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Rescooped by Martin Sturmer from Content Curation World
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The Content Curation Conundrum: How To Strike a Balance Between Automated Aggregation and Manual Curation

The Content Curation Conundrum: How To Strike a Balance Between Automated Aggregation and Manual Curation | Mediaclub | Scoop.it

As usual, Robin Good sums up the situation correctly.

 

 

Robin Good: Many content curation tools promise to make your content publishing job easier, faster and better. But is it really so? Does less work and more automated aggregation/filtering guarantee a higher quality result?

 

Christa Carone writes on Fast Company: "New content curation tools make automating the job easier--but easy may not always be as effective.

 

It would be a mistake to let algorithms do the entire job for you. No one knows your audience like you do.

 

And, keeping the human touch in the process is more real, which is really important to today's info-overloaded consumer."

 

Yes, the human touch. Not the human click to rapidly share, repost or reblog. The human touch as in the act of adding value in ways that go beyond being someone who passes on interesting items.

 

And to achieve that, someone needs to manually stop, research, read, check and contribute something of value. it doesn't happen automatically.

 

"The companies that are truly winning over audiences and driving consumers are the ones that are experimenting with a balance of automated aggregation and human-directed curation.

 

It's a process of out-sourcing and in-sourcing.

 

I've been following Intel's approach. It recently launched iQ, an employee-curated digital magazine created to connect with a younger audience and share with them the bigger, living brand story.

 

Not only does the site provide original stories about tech, it also aggregates top tech stories from other sites that Intel's audience will find interesting... all closely watched by editor-in-chief Bryan Rhoades, who spurs conversations by judiciously placing some stories on the iQ homepage.


NASCAR, too, is experimenting in this space. A partnership with Twitter includes a site that compiles #NASCAR-related tweets from popular drivers, who send 140-character blasts from the track or wherever they may be-- along with those from sports writers and other industry folks.

 

They pull it off by using a search algorithm and human editors who understand narrative---and appropriate content."

 

Rightful. 7/10

 

Full article: http://www.fastcompany.com/1841964/the-content-conundrum-to-create-or-automate ;

 


Via Robin Good
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Rescooped by Martin Sturmer from Content Curation World
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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Mediaclub | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.


This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.


He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.


It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.


Search results ...so polluted by spam that you often started looking at results only on the second or third page...


...


There are two things that can happen now.


a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.


b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.


Think of Twitter as a new stab at curation, but there are plenty of other examples.


Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).


We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.


The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.


In short, curation is the new search. It's also the old search."


Must read. 9/10


Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1




Via Robin Good
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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Mercedes-Benz in der Blogosphäre – das neue Social Publish ...

Mercedes-Benz in der Blogosphäre – das neue Social Publish ... | Mediaclub | Scoop.it

Wolfgang Wuerth: "“Kuratieren ist das neue Publizieren”, so hat mein Kollege auf Twitter unsere neue digitale Plattform Mercedes-Benz Social Publish angekündigt. Mercedes-Benz Social Publish ist ein neuartiges Angebot für Blogger und Online-Journalisten, die abseits von klassischen Media-Seiten nach Inspiration rund um das Automobil, dessen Design und Technologie suchen."

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Gute PR statt mangelndem Journalismus? - Medien Mittweida

Gute PR statt mangelndem Journalismus? - Medien Mittweida | Mediaclub | Scoop.it
Gute PR statt mangelndem Journalismus?Medien MittweidaWer professionell Public Relations betreibt, trägt die Verantwortung für den Ruf vieler Unternehmen. Doch immer öfter findet eine Vermischung von PR und Journalismus statt.
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UN Council declares Internet freedom a human right | Asia News – Politics, Media, Education | Asian Correspondent

UN Council declares Internet freedom a human right | Asia News – Politics, Media, Education | Asian Correspondent | Mediaclub | Scoop.it
On Thursday, July 5, the UN Human Rights Council passed a landmark resolution that recognizes the right to freedom of expression online, and calls upon states to promote Internet access as fundamental to the exercise of civic rights.

Via Jeff Makana
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Social Media Studie Schweiz: Nutzung der bedeutendsten Social ...

Social Media Studie Schweiz: Nutzung der bedeutendsten Social ... | Mediaclub | Scoop.it
Capgemini Consulting hat eine Studie zum Thema Social Media-Nutzung durch Schweizer Unternehmen durchgeführt. Im Focus waren insgesamt 57 führende Schweizer.
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Rescooped by Martin Sturmer from Curation Revolution
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Pinterest: 80% of Pins Are Repins So More Viral Than Twitter

Pinterest: 80% of Pins Are Repins So More Viral Than Twitter | Mediaclub | Scoop.it
This is an article about using Pinterest to market to women and compares engagement with Twitter.

...

**** Scooped this note to Marketing Revolution first, but also relates to themes on Curation Revolution too. Marty


***** Fascinating study showing little or no Pinterest decay thanks to list replenishment and the generational nature of repins. Think of a stone thrown into a pond, as the ripples move further from the splash their wave length gets longer and longer. Throw another stone in and the first generation of waves may still be rippling. As new people come onto y0ur Pinterest boards they pick up and repin older pins continuing the lifespan of the first generation ripples.

Returning visitors visit and see new pins and repin creating new generations of ripples and so on into infinity. The study says Pinterest has the generational longer life idea down better than Twitter. Ever try to re-engage on an old Tweet?


You can repost an old, popular tweet, but you better put "from the archive" or you will churn your most valued members off your list - those rare birds actually paying attention, but this study says twitter's decay rate is steep (true) and that the environment is less supportive of a tumbling generational effect (also true).

This study points to a larger issue - Visuals vs. Textuals.

So much of our brain is allocated to visual processing it makes sense a Pinterest board would be more memorable and so more robustly supported by new and returning visitors than the less spell binding Twitter. Twitter is stream is a constant NOW.


Pinterest, because it is so visual, can bring the past (nostalgia is very strong on Pinterest) or future (think about a Sci Fi board). Pictures engage and words explain. It is no mistake that some of most popular pins on Pinterest are words as paintings, words as posters ad words as illustration.

Words as poster and illustration make a cliché or fable easier to remember. Rereading Made To Stick by the Heath brothers today I got back in touch with the idea of the schema. Brands are schema or visual symbols that may evoke a deep well of meaning. The image the link wanted to put on this post was a graph. I changed it to the Pinterest logo because any viewer will get more messages faster from the red P than from a graph requiring close examination.

Pinterest is sharing an important lesson with every Internet marketer. Choose your words carefully and images even more so :).

Marty


Thanks to Kelly for her Pinterest expertise.


Via Kelly Lieberman, Martin (Marty) Smith
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Rescooped by Martin Sturmer from Content Curation World
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A Curated Travelers Guide: Collect Your Favorite Places and Travel Destinations with Travelavenue

A Curated Travelers Guide: Collect Your Favorite Places and Travel Destinations with Travelavenue | Mediaclub | Scoop.it

Robin Good: TravelAvenue is a new, Pinterest-like, visual pinning space that allows anyone to easily clip and collect favorite places, travel destinations and itineraries.


real travel guide made of travelers best findings.


The service resembles in many ways Pinterest as it allows its users to clip, pin, re-pin and collect items onto visual boards in a very Pinterest-like fashion.


For TravelAvenue the official goal is one of making trip planning experience more simple and fun through technology and collaboration.


"Also, online trip planning today is mainly a solitary research process whereas in “real life” the advice people trust the most are their family and friend’s. That’s why we want to make it more collaborative and social. In the age of social, “social planning” makes sense!"


Three the key approaches to help users successfully collect and find the travel info they are interested into: "1) The trip collections: it’s a personal space on Travelavenue where you will store all your findings from TravelAvenue and around the web while preparing your trip.


2) The Travelavenue pin-it button: it enables you to bookmark the Internet pages you want to remember and also to link it to the relevant location to Travelavenue’s broad catalog of addresses. For instance you can link a page about the Eiffel Tower to Travelavenue’s Eiffel Tower page. 


3) The collaborative travel guide: we use the curation work done by the community through the creation of trip collections to build a “best of the web” travel guide updated permanently by users adding and picking places."


(Source: http://www.tnooz.com/2012/07/04/tlabs/travelavenue-wants-to-be-the-pinterest-for-travel-with-a-few-twists/)


Travelavenue is available in 17 languages


More info: http://www.travelavenue.com/ 


Via Robin Good
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Was man mit Social-Media wirklich erreichen kann

Was man mit Social-Media wirklich erreichen kann | Mediaclub | Scoop.it

Interview mit Dieter K. Müller, Prokurist bei der ARD Sales & Services und verantwortlich für den gesamten Forschungsbereich (Fernsehen und Radio).

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Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map

Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map | Mediaclub | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.


Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 


But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.


The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.


On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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How Social Media is Impacting Travel & Every Industry Across the World [Infographic]

How Social Media is Impacting Travel & Every Industry Across the World [Infographic] | Mediaclub | Scoop.it

I selected this infographic and article from Trip & Travel because they clearly show the huge impact on the travel industry but it also applies to every industry across the world.


Excerpt:


Take a look at the Four Pillars Fascinating look at how technologies and social media impact consumers at every level of their purchasing decisions


** My comment: It's all about building relationships and community. Understanding how and when to communicate with these people on a consistent basis. Once you understand this social media and technology are great tools to move your business forward. It's always great to see results in other industries to inspire you!


Here's what caught my attention:


**people are constantly using their smartphones, whether they're traveling or not constantly posting picture, reviews


Influence


**52% of Facebook users said their friend's photos inspired their holiday choice and travel plans -word of mouth advertising, recommendations from friends in your networks is the most powerful way to sell your products and services


**92% of consumers actually said they make their travel decisions based on trusted sources


**30% of consumers said they use their mobile apps to find travel destinations and accomodations - the point is, they're "plugged into their networks whether they're traveling or not"


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/NWAJOs]


Via janlgordon
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Four Examples of How Content Curation Is Used by Luxury Brands

Four Examples of How Content Curation Is Used by Luxury Brands | Mediaclub | Scoop.it

Robin Good: If you are looking for some real-world examples of big brands using content curation to increase the effectiveness of their marketing and visibility campaigns, you may find it helpful to look at this four big brands examples:


1) Gilt Group blog


2) BMW TV


3) Burberry's "The Art of Trench"


4) Lexus on social media



Helpful. 7/10


Full article: http://blog.newscred.com/?p=3144 



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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Mediaclub | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]


Via janlgordon
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Rescooped by Martin Sturmer from BUSINESS and more
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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | Mediaclub | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.


Via Martin Gysler
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Rescooped by Martin Sturmer from Social Media Content Curation
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Content Curation Platform Scoop.it Introduces New Dashboard Visualizing the Interest Graph

Excerpted from article on Scoop.it's Blog:

"Our vision at Scoop.it has always been that the answer to that resided in the Interest Graph. The social graph is not enough to filter our interests: just because we’re connected or friends doesn’t mean you share my interests for online gaming, freeride skiing or astronomy. And these interests – we’ve learned – are very long tail: just on Scoop.it, hundreds of thousands of topics have been created by our users since we launched. There is no way to curate the curators in an absolute sense.

 

Instantly creating a dynamic feed of all of the most recent posts on the topics you follow as well as topics within many different categories of interest, the new Visual Dashboard brings discovery and inspiration to a whole new level.

 

Discovery and Curation are two sides of the same (content) coin.

In the new dashboard, you’ll be able to rescoop on the fly any content worth sharing to your audience while easily adding your own context from the now-classic Scoop.it publishing pop-up..."

 

Watch video here: 

http://www.youtube.com/watch?v=eaQRrXP4BAg

 

Read full original article here: 

http://blog.scoop.it/en/2012/07/07/visualizing-the-interest-graph/


Via Giuseppe Mauriello
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lelapin's comment, July 10, 2012 7:25 AM
I'm still in the process of figuring it all out; it'll take me a little while to adjust but I'm getting there.
Robin Good's comment, July 12, 2012 8:23 AM
There's an interesting discussion going on this new interface here: http://www.scoop.it/t/curation-revolution/p/2151901287/likes-dislikes-about-new-scoop-it-ui - Maybe you have something you want to say on this too. :-)
Giuseppe Mauriello's comment, July 12, 2012 3:15 PM
Hi Robin,
thank you for your invitation! Much appreciated! :-)
Sorry for delay about my answer, but I am very busy in the last period.
I am going to check about it!
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China im Social Web - Lingner Consulting New Media

China im Social Web - Lingner Consulting New Media | Mediaclub | Scoop.it

Kerstin Blau: "Im Rah­men mei­ner Bache­lor The­sis zum Thema „Rekru­tie­rung inter­na­tio­nal Stu­die­ren­der an der Hoch­schule Heil­bronn für die Fakul­tä­ten Tech­nik und Infor­ma­tik mit Hilfe von Social Media“, die ich an der Hoch­schule Heil­bronn in Ver­bin­dung mit Ling­ner Con­sul­ting New Media schreibe, unter­suchte ich die Social Media Situa­tion und deren Taug­lich­keit für das Per­so­nal­mar­ke­ting in ver­schie­de­nen Ländern."

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How to Attract, Build & Keep Your Audience on Twitter

How to Attract, Build & Keep Your Audience on Twitter | Mediaclub | Scoop.it
 Heidi Cohen posted this piece based on research by Carnegie Mellon researcher Yi-Chia Wang. I found the findings and suggestions very helpful. I have summarized a few of the highlights that caught my attention below.


Excerpt:


"Make your Twitter content on a specific topic that attracts a certain audience, creating a more loyal, engaged group. These followers naturally attract others with similar interests producing conversation and community around the subject"


Here are some highlights:


Wang: Twitter users who consistently communicated a single topic attracted more followers and created a more active community than those who discussed multiple subjects.


Here are a few tactics:


**Give your Twitter content a laser focus - concentrate your tweets on a specific, well-defined topic related to your offering



**Create Twitter bait on your subject - Develope information that your followers can't resist sharing


**Discuss your topic on Twitter - Don't just blast out your messages. Engage with others by responding to comments and questions on your topic. Bear in mind Twitter's a multi-directional communications platform


**Participate in relevant Twitter chats - Twitter chats are great forums to engage with likeminded participants. If a Twitter chat on your subject doesn't exist, create one!


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/MgMVuP']


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"Social TV" Wenn der Tatort live bei Twitter kommentiert wird - Welt Online

"Social TV" Wenn der Tatort live bei Twitter kommentiert wird - Welt Online | Mediaclub | Scoop.it

"Immer mehr Nutzer surfen im Internet, während sie auf die Glotze schauen. Marktforscher sprechen vom neuen Trend des "zweiten Bildschirms". Experten glauben, dass sich damit viel Geld verdienen lässt."

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EUROPEAN COMMUNICATION MONITOR 2012

Key results from the largest survey on strategic communication, corporate communications, communication management and public relations worldwide.


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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Mediaclub | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]


Via janlgordon
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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Mediaclub | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  


Via janlgordon
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John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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7 Wege zum digitalen Qualitätsjournalismus | Meedia

7 Wege zum digitalen Qualitätsjournalismus | Meedia | Mediaclub | Scoop.it

Der Medienwissenschaftler Stephan Weichert nennt sieben Wege, wie der Qualitätsjournalismus den digitalen Strukturwandel meistern kann – von Liquid Journalism über Datenjournalismus zu Transmedia Storytelling.

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ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | Mediaclub | Scoop.it
Rachel Shechtman's latest retail narrative edited by Cool Hunting...


Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 


In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.


The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.


There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

http://www.coolhunting.com/design/story-new-york.php 


So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 


I sure hope [Story] does -- because I think it is a brillian idea!


Post your comments below once you've visited the shop or if you have other thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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How Content Creators Benefit From The New SEO

How Content Creators Benefit From The New SEO | Mediaclub | Scoop.it

Chas Begley: Smashing Magazine's Brad Shorr explains how content creators can benefit from changes to search.

 

These include being able to take advantage of:

1. Personalised search

2. Social shares

3. Increasing search segmentation

4. Increase quality and transparency of search results

5. Using Google+ and the Rel=Author Link 

 

A highly recommended post that can be read here: http://goo.gl/2nQH5



***** My favorite New SEO implication is the rise of storytelling. Once heuristic measures such as time on site and pages viewed become critically important storytelling, i.e. what makes those heuristic measures go positive, is the secret implication of the new SEO. I wrote more about storytelling as Panda and Penguin's secret implication for @Atlanticbt's blog:

http://www.atlanticbt.com/blog/storytelling-pandas-secret-seo-implication/

Marty




Via The Write Connection, Martin (Marty) Smith
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Radio goes Social Media - Medien Mittweida

Radio goes Social Media - Medien Mittweida | Mediaclub | Scoop.it

"Soziale Medien dienen Radiosendern immer mehr als Kommunikationsplattform. "Sie sollten trotzdem keine zu große Rolle zugewiesen bekommen", fordert Social-Media-Berater Scherbeck."

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