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Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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How Information is Woven Into Our Lives -Mobile is the Needle, Social is the Thread

This slideshare by Kristen Purcell Pew Research explores the rapid growth of mobile connectivity and social networking and its impact on every facet of our lives in the U.S.

 

*families

*communities

*work

*home

*daily lives

*education

*health care

*civic and political life

 

We all know it's happening, it's fascinating to see the research in this report.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See Slideshare here" [http://slidesha.re/H1rU7S]

 


Via janlgordon
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Beth Kanter's comment, March 30, 2012 8:35 AM
I'm doing a plenary panel at conference next week on integrated social and mobile strategy and one of the panelists pointed to this excellent study. Thanks for highlighting it
Rescooped by Martin Sturmer from Content Curation World
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AS Roma Curates Its News Stream With Shareist

AS Roma Curates Its News Stream With Shareist | Mediaclub | Scoop.it

Robin Good: I was both surprised and happy to discover minutes ago that the news AS Roma site (my favorite soccer team), has also a curated news stream.

 

Check it out: http://www.asroma.it/en/news/surfing_the_web.html 

 

The newsroom picks and selects the best and most interesting news on the team from many different Italian sport magazines, newspapers and blogs while publishing them in this curated newsradar.

 

The news curation is done with Shareist, one of the easy-to-use and most approachable free curation tools out there.

 

My compliments to the AS Roma digital marketing team for their choice and for the numerous new innovations they are bringing to the AS Roma web site.

 

I look forward to see curated news channels like this take a greater and more central role in the editorial services provided by sport fan sites like this.
 


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Partizipativer Journalismus – Zwischen Wunsch und Wirklichkeit

Partizipativer Journalismus – Zwischen Wunsch und Wirklichkeit | Mediaclub | Scoop.it
Der Begriff Partizipation ist in den vergangenen Jahren zu einem vermeintlichen Zauberwort geworden – nicht nur im politischen Diskurs, sondern auch im Journalismus.
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U.S. Election 2012 - The Use of Social Media in Political Campaigns

On February 29, 2012, Dr. Jason Johnson took part in a teaching training seminar at the Amerika-Zentrum Hamburg.


Nachlese: 

http://blogs.usembassy.gov/hamburg/2012/03/29/u-s-election-2012-school-project-die-bedeutung-von-social-media-in-politischen-kampagnen/

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thegap.at: Armin Wolf im Interview zur Twitterpolitik Austria - Im Zentrum von Twitter, Politik und Medien

thegap.at: Armin Wolf im Interview zur Twitterpolitik Austria - Im Zentrum von Twitter, Politik und Medien | Mediaclub | Scoop.it
Armin Wolf wird derzeit von 44.667 Menschen auf Twitter beobachtet. Im Interview erzählt er aus dem Zentrum der digitalen Elite, von Macht und Ohnmacht des Mediums und was auch ein Leserbrief bewirken kann.
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Rescooped by Martin Sturmer from Transmedia: Storytelling for the Digital Age
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Playing With the Monster: How to Build a Successful Trans-media Project

Playing With the Monster: How to Build a Successful Trans-media Project | Mediaclub | Scoop.it

"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP."


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Irgendwas mit Medien - sueddeutsche.de

Irgendwas mit Medien - sueddeutsche.de | Mediaclub | Scoop.it
Werbung? Journalismus? Marktforschung? PR? Viele, die nicht genau wissen, wo sie später hinwollen, studieren Kommunikationswissenschaft - und werden enttäuscht. Jetzt gibt es ein Buch, das mit Missverständnissen über dieses Fach aufräumt und gleichzeitig denen hilft, die schon klare Ziele haben
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Rescooped by Martin Sturmer from Social Media Content Curation
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Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group

Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group | Mediaclub | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 28, 2012 7:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 1, 2012 11:14 PM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 1:48 AM
Thank you neulabs, I appreciate your support :)
Rescooped by Martin Sturmer from Social Networks & Social Media by numbers
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State of Corporate Social Media 2012 - Selected Findings

This presentation highlights some of the key findings from Useful Social Media's State of Corporate Social Media briefing for 2012.

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Rescooped by Martin Sturmer from Social Media Bites!
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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | Mediaclub | Scoop.it
What if your Twitter conversations could expand to include more people from your online community?

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Rescooped by Martin Sturmer from Social Media in Public Relations
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Wave6 - The Business of Social | Social Media Tracker 2012

Wave6 - The Business of Social | Social Media Tracker 2012 | Mediaclub | Scoop.it

"Mit Wave6 veröffentlicht UM nun die sechste Auflage der weltweit größten und am längsten laufenden Studie über den Einfluss von Social Media auf die globalen Märkte.

 

Mit Daten aus 62 Ländern und von über 43% der weltweiten Internetnutzer ist Wave6 – The Business of Social bis heute die umfassendste und differenzierteste Datenquelle in Bezug auf Social Media."


Via Anne Linke
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Rescooped by Martin Sturmer from Social Media in Public Relations
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Four Gaps in Public Relations Teaching and Practice

Contemporary scholarship recognises the importance of diversity and open ongoing construction and reconstruction of knowledge to remain current and relevant. However, content analysis of fourteen contemporary public relations prescribed texts and reference books supports claims of a Western, and particularly a North American, dominant paradigm and identifies four problematic gaps in contemporary public relations scholarship. This article argues that these require significant shifts in epistemology as they are limiting the efficacy of practice in the Second Media Age of interactive social media and social networks, the social relevance of the practice, the education of future generations of practitioners, and potentially stifling theory-building.


Via Anne Linke
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Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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Mobile Devices: What Happens in an Internet Minute [Infographic]

Mobile Devices: What Happens in an Internet Minute [Infographic] | Mediaclub | Scoop.it

I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.

 

This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.

 

"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.

 

**Want to know what happens on the Internet in one minute?"

 

**30 hours of video uploaded and

**1.3 million video clips watched on YouTube

**639,800 GB of global IP data transferred

**204 million emails sent

**Amazon rings up 83,000 in sales (yes, in one minute)

 

Here are some important questions for you:

 

**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?

 

**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 

 

**are you watching those numbers grow on a month-to-month basis?

 

**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?

 

**How are you delivering information to them and interacting with them?

 

**How are you making their lives less complicated?

 

**How are you making it easy for them to do business with you?

 

**If these aren’t things you’re already thinking about and working on–you’d best get going.

 

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

 

Read full article here: [http://bit.ly/H5yxnE]


Via janlgordon
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Rescooped by Martin Sturmer from Social Media Content Curation
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New Tool Allows Users To Generate Storytelling On The Web By Curating Content: Timeline

New Tool Allows Users To Generate Storytelling On The Web By Curating Content: Timeline | Mediaclub | Scoop.it

Excerpted from article by Mashable:

 

"Following in the footsteps of Storify, a new free, open-source online timeline tool is innovating storytelling on the web.

 

The interactive tool allows users to generate timelines on the web by curating content from Twitter, YouTube, Flickr, Vimeo, Google Maps and SoundCloud.

 

Timeline is an open-source, JavaScript and HTML/HTML 5 based tool that creates elegant timelines.

 

While Timeline is similar to Storify in that it allows users to aggregate media on the web, it differs in its operation. With Storify, users can drag and drop content into a post. With Timeline, users can either embed the code onto their website using JSON, or — if they don’t want to mess with any coding — they can fill in a ready-made Timeline template on Google Docs."

 

 

Read full article: http://j.mp/GRGf6q

Check out it: http://timeline.verite.co


Via Giuseppe Mauriello
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1 + 1 + 1 = so viel mehr als 3

1 + 1 + 1 = so viel mehr als 3 | Mediaclub | Scoop.it
Diese Woche wird der CNN Journalist Award vergeben - ohne die Kategorie "Online", was für Aufsehen in der Branche sorgte. Ein Jurymitglied erklärt, warum das Digitale (noch) nicht preiswürdig ist.
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Wie Social Media unser Reiseverhalten verändert

Wie Social Media unser Reiseverhalten verändert | Mediaclub | Scoop.it
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Das iPad als Teil der Journalismus-Ausbildung

Das iPad als Teil der Journalismus-Ausbildung | Mediaclub | Scoop.it
Der Journalismus wandelt sich zumindest technisch schneller als es die Ausbildungspläne in dieser Branche vermögen. An der Hochschule Darmstadt ist nun erstmals ein Magazin für Tablet-PCs entstanden.
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Neuer Nachwuchspreis "dpa news talent": dpa sucht journalistische Talente

Neuer Nachwuchspreis "dpa news talent": dpa sucht journalistische Talente | Mediaclub | Scoop.it
Mit einem neuen Preis für Nachwuchsjournalisten setzt die Nachrichtenagentur dpa ein Signal für die Zukunft der Medienbranche. Der erstmals ausgetragene, multimediale Wettbewerb "dpa news talent" richtet sich an junge Journalistinnen und Journalisten, die noch nicht fest angestellt sind. Erstmals ausgeschrieben wird der Preis von der dpa Deutsche Presse-Agentur GmbH jetzt im April. Teilnehmen können 20- bis 30-Jährige, die journalistische Themen aus ungewöhnlichen Blickwinkeln betrachtet, kreativ umgesetzt und anschließend veröffentlicht haben. Zu gewinnen gibt es unter anderem eine Hospitanz in einem dpa-Auslandsbüro samt Reisestipendium.
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Social Media oder Märchen ohne Nutzen - WirtschaftsBlatt.at

Social Media oder Märchen ohne Nutzen - WirtschaftsBlatt.at | Mediaclub | Scoop.it
Deloitte hat festgestellt, dass viele Unternehmen ratlos Facebook & Co nutzen. Die Frage: Ist Social Media ein Irrweg im Zahlenwald und Märchen ohne Happy End?
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Mehrheit hat weniger als 256 Fans | Social Media Club

Mehrheit hat weniger als 256 Fans | Social Media Club | Mediaclub | Scoop.it
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Crowdfunding im Journalismus: Potenziale und Perspektiven für Deutschland

Crowdfunding im Journalismus: Potenziale und Perspektiven für Deutschland | Mediaclub | Scoop.it

"Wie sieht in Deutschland das Potenzial von Crowdfunding als zukünftige Finanzierungsform für unabhängigen Journalismus aus? Die Bachelorarbeit «Crowdfunding im Journalismus: Potenziale und Perspektiven für Deutschland» gibt eine aktuelle Einschätzung dazu."


PDF-Download: http://mediafunders.net/projekt/wp-content/uploads/2012/03/Bachelorarbeit_LindaWehly_WS1112.pdf

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Rescooped by Martin Sturmer from Social Media Bites!
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What's Klout all about? Have you got Kred? The low-down on digital influence

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .


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Kolumne: Thesenjournalismus | Interpharma Newsroom

Was kümmern mich die Fakten, ich lasse mich von meinen Vorurteilen leiten. Das ist - etwas verkürzt, aber nicht falsch - das Wesen dessen, was als “Thesenjournalismus” in den letzten Jahren auch in der Schweiz immer mehr Einzug gehalten hat.
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Rescooped by Martin Sturmer from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest Tab on Facebook: Lowe’s Sees 32% Increase in Followers

Pinterest Tab on Facebook: Lowe’s Sees 32% Increase in Followers | Mediaclub | Scoop.it

Pinterest is the hot new social media platform for brands. So how can a company get the word out to fans and customers that they have a presence on the social media “pinboard”?

 

For Lowe’s, the answer was easy: use Facebook. According to MediaPost, Lowe’s is one of the first major brands to use the new Pinterest Tabs module (part of social marketing firm Vitrue’s platform) to feature its Pinterest presence on Facebook.

 

Can a brand efficiently promote its presence on one social media platform through another?

 

Lowe’s created a custom Pinterest tab on its Facebook page, which automatically takes content and activity from the brand’s Pinterest site.

 

Lowe’s Facebook fans can see the brand’s 25 Pinterest boards, follow them on Pinterest, and interact with content (liking and pinning) — all without having to leave Facebook.

 

What will happen to this type of approach when Timeline becomes official for all brands?

http://bit.ly/GVY5kw 

 

By Marissa McNaughton - http://bit.ly/GVXQWL 


Via janlgordon
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janlgordon's comment, March 25, 2012 8:58 AM
Thanks Michele, good one!
John van den Brink's comment, March 25, 2012 9:00 AM
Michele, thank you, nice scoop!
Rescooped by Martin Sturmer from Content Curation World
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Future of Media and Content Curation: Steve Rubel

Future of Media and Content Curation: Steve Rubel | Mediaclub | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, Robin Good
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Curated by Martin Sturmer
Novellant, Medienhistoriker, PR-Berater, Buchautor