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The New Reputation Economy - What You Need to Know

The New Reputation Economy - What You Need to Know | MEDIACLUB | Scoop.it

This article was written by Rachel Botsman for WiredUK. I posted her Ted Talk the other day on this relevant, evolving topic., the reputation economy.


Rachel goes deeper into this with great insights, information and takeaways that are important for all of us professionally and personally.  


Intro:


"Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan;


**where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora;


**where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar 


**where your feedback on eBay can be used to get a head-start selling on Etsy 


**where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time.


Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.


Welcome to the reputation economy, where your online history becomes more powerful than your credit history.


An aggregated online reputation having a real-world value holds enormous potential for sectors where trust is fractured:


**banking; e-commerce, where value is exponentially increased by knowing who someone really is


**peer-to-peer marketplaces, where a high degree of trust is required between strangers;


**where a traditional approach based on disjointed information sources is currently inefficient, such as recruiting. .


Early influence and reputation aggregators will undoubtedly learn by trial and error -- but they will also face the significant challenge of pioneering the use of reputation data in a responsible way.


There's a challenge beyond that: reputation is largely contextual, so it's tricky to transport it to other situations.

.

It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.


The most basic level is verification The larger opportunity is carrying social matches based on like-minded individuals across marketplaces.


The New Identity Brokers:


Connect.me, Tru.ly, Legit, TrustCloud, Scaffold, Confido, Briiefly, Reputate


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/O0zkLD]


Via janlgordon
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AlGonzalezinfo's curator insight, December 29, 2012 7:22 PM

Fantastic scoop! Thanks Nadine Hack.

 

Michelle Gilstrap's curator insight, October 13, 2014 12:32 PM

Very interesting article and one that could be upon us soon.

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Schwerpunkt Social Media

Schwerpunkt Social Media | MEDIACLUB | Scoop.it
Haben Sie in der Welt der sozialen Medien die Übersicht? baz.ch/Newsnet macht Facebook und Twitter sechs Tage lang zum Thema. Und das erwartet Sie diese Woche inhaltlich.
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Avoid the Big 5 Social Media Mistakes Corporations Make - Forbes

Avoid the Big 5 Social Media Mistakes Corporations Make - Forbes | MEDIACLUB | Scoop.it

Forbes excellent summary of why social doesn't play well with enterprise social media. My best advice to win the battle if you are a "D" level trying to sell the "C" level is look hard at Expion (http://www.expion.com ). Expion is an enterprise social media tool that will make the most nervous Fortune 1,000 relax.

Marty Note
I've worked for big companies that have all of these 5 mistakes (lol):

* No sense of humor (humor is a currency online and MUST be able to laugh at self).

* Too slow to respond (can't manage social by committee).
* No distinct voice.

* We are Borg because we are nameless, faceless and characterless.

* Companies treat social like a process, when it’s really an organism.


WOW, #5 is so correct. Corporations keep wanting social to act like the one dimensional slot machine they play. They want to put in a quarter and bat a ball around until it drains. The one in one out idea doesn't work with a sentient thing. Social is more like raising children. You put in and put in and put in and then maybe, just maybe, you get a hug at graduation (lol). You might think WHY DO THIS if it doesn't make money.


Here's Why Social Is A Must:

* Social creates connection and relationships.
* Soon to be absent from social is to not exist.

* Social controls a lot of behind the curtain stuff like SEO that turns into money.
* Because we don't understand how to measure doesn't mean important contributions aren't being made.


Eventually we will know all the ins and out of social's ROI and that knowledge will go to those who PLAY. Sit this one out and.... Well let's cast that statement another way. How did sitting out the web do for you? Stats show early web adopters are benefiting more for longer than those afraid of the deep end of the pool.



Via Gary Morrison, Martin (Marty) Smith
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"Wenn der Google-Algorithmus besser ist als wir, wird es keine Mediaagenturen mehr geben"

"Wenn der Google-Algorithmus besser ist als wir, wird es keine Mediaagenturen mehr geben" | MEDIACLUB | Scoop.it

Frank Thomsen vom "Stern" und Oliver Gertz von MediaCom interaction über kurzfristige Zukunftsperspektiven und die Bedrohung durch Maschinen.

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HENRY STEINHAU | Online-Journalismus braucht Multiversalität und Partizipation

HENRY STEINHAU | Online-Journalismus braucht Multiversalität und Partizipation | MEDIACLUB | Scoop.it
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Social Media Etiquette for Journalists: The Rules Have Changed

Social Media Etiquette for Journalists: The Rules Have Changed | MEDIACLUB | Scoop.it
Ever since Facebook and Twitter emerged as key tools for news, journalists and newsrooms have performed a high-wire act: They need to use social media to engage their audience in new and inventive ways, while also maintaining ethical standards.
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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | MEDIACLUB | Scoop.it

Excerpted from article:

 

"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects.

 

The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.

 

Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice.

 

Editors with the aid of journalists create and collect content then edit and then publish.
Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation.

 

The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible.
The content curation platform Scoop.it is an example how we can all become magazine editors and content curators without the overhead of hiring editors or journalists. Scoop.it was established in 2011 with the goal of making content curation easy and accessible to everyone...."

 

 

In the guest post pubblished by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier.

Read full article and watch video here:

http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/

 




Via Giuseppe Mauriello
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Journalisten ohne Social Media aufgeschmissen

Journalisten ohne Social Media aufgeschmissen | MEDIACLUB | Scoop.it

Ein Viertel aller Journalisten kommt nicht mehr ohne soziale Medien aus. Zu diesem Ergebnis kommen Forscher des Marktforschungsinstituts Cision und der Canterbury Church University.

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4 Tips for Increasing Pinterest Traffic to Your Blog

4 Tips for Increasing Pinterest Traffic to Your Blog | MEDIACLUB | Scoop.it
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest.

Via Kelly Lieberman
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Infografik: Letzter Platz Twitter | Statista

Infografik: Letzter Platz Twitter | Statista | MEDIACLUB | Scoop.it
Die Grafik zeigt den Anteil der Social-Media-Nutzer in Deutschland, die ausgewählte Socia-Media-Seiten nutzen.
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Vertragen sich PR und Journalismus in der Öffentlichkeit?  -  Springer für Professionals

Vertragen sich PR und Journalismus in der Öffentlichkeit?  -  Springer für Professionals | MEDIACLUB | Scoop.it

Öffentlichkeit ist das zentrale Thema für die PR-Fachleute. Ziel ist es, die Journalisten für ihre Themen zu interessieren. Muss sich die PR den journalistischen Spielregeln anpassen?

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“Social Media-Atlas 2012″: So beeinflussen Facebook und Co. die Deutschen

“Social Media-Atlas 2012″: So beeinflussen Facebook und Co. die Deutschen | MEDIACLUB | Scoop.it
70 Prozent der Onliner in Deutschland nutzen Social Media-Angebote - im Vergleich zu 2011 ein Zuwachs um sechs Prozentpunkte. Wer über ein großes Einkommen verfügt, besucht deutlich mehr Kanäle als Geringverdiener.
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Behold, The Very First Documentary Shot With Google Goggles

Behold, The Very First Documentary Shot With Google Goggles | MEDIACLUB | Scoop.it

Mark Wilson: "Remember when we said that Google Glass needed Gucci and Prada to reinvent its tech as cool? Well, apparently they took the advice pretty literally."


Via The Digital Rocking Chair
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What Kind Of Curation Site Should You Use?

What Kind Of Curation Site Should You Use? | MEDIACLUB | Scoop.it

Deanna Dahlsad designed this simple decision-tree to help differentiate between different Content Curation platforms and which one you should use as a business user.


I found this interesting as it's one of the first ones I see that made this obvious and simple differentiation between the different platforms out there. I'm not sure I would describe Scoop.it as article-based (we obviously have large pictures, infographics, videos or SlideShare presentations that are not articles) but I can see where she's coming from and her intention: if the content you curate is not 100% image, "image-based eye-candy" is not enough.  


Via Guillaume Decugis
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Deanna Dahlsad's comment, October 5, 2012 1:27 AM
Thank you for scooping my article and decision tree! Most content curation sites do offer images, as I noted; but there are distinct differences between image-based sites like Pinterest & sites like Scoop.It especially in terms of users.
Chris Lott UAF's comment, October 5, 2012 1:31 PM
The decision tree here represents our decisions on what curation technology to use as an educational organization. It's a great starting point for discussion.
Guillaume Decugis's comment, October 9, 2012 9:53 PM
Hi Deanna - Yes, I found it was a great one. By the way, I was thinking of using it in a future presentation. Would you be ok with that? I'd of course include the reference to your site that's on the original picture. Let me know. Thanks!
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Elektrischer Reporter - Phase III - 050: Fotografie, ein Prozess und schreibende Roboter

Elektrischer Reporter - Phase III - 050: Fotografie, ein Prozess und schreibende Roboter | MEDIACLUB | Scoop.it
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New Visual Content Curation Platform: Tapiture Is Pinterest For Men

New Visual Content Curation Platform: Tapiture Is Pinterest For Men | MEDIACLUB | Scoop.it

From "About" on official website:

"Tapiture is a social community that allows users to easily save, share and search for your favorite images from all over the internet. It's where the internet begins.

 

Key features are:

- Install the Tapiture button:

You can simply drag and drop the "Tap it" button below directly to your browser's bookmark toolbar and you're ready to start populating your Tapiture account.

 

- How to Tap images:
When you come across a photo on any site that you'd like to save, click theTap itbookmarklet which will activate Tapiture. Find the photo you wanted to save and click the photo. You can then organize this photo into a Chapter that you have created and also give it a description and tag the photo with keywords.

 

- Re-Tap images:
Find an image you like on Tapiture that someone else has Tapped? Hit the Retap button next to the image.

 

- The world's first and largest viral image search engine:
Since users can tag each photo with specific tags, all images are easily searchable.

 

- Follow and meet other Tappers..."

 

 

From review article on TechCrunch:

"The idea of a “Pinterest for men” is something that gets thrown around a lot — a few months ago, it seemed like I’d get a pitch for a new one every day. Tapiture is one of the newer contenders, but its traffic numbers suggest that it has a chance at claiming the title.

 

Leo Resig, co-founder of Resignation Media (which owns both properties) tells me Tapiture has its roots as a photo-tagging system on theCHIVE, before growing into a site of its own, where users can share (or, in Tapiture’s terminology, tap) photos of attractive women, cool products, funny jokes, and anything else.

 

It turns out that mix is a product of human curation, without which the site would probably be nothing but scantily clad women...."

 

Read full review on TechCrunch here:

http://techcrunch.com/2012/09/30/tapiture-john-ellis/

 

Check out Tapiture: http://tapiture.com

 

Read more here: http://tapiture.com/about/

 


Via Giuseppe Mauriello
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Journalismus im Netz: 10 Tech-Stories, die nerven

Journalismus im Netz: 10 Tech-Stories, die nerven | MEDIACLUB | Scoop.it
Manche Schlagzeilen und Stories rund um Internet- und Technologiethemen wiederholen sich ständig und können dadurch ziemlich nerven.
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„Social Media-Atlas 2012“: So beeinflussen Facebook und Co. die Deutschen

„Social Media-Atlas 2012“: So beeinflussen Facebook und Co. die Deutschen | MEDIACLUB | Scoop.it

70 Prozent der Onliner in Deutschland nutzen Social Media-Angebote – im Vergleich zu 2011 ein Zuwachs um sechs Prozentpunkte. Die Hessen führen das Ranking an: 74 Prozent der Internetnutzer sind hier im Social Web unterwegs. Das sind Ergebnisse des „Social Media-Atlas 2012“ vom IMWF – Institut für Management- und Wirtschaftsforschung, der Beratungsgesellschaft Faktenkontor und dem Marktforschungsdienstleister Toluna.

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Alternative to Wikileaks Arises in Iceland | Inter Press Service

Alternative to Wikileaks Arises in Iceland | Inter Press Service | MEDIACLUB | Scoop.it

With the imprisonment of Bradley Manning and detainment of Julian Assange, WikiLeaks is effectively on hold. But that does not mean that leaks and whistleblowing activities have stopped.

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Zukunft des Zeitungsjournalismus: Kurze Röcke und Sparrings-Partner

Zukunft des Zeitungsjournalismus: Kurze Röcke und Sparrings-Partner | MEDIACLUB | Scoop.it

Der zweite Tag des Zeitungskongresses 2012, die der Bundesverband Deutscher Zeitungsverleger (BDZV) in Berlin veranstaltet hat, hat wieder einmal gezeigt, dass Zeitungsverleger zwar genau um die Herausforderungen ihrer Branche wissen, sich aber noch lange nicht darüber im Klaren sind, wie sie sich im Kampf um Aufmerksamkeit behaupten und Relevanz wie Qualität des Journalismus unter den bestehenden wirtschaftlichen Bedingungen erhalten können.

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Corporate Blog: Die richtige Content-Strategie | PR-Doktor

Corporate Blog: Die richtige Content-Strategie | PR-Doktor | MEDIACLUB | Scoop.it

Was bedeutet “Content-Strategie?” Im Grunde sind fast alle Überlegungen aus den vorigen Beiträgen bereits Teil der Content-Strategie: Wie planen, entwickeln, präsentieren wir unsere Inhalte?

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New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content

New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content | MEDIACLUB | Scoop.it

From Official Website:

"Spundge is the end-to-end tool for today's power curator. Connect with the best content creators on the web. Collaboratively curate the web and create relevant, influential content.

 

- Discover and Filter:

Create a Spundge Notebook to stay on top of a topic, person, company or interest. Spundge Notebooks deliver a stream of relevant content from news sources, Twitter, Facebook, YouTube, Instagram and Flickr. Filter and then save the best of what you discover.

 

- Curate and Collaborate:

Invite friends and colleagues to collaborate on Notebooks and discover and save new items. Collaborators receive notifications when new content is saved, and can add comments to Notebook items. Collaborative Curation enables you to track information, while instantly sharing with friends and colleagues.

 

- Stream and Publish:

Transform your Notebook into a real-time stream you can embed anywhere on the web. Share what you’re reading, or curate a real-time newswire about a breaking event or topic of interest.

 

- Get Spundge PRO:

it enables teams and individuals to collaboratively create content and instantly publish to a CMS, email newsletter and social accounts. Writing in Spundge lets you drag and drop images, tweets and videos into any story, effortlessly add attribution, and easily embed and track content."

 

From review article on Nieman Journalism Lab:

"The problem is today’s journalist has to use too many products and applications to do their job, and very few of these were actually built with newsrooms or journalistic workflow in mind...

 

Spundge is a platform that’s built to take a journalist from information discovery and tracking all the way to publishing, regardless of whatever internal systems they have to contend with...

 

The software is free, but an optional $9 monthly fee adds premium features, including the ability to share notebooks with collaborators, who can also add to the notebook and see changes in real time..."

 

Read more on Nieman Journalism Lab here:

http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

Check out Spundge here: http://www.spundge.com

 


Via Giuseppe Mauriello
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Steven Hughes's comment, September 23, 2012 11:31 AM
Thanks Giuseppe, have to take a closer look
Giuseppe Mauriello's comment, September 23, 2012 11:41 AM
@Steven...Thank you for appreciation about my post.
Giuseppe Mauriello's comment, September 24, 2012 8:27 AM
Hi Therese,
thank you for appreciation and rescoop my article.
I confirm that website is in English and French language.
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Jugendliche zeigen laut Studie kein Interesse an Nachrichten - soaktuell.ch - Internet-Zeitung Aargau-Solothurn

Jugendliche zeigen laut Studie kein Interesse an Nachrichten - soaktuell.ch - Internet-Zeitung Aargau-Solothurn | MEDIACLUB | Scoop.it
Jugendliche haben kein Interesse für Nachrichten und orten "Müll und Lügen" in der Berichterstattung von großen Medienhäusern.
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US-Medienforscher: Drohnen gehören zur Zukunft des Journalismus - Onlinemedien - derStandard.at - Etat

US-Medienforscher: Drohnen gehören zur Zukunft des Journalismus - Onlinemedien - derStandard.at - Etat | MEDIACLUB | Scoop.it

Matt Waite: Ferngesteuerte Flugobjekte als Reporter - Ethische Fragen sind noch zu beantworten.

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Studie: Journalisten haben keinen guten Ruf - derStandard.at › Etat

Studie: Journalisten haben keinen guten Ruf - derStandard.at › Etat | MEDIACLUB | Scoop.it

Nur jeder zehnte Österreicher hat Vertrauen in Journalisten - Politiker und Journalisten nahezu gleich wenig Ansehen.

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