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Wer als Unternehmer oder PR-Verantwortlicher weiß, wie Journalisten ticken, kann deren Erwartungen besser gerecht werden.
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Die Kommunikation über Facebook, Youtube oder Twitter bleibt eine große Herausforderung für Europas Regierungen, vor allem ein echter Bürgerdialog kommt deutlich zu kurz. Das sind Befunde einer Tagung in Berlin, auf der sich Wissenschaftler aus ganz Europa mit Aktivitäten von Regierungen und NGOs in Web 2.0 und Social Media beschäftigen.
Imagine the New York Times taking your press release and running it verbatim. Unbelievable, right?! Well, it happened with the very first press release ever written.
Robin Good: Critical thinking is a key strategic skill needed by any serious professional curator.
"Critical thinking provides the keys for our own intellectual independence..." and it helps to move away from "rashy conclusions, mystification and reluctance to question received wisdom, authority and tradition" while learning how to adopt "intellectual discipline" and a way to express clearly ideas while taking personal responsibility for them.
Key takeaways from this video:
Highly recommended for all curators. 9/10Video: http://www.youtube.com/watch?v=6OLPL5p0fMg
Critical thinking is a key component in addressing autonomous adversity and the need to collaborate in decision making.
Schwarze Schafe und wahre Profis: So erkennen Unternehmen gute PR-BeraterPR-ProfessionalFebruar 2012 – Bei der Auswahl eines PR-Beraters entscheiden sich Unternehmen – vor allem diejenigen ohne Vorerfahrung – häufig für PRler mit den günstigsten...
Robin Good: Nonetheless Magnify.net founder Steven Rosenbaum states "“I believe in the freedom of innovation", his company has just been awarded U.S. Patent No. 8,117,545 covering hosted video discovery and publishing platforms.
The patent description clearly covers any web-based service which allows you to create a topic-specific channel with manually or auto-curated video content.
Here the exact wording: "A hosted system provides any Internet user with the ability to quickly set up and customize a video channel, preferably as a web page or site that can be reached from any Internet-accessible device having a web browser.
The solution includes tools for use by channel site creators to customize the look, feel, and page design.
A particular web page or site may be associated with a given subject.
As used herein, a page or site that has such an association is sometimes referred to as “subject-specific...”
I don't know what's your take on this, but I personally don't see this as good news for curation and video curation startups, who are presently innovating in this space (like Blinkx, Redux, Chill, Vodpod, Magma, Yokto, Shufflr, Griddeo, Shortform, Mixd.tv, Embedr, Plizy, Vidcaster, Yubby, and many others).
Patents, whether in the hands of large or small players are the antithesis of open innovation and it is for me difficult to support who in the name of a better future, choses to utilize the means of his worst enemies to achieve its business ends.
While Magnify.net investors may indeed pretty happy about this, I am not.
Worrysome. 4/10 (Pass this news on)
Full story: http://www.betabeat.com/2012/02/14/magnify-magnify-net-patent-video-discovery-publishing-platform-steve-rosenbaum-02142012/
Robin Good: Amber Naslund, at Brass Tack Thinking blog, has a great article touching on the importance of curation and on the danger of easily selling personal self-expression and serendipitous re-sharing of other people's content with true content curation.
An she is so damn right about this.
Here a few key highlights from her article:
" 1) To me – and by definition – curation requires conscious thought with the purpose of adding value, context, or perspective to a collection of things.
It’s deliberate work, gathering things together for a reason and lending a keen editing eye to those assets, whether it be pieces of art or pieces of writing.
2) Turning your Twitter feed into a clockwork-scheduled stream of all the stuff you find in your RSS feed is not curation, it’s distribution.
And since collecting and redistributing content is arguably easier than creating it, everyone does it.
Which serves to create a great deal of noise, and as we’ve lamented for some time now, it becomes increasingly difficult to separate the wheat from the chaff and home in on information resources that are consistently valuable, and favor mindful selection and sharing over optimizing a feed to populate a bunch of links and drive traffic or gain fans and followers.
3) Can curation be accomplished online? I think so.
But it’s rarely what we actually see happening when we immerse ourselves in social networks, and it’s not what we’re doing when we click the “share” button over and over again.
4) The business case for curating content has long been that you can become an expert resource for others, a trusted source of information or expertise that sets you apart.
But becoming a trusted source of information implies a willingness and ability to apply filters, to have exacting standards, to discern the good from the simply popular, the valuable from the gimmicked and hyped.
Which requires work. A lot of it.
Not just an app and the ability to put your collection and distribution on autopilot."
Thank you Amber, you are so damn right.
Full article: http://www.brasstackthinking.com/2012/02/curation-saturation-and-why-we-might-need-information-friction-after-all/
(Image credit: http://Streetfilms.org)
By Josh Constine http://bit.ly/wugAKf
"OMG. Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network's AppData tracking service. With gorgeous photography, and links to shopping...
The stunningly feminine fan base could be a telling proxy for Pinterest’s actual user base, which totals over 10.4 million considering that’s how many users follow the official “Pinterest” account.
Even though it was co-founded by three men, the site’s not shy about courting women. It’s About page describes that “People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
Sure, dudes can do all those things too, but they’re probably not addicted to pinning tuxedos and power tools like women pin brides dresses and bundt cakes. Pinterest’s easy-to-use Pin It bookmarklet and the joy of curation is keeping ladies and gentlemen engaged.
There are so many beautiful things to share, and they don’t deserve to slip into obscurity at the bottom of our Twitter feeds and Facebook profiles. Pinterest gives people the chance to say “I love this, and not just today. This helps define me.”
Learn how you can become a thought leader and build your online authority through content creation.
Some of the suggestions are a bit far fetched especially if you are a one man show. But great ideas nevertheless.
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
Calling Social Media Marketers everywhere: This infographic demonstrates why content really is king. Is your digital presence just brochureware or does it actually encourage genuine interaction and brand loyalty? . . .
Curated by Beth Kanter
John Hadyon has a post about content curation as part of your Facebook Page Content Strategy. While I think the word "Lazy" does a disservice - becauase it can easily encourage people to lapse into mindless consumption and sharing.
The point is that you way not need to feed your content channels more than once a day ... so before you feel the need to share, share, share -- think carefully about the quality of content you are sharing.
And, be sure that you select the best, provide context, and annotation.
With that said, broadly searching (manually) on social media sites may not bring you best stuff - and may actually be more time consuming! That is unless you get to know your sources.
He suggests looking forgaging for content on these sites:
Pinterest: You can get a lot of noise if you use use the broad categories, you need to spend a little bit of time upfront looking at people's collections and only follow the relevant ones.
Twitter: Keywords on Twitter don't work if they are too general. Best to know your sources, and create Twitter lists of the people who tweet primarily on your topic of choice. Sometimes particular hashtags have a high signal to noise ratio and may be worth folling.
For news, that's a big - it depends.
Robin Good has a great map of a couple of news sites - it is important to pick the one that is likely to have news that of interest to your community. It might be on LinkedIn http://www.mindmeister.com/134760952/news-content-discovery-tools-2012-by-robin-good
Finally, I think the advice about pulling content from other pages is a must do idea. You can log in as your page and look at the feed. If you're short on time, you might create a culled list of pages that consistently post great content and check thoses. Remember, that if you find stuff from other pages to tag them and give them credit.
If you're lazy, perhaps you should be a content curator - it does take some work - but it doesn't have to overwhelming or time consuming. It is a matter of slowing and having thoughtful consumption while sharpening your critical filtering skills.
If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.
B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:
**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.
****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!
Here is one myth and the real truth that caught my attention:
B2B Content Curation Myth 2: Content Curation Is Unethical
****There is a huge difference between curating content and "pirating" content!
****Here are some ethical guidelines to help you out:
**Give tribute to the original content owners by mentioning their names linking to their content sources
**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners
****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact
****Intelligently building on curated content makes your final output authentically yours. I love that thought!
****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.
****If done right, content curation can create massive branding and SEO rewards for your business.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/rrE3VO]
Robin Good: The new Storify news curation tool is now available for the iPad, bringing the ease of drag and drop to the curation world.
"Founded in 2009, this seven person company has done a remarkable job surviving the market and being one of the major players in the world of content curation.
[Storify has been adopted by] 22 out of top 25 news sites in the United States...
Just like Twitter has their trending topics, Storify’s service allows people to keep track of the relevant social media trending topics. Users are able to tell their own story about these major events (like Whitney Houston or Greece’s economic downfall or even Madonna’s Super Bowl halftime performance), and embed them on their own website.
Be your own crowd-sourced storyteller, by dragging in tweets, status updates, photos, and videos from a variety of social networks in order to help you create a better story and telling experience."
Check out this video interview shot yesterday with the Storify team demonstrating the new app: http://youtu.be/u-Ua4LIbzMY
The Storify app is free to download right from the iTunes store: http://itunes.apple.com/us/app/storify/id488223180?ls=1&mt=8
Find out more: http://storify.com/storify/storify-for-the-ipad-is-here
정보를 퍼블리싱하는 인터랙션 방법이 다양화되는 중-
Facebook's rise never ceases to amaze us - from a net income of $229 million in 2009 to a cool $1 billion last year, as illustrated in our latest infographic. Among other things, we look at the number of active Facebook users around the globe (Asia has the most users, but the U.S. has the largest penetration per population), what they actually do on Facebook (like uploading 250 million photos a day), the games they like to play, and some interesting facts from Facebook's recent IPO filing.
Great infographic with some interesting statsabout US social media usage
We all need to read the fine print and be careful.
"The Boston Business Journal stopped using Pinterest one day after setting up its account after realizing it could be sued for images it uploaded to the site".
By Mark Schaefer - http://bit.ly/xiU5Qu
Do you feel like you woke up a week ago and Pinterest had taken over the world?
I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs.
The meteoric success of Pinterest has shocked everyone.
The shocking truth of how we got here -- sharing colorful photographs as the hottest business model on the web.
I have it all figured out.
You see, Pinterest makes perfect sense if you just look at the natural evolution of social media … - http://bit.ly/AzYbYK
This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
First, a transmedia approach to journalism would require that it be designed as transmedia from the start. Editors must consider what media are available to them and how the individual strengths of those media can be used to the story’s advantage...
[Another excellent piece from Kevin Moloney ....]
From the article: "What retailers need to understand is that there is no direct path to online consumer sales.
Consumers desire to broadcast and share their lives, and their web behaviors therefore strike out on a non-linear path to purchase.
The whole concept of social commerce is now realizing that every platform and network is a potential lead for an online sale.
Social discovery platforms are developing cult followings because they allow users to establish their authority in a certain subject area and to showcase their ability to create inspirational collections of products, items and even destinations.
Simple self-expression through the curation of products should be considered every retailer’s dream.
As a retailer, all you have to do is supply images and ideas in a way that’s accessible to the online user/consumer and sparks their desire to do all this work for you.
In one swift addition to a consumer “pin, post or add,” retailers can build brand awareness, increase online engagement and create direct links to product pages that lead to purchase conversions.
The future of e-commerce, search, social marketing are now tied to consumers attempting to curate experiences that represent their personalities."
Find also in this excellent article by Macala Wright thirteen product curation sites reviewed.
Very good. 8/10
Full article: http://fashionablymarketing.me/2012/02/social-discovery-product-curation/
Interesting infographic and data that shows how Marketers and Agencies look at Content Makreting as an opportunity.
The Mashable title says it best: it's about sharing. But the Infographic kind of misses that, focusing too much on big brands and content creation, maybe overlooking the curation opportunity for marketers?
(Full Infographic on the Mashable site)
Robin Good: If you are curating a specific topic you may find yourself often wading through tons of useless content and wondering where you can find some good stuff.
One option is to start using some good news discovery tools which can greatly help you filter out some of the useless spammy content that fills in most unfiltered searches and feed streams.
Here is my mindmap on news discovery tools which can help you in finding your best crop of interesting stories on the specific topic you are interested in.
It contains over 30 news discovery tools and services all with a direct link.
Direct map link: http://bit.ly/newsdiscoverytools
(Thanks also to Beth Kanter for featuring me and this list in her recent live presentation in NY - find out more in her curated report here: http://storify.com/kanter/what-can-nonprofits-learn-about-content-curation-f )
This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.
Step 1: Topic selection
The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.
Read more: http://bit.ly/xiREwj
The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined.
That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.
This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.
The Highlights of the Data
Here are a few key takeaways from the Shareaholic findings:
Selected and curated by maxOZ covering "Pinterest Watch"
Read full article here: [http://bit.ly/AssEyf]