Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .
Via David Blundell
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Pinterest is the hot new social media platform for brands. So how can a company get the word out to fans and customers that they have a presence on the social media “pinboard”?
For Lowe’s, the answer was easy: use Facebook. According to MediaPost, Lowe’s is one of the first major brands to use the new Pinterest Tabs module (part of social marketing firm Vitrue’s platform) to feature its Pinterest presence on Facebook.
Can a brand efficiently promote its presence on one social media platform through another?
Lowe’s created a custom Pinterest tab on its Facebook page, which automatically takes content and activity from the brand’s Pinterest site.
Lowe’s Facebook fans can see the brand’s 25 Pinterest boards, follow them on Pinterest, and interact with content (liking and pinning) — all without having to leave Facebook.
**Neither Rome nor a Social Business was Built in a Day
Where does your organization fit in?
**Do you have a few social media heroes testing the social business waters?
Three “facts” about social business are accepted without question by most people.
**any business with a Facebook page or Twitter account is considered “social”
**hiring a social media person constitutes a social “presence”
**implementing an intranet transforms the organization into a “collaborative” enterprise.
**What sense does it make to dive into social media without first recognizing where you are today?
Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.
**this is very useful
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read full article here: [http://onforb.es/GJIxp4]
Michael Bloomberg, Bürgermeister von New York, ist selbst aktiv auf vielen Social-Media-Plattformen. Er hat jetzt auf einer Konferenz in Singapur vor den Folgen von Social Media für die Kommunalpolitik gewarnt.
Beitrag in der New York Times:
Bildnachweis Michael Bloomberg: Rubenstein
**** Indeed! Marty
If you’ve been working in online marketing or Ecommerce for a while, it’s easy to lose sight of how new digital platforms are, and the opportunity they will still bring in the future.
A major new Research Report - " The Internet Economy in the G-20"- http://bit.ly/GQiZUC [pdf] - The $4.2 Trillion Growth Opportunity - by the BCG Group reminds us of the future potential by its review of the size of the opportunity – $4.2 trillion by 2016 they estimate.
To put it into a more meaningful perspective, if it were a national economy, the Internet economy would already rank in the world’s top five, behind only the U.S., China, Japan, and India, and ahead of Germany.
The Internet economy in the dveloped markets of the G-20 will grow at an annual rate of 8% over the next 5 years, far out-pacing just about every traditional economic sector producing both wealth and jobs.
This really shows the future potential for anyone making a career in digital marketing.
From a business point-of-view it also shows that in many markets, there is an even bigger opportunity, particularly through social media marketing.
Via maxOz, Martin (Marty) Smith
For Forbes, Bitly has investigated how people consume news by looking at how people in different states differ in their preference for news sites. Through the clicks of millions of people in each state visiting different news sources, Bitly is able to uncover relationships between geography and media.
Via Ulrich Weihler
This piece and report was done by Brian Solis . Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.
Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.
Here's what caught my attention:
Whether we know it or not, our social activity now contributes to our stature within each network.
**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.
**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network.
**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://www.briansolis.com/]
Digital news is becoming a multi-device experience. For now, desktop and laptop computers remain the most popular way that people in the U.S. access digital news venues. However, PEJ notes: “Nearly a quarter of U.S. adults, 23%, now get news on at least two devices: a desktop/laptop computer and smartphone, a computer and a tablet, a tablet and a smartphone, or on all three.”
Also: “For most with multiple devices, there is not a single place for news. People who acquire mobile devices appear to be using them to get news on all their devices. This also suggests they may be getting more news more often. About a third (34%) of desktop/laptop news consumers now also get news on a smartphone. About a quarter (27%) of smartphone news consumers also get news on a tablet. While this smartphone/tablet news consumer group is small—just 6% of the population overall—it is a large percentage of those who own smartphones and tablets. Fully 44% of people who own both kinds of devices use both for news. What’s more, most of those individuals (78%) still get news on the desktop or laptop as well.”
Robin Good: Here's another good example of curation at work. Andy Dickinson, has used Storify to create a "curated reference" of his lecture about curation for his first year undergraduate students.
The "storified" reference contains links to tools, video clips, and many contributions which allow any learner interested in this topic, to follow a selected path from which it is possible to wander off and explore in many interesting directions.
Useful. Informative. Inspirational. 8/10
Via Robin Good
Each is a threat and a promise. Facebook and other social media are additional distributors of content, but they are also are rivals for advertising revenues. The new tablets, smartphones and other mobile technologies represent new ways to reach audiences, but they are also a new wave of new technology that news companies need to react to. Even as traditional media institutions continue to struggle to find a sustainable model after more than a decade of declining advertising revenues and digital upheaval, the new wave threatens to shift the media landscape out from under them once more.
There is some time to adapt. News sites now get 9% of their traffic from social media, up about 57% in two years. That is almost half of what comes from search engines.
Was kümmern mich die Fakten, ich lasse mich von meinen Vorurteilen leiten. Das ist - etwas verkürzt, aber nicht falsch - das Wesen dessen, was als “Thesenjournalismus” in den letzten Jahren auch in der Schweiz immer mehr Einzug gehalten hat.
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here a few highlights from the article:
"Content surplus as a bankable trend:
In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator:
a) Be knowledgeable and well read on your subject matter of choice;
b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.
People want to connect with the human element of a brand and those that work for the organisation.
Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
Steve’s top three emerging trends for media?
1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.
Read the full article http://j.mp/H17F45
Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg
Via Giuseppe Mauriello, Robin Good
Namely, people are questioning “who owns what” content.
Some have incorrectly concluded that Pinterest owns everything posted on the site. And others have correctly pointed out that posting other people’s pictures without permission could be problematic.
No, Pinterest Doesn’t Own What You Post -
In other words, you’re not giving up any ownership rights you may have simply by virtue of posting something on Pinterest.
Yes, Pinterest Has Broad Rights to What you Post -
You’re always going to grant rights to a social media site when you post content, so you may want to read the terms to figure out the extent of those rights
No, You Can’t Just Post Other People’s Stuff -
If a company takes an image that belongs to someone else and pins it on a virtual pinboard, it could receive a letter from the copyright owner, accusing that business of infringing his rights
Yes, You Can Deal with the Risks -
A good rule of thumb when setting up and populating a company Pinterest pinboard is to treat that pinboard just as you would treat your company website
Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women.
Wie sieht guter Datenjournalismus aus? Ein praktischer Diskussions-Vorschlag, aus welchen 5½ Ebenen datenjournalistische Geschichten bestehen sollen, welche Mindestanforderungen sie erfüllen müssen, und welchem Zweck sie dienen.
**** Finally, there it is. I've been preaching to anyone who would listen content is key since 2003. Few listened then, some were angry, some called me names (high school never really ends we just get older). Content is here with a vengence now, content is here in new ways and content is KING.
Via Martin (Marty) Smith