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The Travel Business News Universe Curated by Skift.com

The Travel Business News Universe Curated by Skift.com | MEDIACLUB | Scoop.it

Robin Good: The brainchild of Rafat Alì (PaidContent.org), Skift is a new web company dedicated to gather, analyze, research and curate news and information for the travel industry and the international business traveler community.


Skift it is a mix of aggregation (pure software), curation (semi-software, human intelligence), licensed (from sources such as
AP, Reuters, Bloomberg, LAT, Guardian, Telegraph & many others), and original reporting.


In particulat Skift highlights in its About page a specific interest for targeting its resources toward helping business travellers who seek expert advice to identify the best and most appropriate solutions for their ravelling needs.


The official road map reads now: "First phase starts with a news/info/data site for the travel industry, and then will add a consumer site aimed at business travelers; from news/info for the industry to news-you-can-use for active travelers."


The curation platform utilized is PublishThis (http://www.publishthis.com/).


About page: http://skift.com/about/


See at work: http://skift.com/





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Rescooped by Martin Sturmer from SEO and Social Media Marketing
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | MEDIACLUB | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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News Stories Curated and Optimized for the Mobile User: Cir.ca

News Stories Curated and Optimized for the Mobile User: Cir.ca | MEDIACLUB | Scoop.it

Robin Good: Circa is a free news app ofr iOS that is characterized by its focus on picking, selecting, cleaning up and delivering news stories in a mobile-optimized format.


"News without the fluff, filler, or commentary: Circa’s editors gather top stories and break them down to their essential points -- facts, quotes, photos, and more, formatted specifically for the phone."


Cir.ca allows you to subscribe and follow specific stories rather than feeds, blogs or specific authors.


"Circa employs a team of editors to collect facts from a variety of sources: newswires, articles from news sites, and other sources we believe to be trustworthy.


Individual pieces of information are converted into concise, easy-to-read "points" within Circa. Collections of points about one event form a "story."


Video trailer: http://youtu.be/RM-1iJ021ZY


More info: http://cir.ca

Available in the app store: http://cir.ca/app 




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Social Media wird Corporate – Infografik - AGITANO Wirtschaftsforum Mittelstand

Social Media wird Corporate – Infografik - AGITANO Wirtschaftsforum Mittelstand | MEDIACLUB | Scoop.it
Social Media wird Corporate – InfografikAGITANO Wirtschaftsforum MittelstandEs ist keine neue Erkenntnis, dass Unternehmen zunehmend Social Media für sich nutzen.
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How To Handle Lions, Tigers, Bears, Trolls and Other Social Media Assassins

How To Handle Lions, Tigers, Bears, Trolls and Other Social Media Assassins | MEDIACLUB | Scoop.it

Many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments.

Marty Note
Excellent tips here from Jeff Bullas Blog. I've also weighed in on Paper.li's blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/  


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Rescooped by Martin Sturmer from Inside Social Media
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Social Media Reporting & ROI

Vortrag von Mike Schwede an der FH HWZ (CAS Social Media Management) zum Thema 1) Facebook, Twitter und Earned Media Reporting, 2) Social Media Dashboard / Scorecard und 3) ROI.


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Curate to change the world: by Beth Kanter

Curate to change the world: by Beth Kanter | MEDIACLUB | Scoop.it

Beth Kanter was talking about her new book today with co-author KD Paine at ZeroDivide office in downtown San Francisco. Both were great speakers: very passionate with great stories on how non-profits are changing the world and how measurement and social media help them achieve that.

Of course I had my book signed and I love what Beth came out with. Don't you?


PS: buy the book! It looks awesome.


Via Guillaume Decugis
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Beth Kanter's comment, October 18, 2012 12:10 AM
Thank you so much for coming to the book party - loved it ..
Guillaume Decugis's comment, October 18, 2012 11:32 AM
Thank you Beth! It was great seeing you and hearing you and KD speak: you seemed to have had a great time together writing the book and it came through really nice yesterday.
ben bernard's comment, January 9, 2013 11:50 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Bürgermeldungen

Bürgermeldungen | MEDIACLUB | Scoop.it

Bürgermeldungen: eine sehr nützliche Möglichkeit für Städte und Gemeinden Ihre Kommunikation mit den Bürgern zu vereinfachen. Via iPhone, Windows Phone, Android App können Meldungen abgegeben werden.


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Treffpunkt Medien - Medientage 2012

Selbstdarsteller, Redaktionsmitglied oder Web 2.0-Netzwerker -- Was muss der Journalist von morgen sein?

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Frank Littek: Storytelling in der PR

Frank Littek: Storytelling in der PR | MEDIACLUB | Scoop.it

Rezensiert von Ralf Spiller. Storytelling ist ein Modethema geworden. Es wird in Zusammenhang mit Mitarbeiterkommunikation, Wissensmanagement, Werbung, Vertrieb und einigen anderen Themen gebraucht.

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Content curation: your next Social Media Marketing idea

Those are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.


1. Why does Content Curation matter for marketers?


2. 7 Best practices for Content Curation


3. And great examples of NPO's effectively using Content Curation.


Part #3 is specific to NPO's (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.


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Jean-Paul Vimare's comment, October 19, 2012 5:24 PM
Merci, à toute l'équipe..Vous êtes fabuleux..Jean-Paul.
ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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So sieht der perfekte Tweet aus - ethority Social Media Intelligence ...

So sieht der perfekte Tweet aus - ethority Social Media Intelligence ... | MEDIACLUB | Scoop.it
Diese einfachen Kniffe sollte sich jeder Social Media-Manager merken.
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News Discovery: Where To Find Great Sources and Stories - Tips and Tactics for Journalists

News Discovery: Where To Find Great Sources and Stories - Tips and Tactics for Journalists | MEDIACLUB | Scoop.it


Robin Good
: Here's a good guide for journalists looking to find quality sources and hot news to cover in simple and effective ways.


The article covers:

  • Creating Facebook and Twitter lists
  • Setting up persistent searches
  • Hashtags
  • Keywords
  • Searching by location or time
  • Creating RSS search feeds for Twitter
  • Google advanced search operators
  • Using contacts to find new contacts
  • Source verification


Good stuff. Great advice. 8/10


Full article: http://www.journalism.co.uk/skills/how-to-use-social-media-in-newsgathering/s7/a550556/




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Neues Social-Network mit Kostennote am Start

Neues Social-Network mit Kostennote am Start | MEDIACLUB | Scoop.it
Mit Pheed stellen wir mal wieder ein neues Social Network vor. Wir sind gespannt auf die Entwicklung von Pheed. Netzschnipsel - der social media blog.
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Die Inhalte sind unsere Kronjuwelen

Die Inhalte sind unsere Kronjuwelen | MEDIACLUB | Scoop.it
Fjum-Geschäftsführerin Daniela Kraus zum Start des neuen Blogs auf derStandard.at/Etat über Innovationsmanagement bei der "New York Times"
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Nachrichten-App: Circa serviert Häppchen

Nachrichten-App: Circa serviert Häppchen | MEDIACLUB | Scoop.it
Spiegel OnlineNachrichten-App: Circa serviert HäppchenSpiegel OnlineDieser Artikel hat 3503 Zeichen. Es wird um eine App gehen, die "Circa" heißt.
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How Marketers Are Measuring Content [Infographic]

How Marketers Are Measuring Content [Infographic] | MEDIACLUB | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, Khaled El Ahmad, Beth Kanter
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Martin (Marty) Smith's comment, October 19, 2012 4:14 PM
Thanks Jeff. Great weekend. Marty
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The Anatomy of Tomorrow's Inbound Marketing Strategy Today [Infografic]

The Anatomy of Tomorrow's Inbound Marketing Strategy Today [Infografic] | MEDIACLUB | Scoop.it

There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.

 

Read More At: http://www.seomoz.org/blog/the-anatomy-of-tomorrows-inbound-marketing-strategy-today


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Martin (Marty) Smith's comment, October 21, 2012 7:52 PM
Thanks Jeff.
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The SEO Puzzle: The Most Important Pieces [Infographic]

The SEO Puzzle: The Most Important Pieces [Infographic] | MEDIACLUB | Scoop.it

It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

 

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.

 

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/


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Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:47 PM
Mala, thanks for the reScoop!
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Nachrichtenagenturen kämpfen mit Medienwandel

Nachrichtenagenturen kämpfen mit Medienwandel | MEDIACLUB | Scoop.it
"Nachrichtenagentur dapd ist pleite" - diese Meldung schlug Anfang Oktober wie eine Bombe in der Agenturwelt ein.

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Content Curation: Mach’ das Bild größer!

Content Curation: Mach’ das Bild größer! | MEDIACLUB | Scoop.it

Der einzige Weg, in der eigenen PR mit fremden Inhalten zu punkten.

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Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | MEDIACLUB | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


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Unternehmen lassen Social Media-Potenzial ungenutzt

Unternehmen lassen Social Media-Potenzial ungenutzt | MEDIACLUB | Scoop.it
Viele Unternehmen haben Social Media für sich entdeckt, doch die wenigsten nutzen sie auch. Dabei geben Kunden so viel preis.
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Jeff Jarvis plädiert für mehr Kollaboration im neuen Journalismus-Ökosystem

Jeff Jarvis plädiert für mehr Kollaboration im neuen Journalismus-Ökosystem | MEDIACLUB | Scoop.it

Jeff Jarvis interessiert sich vor allem für die Beziehungen zwischen Journalisten und Nutzern und für neue Businessmodelle für Journalismus in der digitalen Medienwelt. Dazu hat ihn Ulrike Langer am Rande der Onlinejournalismus-Konferenz ONA 12 in San Francisco befragt.

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The Silent History Represents A New Type Of Storytelling On iOS Devices

The Silent History Represents A New Type Of Storytelling On iOS Devices | MEDIACLUB | Scoop.it

Bryan M. Wolfe: "The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS" ...


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