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Is the end of the content marketing era in sight?
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OnlineMarketing.de Drei Social Media Trends für 2014 OnlineMarketing.de Und während sich die ersten schon an die Planungen und Umsetzungen für ihre Social-Media-Aktivitäten in 2014 machen, haben die Kollegen von Mashable mal das Internet...
Ein Satz, der in den Ohren von PR-Managern ketzerisch klingt: PR-Abteilungen werden an Bedeutung verlieren, erklärt Springer-Autor Ansgar Thießen im Interview.
This is an excellent visual explanation of content curation, the goals, and the content curation process.
Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.1) Display Formats of Curated Content CollectionsThe first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.This is one of the most underestimated and underutilized areas of improvement for content curation tools.2) Slicing and DicingSome of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.3) Micro - MacroOne other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.4) RecurateAnother area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.5) News DiscoveryThe main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.6) OwnershipThe main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.7) Credit and AttributionFor professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."Each point is analyzed with more information and external links. Read full, interesting and detailed article here:http://www.masternewmedia.org/content-curation-tools-future-part1/
Scooping this to basically reference it for more tips on curating. We are all works in progress.
With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge.
The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).
Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world.
Zurzeit wird landauf landab die Zukunft des Journalismus diskutiert. Es gibt unzählige Thesen, Expertenmeinungen, Kommentare und und und.
Journalisten zeichnen kein schönes Bild von PR-Leuten. Diese seien Meister der Schönfärberei und der Manipulation, heisst es. Ein Kommunikationsexperte spricht sich im Folgenden gegen solche Schwarz-Weiss-Malerei aus.
In Zeiten erhöhten Bestellbedarfs liest es sich unbestritten spannend: die Auslieferung bestellter Ware mit Drohnen - bei einer durchaus zackigen Lieferzeit von 30 Minuten.
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .
You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise".
add your insight...
Aus Angst etwas zu verpassen, sind auch kleine Firmen immer häufiger und intensiver in den sogenannten Sozialen Medien vertreten.
Mit einem Online-Briefkasten hat das "Handelsblatt" die Berichterstattung rund um den Debeka-Skandal in Bewegung gehalten. Das Prinzip des Laienreporters ist nicht neu. Bereits "Bild" warb um Video-Material vom Bürger. Allerdings haben sich die Dimensionen verändert.
Web design sure has evolved since the mid-1990s when the top sites on the Web included aol.com, webcrawler.com, yahoo.com, infoseek.com, prodigy.com and compuserve.com.
Between 2000 and 2005, the top sites included the likes of apple.com, msn.com, ebay.com, napster.com, forbes.com, adobe.com and microsoft.com. This period is known for the rise of multiple navigation options. Common navigation and organization elements included the search bar, top navigation tabs and left bar categories. There were 70,000,000 sites at the end of this period, but mobile still hadn’t become a web design focus area.
Twitter has announced a new custom timeline feature that will allow users to curate feeds by dragging and dropping individual tweets. The feature is coming first to Tweetdeck, but the ...
Wie kommunizieren wir morgen? Wohin entwickelt sich Social Media und wie vernetzen wir uns? Die futurezone hat sich unter Experten umgehört.
"Every act of journalism is an act of curation."
How True! "Every act of journalism is an act of curation" - that is as long as what is being reported is accurate and unbiased!
Giornalisti a scuola di Curation
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...
Estupendos consejos para escribir artículos en el blog
We can use this in the classroom everyday.
Some good ideas on blogging.
Die Anforderungen an den PR-Nachwuchs steigen. Die Hochschule der Medien in Stuttgart bietet ab Januar einen Studiengang Public Relations an. Bewerbungsfrist ist der 15. Januar.
PR wird als Management-Anhängsel betrachtet. Denn die strategische Bedeutung von Öffentlichkeitsarbeit für das Unternehmen ist Managern oft nicht bewusst. Dabei ist PR ein Machtinstrument, so Springer-Autor Jan Lies in einer Serie.
Wie soll sich eine kirchliche Organisation im Web 2.0 verhalten? Kirche und Social Media - Was findet man dazu so im Netz? Worum geht es im Web 2.0 wirklich? Wi
Das Internet gilt gegenüber der Print-Branche als moderneres Medium.
Bloomberg Did Amazon just pull off the best PR stunt ever? CNBC.com Amazon.com CEO Jeff Bezos called it an Octocopter, but was it also a great PR stunt …perhaps even one of the best ever?
Just loved this! What a way to time a new story. I think they newsjacked Cyber Monday!
Great example of superb PR!
Mark Allen ist Chefkorrespondent des Politico-Verlags im Weissen Haus in Washington und eine unter Kollegen und Politikern geschätzte, umtriebige Persönlichkeit.
Less than half of Facebook users say they use the social platform to get news updates.
The eight percent of U.S. adults who consume news on Twitter tend to be younger, wealthier and more highly educated than Facebook users and the population overall, according to a new analysis of Twitter users.
Das Langzeitforschungprojekt von Pew Research und eine neue Runde ihrer stets spannenden Ergebnisse.
The microblogging service rolls out a much-needed feature for surfacing relevant, timely tweets on certain topics.
On Tuesday, Twitter announced a new “Custom Timelines” product for developers and third-party sites, effectively giving organizations the power to curate their own Twitter streams to surface the best material related to an event.
Very interesting move by Twitter to bring a way for users to curate tweets and display them as custom timelines.
As author Mike Isaac noted, I also wonder what this means for Livefyre-acquired Storify which was instrumental in helping curate the good tweets to come out with great stories - a platform we've used ourselves at Scoop.it. But this validates a need a lot of organizations have - particularly around real-time events.