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Check out This Massive List of Google+ Shared Circles

Check out This Massive List of Google+ Shared Circles | Mediaclub | Scoop.it

A platform is only as good as the people who are on it, right? While Google+ does a pretty good job of surfacing cool people to follow through its suggested users list, shared Circles are an even better way to find people to engage with.


Via The New Company
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Mediaclub | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.


Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.


Read more: http://bit.ly/KkfOb7


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Rescooped by Martin Sturmer from Curation & The Future of Publishing
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The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue

The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue | Mediaclub | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 


It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.


The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."


This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Via Guillaume Decugis
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Watch Twitter's First TV Commercial, Learn About New Hashtag Pages [VIDEO]

Watch Twitter's First TV Commercial, Learn About New Hashtag Pages [VIDEO] | Mediaclub | Scoop.it

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Netzwerke Studie - Unternehmen bei Social Media und Webpräsenz im Rückstand - Basler Zeitung

Netzwerke Studie - Unternehmen bei Social Media und Webpräsenz im Rückstand - Basler Zeitung | Mediaclub | Scoop.it
Beim Kampf um Kunden im Internet und über soziale Netzwerke verhalten sich Unternehmen oft ungeschickt.
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Curation and the Questions No One Is Asking

Curation and the Questions No One Is Asking | Mediaclub | Scoop.it

Yes, curation wouldn't exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket.

 

But, he goes on, there are interesting questions - and perhaps more even more interesting answers - that highlights the value of Curation.

 

As he concludes, every one is a curator - a claim we won't disagree with at Scoop.it : "There is no “us vs. them.” There’s only “we.” So we should all start working harder to have some constructive conversations about how we improve the model."


Via Guillaume Decugis, maurage christophe
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Quo vadis, Fernsehen? Zur Zukunft eines Leitmediums

Quo vadis, Fernsehen? Zur Zukunft eines Leitmediums | Mediaclub | Scoop.it
Über nichts diskutieren Medienmacher lieber, als über die Zukunft der Medien. Der Nutzer wird dabei gern vergessen. Ein Problem, dass auch das Fernsehen zu spüren bekam. Junge Nutzer wenden sich dem Web-TV zu - und für ehemalige Branchenriesen wird die Luft knapper. Ein Gespräch mit dem "Videopunk" Markus Hündgen.
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Social Media Rocks: Atlanta Mall Triples Facebook Fan Growth

Social Media Rocks: Atlanta Mall Triples Facebook Fan Growth | Mediaclub | Scoop.it
Engaging a customer base is of course a very important part of social media. It is vital, truly, to the overall success and long-term growth of a given company/brand's following and fan base in the social media space.I say “of ...


***** Love this example of O2O (offline to online) benefit to a mall via an effective and influential (note the PR pickup) Facebook Fan Growth campaign. Cool.
Marty


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How Content Curation Can Improve Your Search Rankings

How Content Curation Can Improve Your Search Rankings | Mediaclub | Scoop.it

It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.

 

To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.

 

Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.

 

A great read that I discovered through Antonino Militello on http://www.scoop.it/t/seo-and-social-media-marketing 


Via Antonino Militello, Guillaume Decugis
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Rescooped by Martin Sturmer from Content Curation World
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No More Media Gatekeepers: Curators Are All We Need

No More Media Gatekeepers: Curators Are All We Need | Mediaclub | Scoop.it

Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”,  now permanently moved to charman-anderson.com.

 

Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers. 

Returning to her article... the author describes the scenario of the digital industry at the time (2006), then she raises some interesting  points about the need of content curation and the importance of the curator role. Here are some gems excerpted from it:

We already have more movies available than any one person can watch; more videos on YouTube; more blogs… more everything. It’s not like we’re starting from a point of scarcity here. And the flood of stuff is going to turn into a rampaging torrent as more people get online and more people get excited by their ability to participate and create.

In the past, the media acted as gatekeepers.

 

They were the ones that went to the movie previews…
They were the ones who got the advance copy of the game…
They were the arbiters of taste, the people in the know, the ones with the connections needed to get at culture before us plebs got at it.

But we don’t need gatekeepers anymore. We don’t need people who stand between us and our stuff, deciding what to tell us about and what to ignore. We don’t need arbiters of taste.

We do, however, still need help. There’s just too much stuff around for us to know what’s out there, to keep up with what’s good, what works for us, what is worth investigation. What we need are curators.

We need people who can gather together the things that are of interest to us, things that fit with our tastes or challenge us in interesting ways, things that enrich our lives and help us enjoy our time rather than waste it on searching.

Curators already exist. Some are people: Bloggers who sift through tonnes of stuff in order to highlight what they like, and who, if you have the same taste as them, can be invaluable to discovering new things to like.


But curation of the web has barely started. Much of what you could call curation that exists today is flawed: too many noisy opinions and not enough capacity to understand what I as an individual want…

 

I loved this article and title that the author chose for it.

Read the original article here:
http://strange.corante.com/2006/11/08/the-democratisation-of-everything-and-the-curators-who-will-save-our-collective-ass


Via Giuseppe Mauriello, Robin Good
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Dasom Ssomy Kim's comment, May 8, 2013 5:52 AM
Content curation, not gatekeeping. people can choose
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4 Reasons Why Content Curation Has Gone Mainstream

4 Reasons Why Content Curation Has Gone Mainstream | Mediaclub | Scoop.it

With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world. 

 

Curata’s 2012 Content Curation Adoption Survey - http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.

 

Why this entire buzz around content curation? What is driving the adoption of the practice?

 

Key findings from the survey:

  • Growing quantity led to sinking quality

56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.   

 Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.

  • Trust is invaluable  

85% said that establishing thought leadership was their main content curation objective.

Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.

  • We live in a social world

People increasingly are relying on social media as a resource for the most timely and relevant information.

Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.

  •  Content is powerful  

All major brands today are online – providing their prospects with information. 

What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever.  A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization. 

By providing fresh and relevant content in an organized way, improves SEO for the site

 

Today, having content online is a must-have for Brands.  

As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.

 

Curated by maxOz and selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Source: http://onforb.es/KtKjN1

 

By Pawan Deshpande- http://bit.ly/KtK1pc


Via maxOz, janlgordon
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John van den Brink's comment, June 5, 2012 10:44 AM
Great one! Thanks Michele
maxOz's comment, June 5, 2012 9:27 PM
John thanks for your in put, yes this product [Curata] is amazing and the post supporting Content Curation very valid xxx
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Das Ende des traditionellen Geschäftsmodells: PR-Experten zur Zukunft der Unternehmenskommunikation in Zeiten der Social Media.

Das Ende des traditionellen Geschäftsmodells: PR-Experten zur Zukunft der Unternehmenskommunikation in Zeiten der Social Media. | Mediaclub | Scoop.it
Social Media hat neue Wege in der Kommunikation mit Kunden und Interessengruppen eröffnet. Welche Folgen hat das für die Unternehmenskommunikation?
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Der Journalist im Hier und Jetzt - und im Ungewissen - Hamburger Abendblatt

Der Journalist im Hier und Jetzt - und im Ungewissen - Hamburger Abendblatt | Mediaclub | Scoop.it
Die "Rede zur Lage des Journalismus" eröffnet traditionell den zweiten Tag der Jahreskonferenz der Journalistenvereinigung Netzwerk Recherche. In diesem Jahr hielt sie am Sonntag im NDR-Konferenzzentrum in Lokstedt die 32 Jahre alte freie Journalistin Julia Friedrichs. Sie verstand ihren Beitrag als "Appell" zum Schutz des unabhängigen Journalismus, so wie wir ihn bisher kennen. Sie sieht ihn gleich mehrfach bedroht.
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Rescooped by Martin Sturmer from Content Curation World
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Curate Your Event Twitter Hashtags with Hashcaster

Curate Your Event Twitter Hashtags with Hashcaster | Mediaclub | Scoop.it

Robin Good: Hascaster is an automatic Twitter hashtags news curation tool, capable of simplifying the process of managing a public page covering a specific hashtag and of giving dedicated tools to curate, highlight, measure and monetize the user-generated stream.


Key features include:

-> Manage & lead your hashtag community
-> Capture & curate tweets in real-time
-> Track your event & monetize your audience


From the official site: "Hashcaster is an advanced curation platform for Twitter that helps event organizers manage their hashtag community, capture valuable user generated content, measure and monetize their audience.


...


Referred to as a "Hashcast", the platform curates in real-time photos, videos and stories from the event's hash tag community as it trends on Twitter. It then pushes this content to an event branded web site."


Example: http://smc.hashcaster.com  


"The Hashcaster platform determines "who and what" is most important to the hash tag community; making highly valued content more visible and helping the community connect with top influencers."


Example: http://psw.hashcaster.com/home 


Find out more: http://www.hashcaster.com 

P.S.: The only question is: how does one get an account on Hascaster. The site seems not to provide any info on this. Can anyone help?


Via Robin Good
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Giuseppe Mauriello's comment, June 13, 2012 2:26 AM
Good Morning Robin,
I read your last question.
I posted about Hashcaster in September 2011, http://bit.ly/orNuYc
From original article that I curated http://www.prnewswire.com/news-releases/real-world-events-go-real-time-on-hashcaster-a-web-and-mobile-twitter-curation-platform-for-event-organizers-and-marketers-129410203.html I read this:
"Hashcaster is presently beta testing the Hashcaster platform with a select group of premiere events throughout the U.S. If you would like your event to be considered for our beta program please contact Geoff Clendenning at..."

Then, maybe, the service is still in beta after these nine months.
Robin Good's comment, June 13, 2012 3:09 AM
Good morning Giuseppe! Evidently you have done a much better job than mine in research and verifying this info as I was not aware of the original launch. Re your point about their Beta program, it may very well be. You only need to write to them to find out.
Giuseppe Mauriello's comment, June 13, 2012 5:46 AM
Hello Robin,
it is always a pleasure to have with you a mutual comparison to improve our user experience.
:-)
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Google+ with more traffic than Pinterest and Linkedin in the US - growing 37% in two weeks

Google+ with more traffic than Pinterest and Linkedin in the US - growing 37% in two weeks | Mediaclub | Scoop.it

Google+ is continuing it's growth in weekly visits, and last week, ending 9th of June, the new social network had more weekly visits than Pinterest and Linkedin.

According to Experian Hitwise, Google+ in two weeks has gone from 16,6 to 22,8 million weekly visits, a staggering 37% growth. Now Google+ ranks as the 5th largest Social Media Website in the U.S., compared to number 8 two weeks ago.


Via The New Company
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5 Ways Your Business Can Become Pinworthy

5 Ways Your Business Can Become Pinworthy | Mediaclub | Scoop.it
How marketers can become top pinners on the rapidly growing, image-based social media network.


Excerpt:


For marketers, Pinterest’s power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs.


Here are 2 of the 5 ways marketers should use Pinterest to be effective:


Create great images. As with any other form of social media, you need valuable content.


**This means no promotions! Understand your audience is on Pinterest through the use of your social media persona.


**translate your business’ information into visual presentations to build engagement.


**Take time to brainstorm how and what to present on Pinterest.


Integrate your brand into your images

 



**Think of your brand in terms of a 360-degree view. 


**Use your firm’s colors and typeface.


**Show your company’s visual style.


**Go a step further to think about color and presentation.


**Since this represents your brand, consider the use of professional photographs and graphics.


**This is an element you may need to budget for going forward.


**Also, incorporate your URL or other recognizable watermark in case the image is disconnected from its source link.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://tinyurl.com/7emmqg3]


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Im Abwärtssog: StudiVZ, Xing und Co. verlieren. - Netzschnipsel

Im Abwärtssog: StudiVZ, Xing und Co. verlieren. - Netzschnipsel | Mediaclub | Scoop.it
Schon wieder so eine Überschrift auf Netzschnipsel, die eigentlich schon in den Bereich Boulevard-Journalismus gehört. Dennoch ist sie durchweg passend, wenn wir einen Blick auf die soeben veröffentlichten IVW-Ausweisungen für Mai 2012 schauen und die deutschen sozialen Netzwerke betrachten.
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scoopcamp 2012: Vordenker von "Guardian" und ProPublica stellen Ideen vor

scoopcamp 2012: Vordenker von "Guardian" und ProPublica stellen Ideen vor | Mediaclub | Scoop.it
Internationale Vordenker stellen beim scoopcamp 2012 am 20. September in Hamburg ihre Thesen zur Zukunft des Journalismus vor. Mit dabei sind die renommierten Datenjournalisten Simon Rogers ("The Guardian") und Scott Klein (ProPublica). Mit ihren Vorträgen eröffnen sie die vierte Ausgabe der jährlich stattfindenden Innovationskonferenz, zu der die Initiative Hamburg@work und die Nachrichtenagentur dpa in die BallinStadt in Hamburg einladen.
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Begriffslandkarte Web 2.0 und Social Media (Concept Map) » BACKonTheFuture - Business 2.0 Blog

Begriffslandkarte Web 2.0 und Social Media (Concept Map) » BACKonTheFuture - Business 2.0 Blog | Mediaclub | Scoop.it
Was ist Enterprise 2.0? Erklären Sie mal Web 2.0! Und worin besteht der Unterscheid zwischen Social Media und Social Software?

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Die Kehrseite der Social Media-Medaille | Wirtschaftsblatt

Die Kehrseite der Social Media-Medaille | Wirtschaftsblatt | Mediaclub | Scoop.it

"Social Media sind nicht nur ein Segen: Von PR-Beratern wird erwartet, auch Facebook, Twitter und Co. zu bedienen. Mehr zahlen wollen viele Auftraggeber dafür aber nicht."

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Traffic and Market Report, June 2012

Entwicklungen des Online-Verkehrs und der entsprechenden Datenvolumen


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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | Mediaclub | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!


With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?


First Of All, What is Responsive Web Design?


In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:


smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.


Read more: http://mz.cm/LI09iS


Via Martin Gysler
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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
Rescooped by Martin Sturmer from Content and Curation for Nonprofits
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Infographic: How Does Content Curation Fit Into the Nonprofit's Content Mix?

Curated by Beth Kanter

http://www.bethkanter.org

 

 

This is an infographic of content strategy for nonprofits that comes from the NTEN and Idealware.  The study looks how nonprofits are using different channels - curation, creation, or promotion or community building.   Interesting stat: 80 percent use channels for content creation, with limited effort devoted to other uses.

 

The NTEN Journal in June is entirely devoted to content curation and includes an indepth article about this study (and one from yours truly)

 

hat tip to the Froggy Loop blog for selecting this resource

 

SlideShare:  http://www.slideshare.net/annanten/infographic-how-does-content-curation-fit-into-the-nonprofit-content-mix

 

 

NTEN Journal (need to register to get issue)

http://www.nten.org/ntenchange

 

 

Froggy Loop Description of Infographic:
http://www.frogloop.com/care2blog/2012/6/4/infographic-how-content-curation-fits-into-the-marketing-mix.html 

 


Via Beth Kanter
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Facebook is considering opening channel to kids . . .

Facebook is considering opening channel to kids . . . | Mediaclub | Scoop.it

Facebook is considering ways to invite children younger than 13 onto its social network .


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Nach #Tatort kommt #WWM: Social TV Analyse von ethority

Nach #Tatort kommt #WWM: Social TV Analyse von ethority | Mediaclub | Scoop.it
Es ist schon eine liebgewonnene Tradition: Zum Abschluss der TV-Saison lädt sich Günther Jauch ein paar Promis in sein Ratestudie und spielt mit ihnen eine Runde „Wer wird Millionär?“ für einen guten Zweck. Die Zuschauer lieben die Spezial-Sendungen. Allerdings freuen sich die Zuseher schon längst nicht mehr alleine auf ihrer heimischen Couch, sondern teilen längst in Scharen ihre Gedanken und Gefühle live via Twitter.
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