with the Risks

A good rule of thumb when setting up and populating a company Pinterest pinboard is to treat that pinboard just as you would treat your company website

 

By Gonzalo E. Mon - http://bit.ly/GIp1Jn  


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janlgordon's comment, March 23, 2012 7:31 AM
great one!
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Agency Creates World's First (?) Pinterest Campaign

Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women.


Story: http://www.adrants.com/2012/03/agency-creates-worlds-first-.php

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Wann die Kinder kommen: Plädoyer für einen Datenjournalismus auf 5½ Ebenen

Wann die Kinder kommen: Plädoyer für einen Datenjournalismus auf 5½ Ebenen | Mediaclub | Scoop.it
Wie sieht guter Datenjournalismus aus? Ein praktischer Diskussions-Vorschlag, aus welchen 5½ Ebenen datenjournalistische Geschichten bestehen sollen, welche Mindestanforderungen sie erfüllen müssen, und welchem Zweck sie dienen.
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Online-Studie: Wie Redaktionen im Social Media-Zeitalter arbeiten | blog.zimpel.de

Online-Studie: Wie Redaktionen im Social Media-Zeitalter arbeiten | blog.zimpel.de | Mediaclub | Scoop.it

Die Redaktionsarbeit hat sich durch Social Media verändert. An der Befragung vom November 2011 haben 355 Journalisten unterschiedlicher Ressorts und Mediengattungen teilgenommen.

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Checkliste zum Social Media Newsroom (Teil 1) » News » NewsRoomWizard

Checkliste zum Social Media Newsroom (Teil 1) » News » NewsRoomWizard | Mediaclub | Scoop.it
Wir machen Social Media Newsrooms und Social Websites! Pflege per Drag & Drop. 100% im Look & Feel Ihrer Website. News, Neuigkeiten und Infos rund um unser CMS. (Neu: Checkliste zum Social Media Newsroom!
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Changes To SEO Mean Content Marketing's Time Is Now

Changes To SEO Mean Content Marketing's Time Is Now | Mediaclub | Scoop.it

**** Finally, there it is. I've been preaching to anyone who would listen content is key since 2003. Few listened then, some were angry, some called me names (high school never really ends we just get older). Content is here with a vengence now, content is here in new ways and content is KING. 

That others recognize CONTEST IS KING is both good and bad news for Marty. Good news because I am not a raving lunatic after all, bad news because now I must become a raving lunatic about something new. "Something new" is forming fast and it starts with SoLoMo and ends with content snippets and siftables (see my David Merrill scoop on Curation Revolution). Stay tuned for Marty as raving lunatic II and thanks to my coworker Ilias for making my day. Marty  


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Martin (Marty) Smith's comment, March 22, 2012 12:27 PM
Thanks Martin (love writing that :).
Martin (Marty) Smith's comment, March 22, 2012 12:28 PM
Thanks for the Rescoop G. Every time I visit Latest Social there are 10 things you found I want to share with my tribe (at least). Marty
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Serie: Wozu noch Journalismus? – Es geht erstaunlich gut

Serie: Wozu noch Journalismus? – Es geht erstaunlich gut | Mediaclub | Scoop.it
Die Internetbeschimpfung gilt in der Medienbranche als trotzige Mutprobe. Doch wir müssen uns vom Festungsjournalismus verabschieden.
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News-Branche USA: Es geht ums Überleben | Meedia

News-Branche USA: Es geht ums Überleben | Meedia | Mediaclub | Scoop.it
Die News-Analysten vom renommierten Pew Research Center diagnostizieren: Es gibt zwar mehr Nachrichten denn je auf mehr Kanälen denn je, doch das Geschäft machen andere als klassische Medienunternehmen. Für die gehe es ums Überleben.
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Mobile Reporting: Kostenloses Sachbuch für mobile Reporter

Mobile Reporting: Kostenloses Sachbuch für mobile Reporter | Mediaclub | Scoop.it

In seinem kostenlosen multimedialen iBook-Sachbuch »Mobile Reporting« erklärt der Journalist Marcus Bösch, wie man mit einem iPhone mobiler Reporter wird.

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Irgendwann müssen alle Social Media beherrschen - NZZ Online

Irgendwann müssen alle Social Media beherrschen - NZZ Online | Mediaclub | Scoop.it
Manuel P. Nappo bildet seine Studierenden zu Social Media Experten aus. Irgendwann werde der Umgang mit den «neuen» Medien aber so selbstverständlich vorausgesetzt wie heute die Beherrschung von Office. Davon ist er überzeugt.
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