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Facebook Posts Get Half Their Reach In 30 Minutes

Facebook Posts Get Half Their Reach In 30 Minutes | MEDIACLUB | Scoop.it
A Facebook page post gets half its reach within just 30 minutes of being published. Here's how you can make the most of this short window.

Via Guillaume Decugis
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Monica S Mcfeeters's curator insight, January 27, 2013 8:48 AM

No matter what your purpose is for sharing information whether personal parties and pics,  knowledge, news or sales this is good information to consider if your goal is to share with as many as possible.

Renee Baribeau's curator insight, January 28, 2013 12:13 PM

FB can not be your sole source of business network. Try getting out and shaking hands.

Gilbert C FAURE's curator insight, May 5, 2013 11:43 AM

go curate!

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Internetrevolution: Jay Rosen über die neue Zeitrechnung im Journalismus

Internetrevolution: Jay Rosen über die neue Zeitrechnung im Journalismus | MEDIACLUB | Scoop.it
Jay Rosen, der Journalismus an der New York University unterrichtet, spricht im Video-Interview über den fundamentalen Wandel der Branche.
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10 Kernaussagen zur Zukunft der Online-PR: Eine Frage der Ehre? | Mike Schnoor

10 Kernaussagen zur Zukunft der Online-PR: Eine Frage der Ehre? | Mike Schnoor | MEDIACLUB | Scoop.it
Vor einigen Wochen lud Ed Wohlfahrt zur Teilnahme an seiner Blogparade zur Zukunft der Online-PR ein. Meine persönlichen Gedanken zur grundlegenden
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Native ads – Rettung oder Ausverkauf des Journalismus?

Native ads – Rettung oder Ausverkauf des Journalismus? | MEDIACLUB | Scoop.it
Nativ kommt aus dem Lateinischen. Dort steht nasci für „geboren werden“ oder nativus für „angeboren“ oder „natürlich“.
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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | MEDIACLUB | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


Via Karen Dietz
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Karen Dietz's curator insight, December 19, 2012 3:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Marketing, PR und Social Media – ein Blick auf die Blogparade von Ed Wohlfahrt

Marketing, PR und Social Media – ein Blick auf die Blogparade von Ed Wohlfahrt | MEDIACLUB | Scoop.it
Mehr als zehn Beiträge hat Ed Wohlfahrt in seiner Blogparade zum Thema "Zukunft der PR" bereits gesammelt. Besonders spannend: Die Beiträge zum Verhältnis von Marketing und PR, wenn es um den Lead in Sachen Social Media geht.

Via Anne Linke
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Heal the world

Heal the world | MEDIACLUB | Scoop.it
… make it a better place, for you and for me and the entire human race. ♫ Es wird wieder Weihnachten. Und wie jedes Jahr um diese Zeit schmettert mein Nachbar Fritz den Michael-Jackson-Schlager täglich über die Thujenhecke. Fritz trällert die nicht ganz untückischen Höhen des Songs mit solcher Hingabe, die selbst den Siebenschläfer im Dachgebälk aus seinem Winterschlaf reißen.

Ob Fritz ein waschechter Idealist oder doch nur ein rührseliger Michael-Jackson-Fan ist, kann ich nicht beurteilen. Fest steht aber: Nie war es einfacher, die Welt jeden Tag ein Stückchen besser zu machen. Für meinen Workshop „Mit Social Media die Welt retten“ am 12. Jänner habe ich mit ich den letzten Tagen ein bisschen intensiver mit der Fundraising-Plattform betterplace.org auseinandergesetzt.
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7 Reasons to Love the New Scoop.it

7 Reasons to Love the New Scoop.it | MEDIACLUB | Scoop.it
You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform.  Firstly, don’t panic. Secondly. you\'re going to love them.
Via Janet Fouts, Beth Kanter
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Guillaume Decugis's comment, December 11, 2012 12:28 PM
@Janet, Beth and mirmilla : glad you liked this! Special thanks to Beth as this feature is actually the result of a discussion thread we had on Scoop.it months ago about sources & ethics of curation. Don't know if you remember it Beth but we did! ;-)
Deborah Spector's comment, December 12, 2012 10:02 AM
What a difference this makes. I always read the articles before I scoop them. Now I'll be able to add my insights, which I hope will bring more meaning to my growing community. So nice to know your discussions added this feature to the scoop.it platform.
Niels Schuddeboom's comment, December 13, 2012 5:27 PM
But I can't find back the original options to browse scoopits not explicitly followed, based on topics. Where's that?
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Wie sieht die Zukunft der Zeitungen aus?: Der Sugardaddy hilft nicht - taz.de

Wie sieht die Zukunft der Zeitungen aus?: Der Sugardaddy hilft nicht - taz.de | MEDIACLUB | Scoop.it
Auch die Regionalpresse baut Stellen ab. Um die Qualität zu erhalten, muss über öffentlich-rechtliche Stiftungen nachgedacht werden.
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Rescooped by Martin Sturmer from GooglePlus Expertise
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Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps | Business 2 Community

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps | Business 2 Community | MEDIACLUB | Scoop.it
Ever since I became a content marketer, Google+ has been a bit of an enigma.

Via Jaana Nyström
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"Unternehmen brauchen starken Journalismus"

"Unternehmen brauchen starken Journalismus" | MEDIACLUB | Scoop.it
Es ist eine Art (Rück-)Besinnung der PR-Branche auf das Grundlegende. Kaum ein Thema wird derzeit leidenschaftlicher diskutiert als Content-Strategie.
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Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | MEDIACLUB | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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Visual Curation At Work: MindSparkleMag the Multimedia Design and Fashion Curated Magazine

The Substitutes Dsquared2 FallWinter 2012 Campaign

Via Robin Good
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Robin Good's curator insight, January 15, 2013 6:27 PM


I love this clip. But i'ts not easy to find such rare gems.

If you are into fashion, design, and in what is classy and unique, check out this new multimedia curated magazine showcasing great images, designs and videos.


The MindSparkleMag web magazine sports a clean and clutter free design with only a few images / content items per page.


Here's a great example of curation at work.

Ads-free.

Recommended,

http://mindsparklemag.com/


Francesco Baruffi's comment, January 16, 2013 5:33 AM
wonderful CLIP!!!! :-)
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Real-Time News Curation: Twitter Organizes Its News Stream with a Crowdsourced Team of Human Curators

Real-Time News Curation: Twitter Organizes Its News Stream with a Crowdsourced Team of Human Curators | MEDIACLUB | Scoop.it

Via Robin Good
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Robin Good's curator insight, January 10, 2013 1:45 PM


Something quite revolutionary happened the other day, when Twitter official announced with this article, that it had introduced a "human computation engine" to more effectively identify topics and context belonging to their trending news themes and to what people search on Twitter.


To achieve this, Twitter has hired a small custom team of crowdsourced workers from Amazon / Mechanical Turk, and it feeds them in real-time with trending issues and topic they have to analyze on the basis of a specific set of questions. Here is a sample:


"What category does the query belong to? For example, [Stanford] may typically be an education-related query, but perhaps there's a football game between Stanford and Berkeley at the moment, in which case the current search intent would be sports.


- Does the query refer to a person? If so, who? And, what is their Twitter handle if they have one? For example, the query [Happy Birthday Harry] may be trending, but it's hard to know beforehand which of the numerous celebrities named Harry it's referring to.


Is it One Direction's Harry Styles, in which case the searcher is likely to be interested in teen pop? Harry Potter, in which case the searcher is likely to be interested in fantasy novels? Or someone else entirely?"


The article provides wonderful insight into how such a challenging task is carried out, and what measures have been taken to ensure highest quality results.


Check also what ReadWrite writes about it: http://readwrite.com/2013/01/08/watch-out-cnn-new-twitter-search-capabilities-will-rule-breaking-news


Pretty revolutionary. Insightful. Informative. 9/10


Full story: http://engineering.twitter.com/2013/01/improving-twitter-search-with-real-time.html



Therese Torris's curator insight, January 11, 2013 5:05 AM

Fascinating combination of algorithmic and human curation at Twitter, a must read

Semantic Society's comment, January 15, 2013 9:15 PM
Therese, my habit is to go to google News first to find timely information, but now I find that I check to see what you're curating almost as often as I look at GN.
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Why Video Curation Is the New Secret Sauce of Content Marketing

Why Video Curation Is the New Secret Sauce of Content Marketing | MEDIACLUB | Scoop.it
The future of the web won't be about content sites that drive traffic to commerce sites. It won't be about shopping sites or price matching sites that drive consumers to the lowest price sources.

Via Stefanie Aßmann
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Online-Journalismus: Blog verdient 100.000 Dollar in sechs Stunden

Online-Journalismus: Blog verdient 100.000 Dollar in sechs Stunden | MEDIACLUB | Scoop.it
Der Politikjournalist Andrew Sullivan wagt den Selbstversuch. Er hat seinen Job gekündigt und will mit einem Blog Geld verdienen. Der Unterschied zu etablierten Angeboten: Seine Seite soll werbefrei und nur nach Bezahlung voll nutzbar sein.
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Großes Geschäft: Westliche PR für "Schurkenstaaten"

Großes Geschäft: Westliche PR für "Schurkenstaaten" | MEDIACLUB | Scoop.it
Staaten, die Demokratie, Menschenrechte und Meinungsfreiheit mit Füßen treten, haben wenig Interesse daran, dass ihre Schandtaten permanent in der Weltöffentlichkeit thematisiert werden.
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Die Social-Media-Nutzung unter Journalisten

Die Social-Media-Nutzung unter Journalisten | MEDIACLUB | Scoop.it
Journalisten nutzen massiv Social-Media-Tools zur Recherche und sehen die Kanäle nicht als Konkurrenz sondern Ergänzung
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Zukunft der Online-PR: Agenturen müssen sozialer werden

Zukunft der Online-PR: Agenturen müssen sozialer werden | MEDIACLUB | Scoop.it
Egal aus welcher Perspektive man das Thema Online-PR beleuchtet, ob Agentur- oder Kundenseitig, als „alter PR-Hase“ oder hippe Social Media Agentur: Wir sitzen (eigentlich) alle in einem Boot. Kreative, Intellektuelle, Strategen, Kommunikatoren – müssen auf einmal miteinander „können“ und zwar „Hand in Hand“ – das ist die Crux!
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Clip, Collect and Organize the Best Content from The New York Times with Compendium

Clip, Collect and Organize the Best Content from The New York Times with Compendium | MEDIACLUB | Scoop.it

Via Robin Good
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Tom George's curator insight, December 11, 2012 5:58 PM

For those of you that enjoy reading the New York times Compendium allows you to curate and categorize your personal selection of New York Times content.

Fast Moving Targets's curator insight, December 12, 2012 4:18 AM

Mooi gedaan. The New York Times heeft zijn eigen knipseldienst die het eenvoudig maakt foto's quotes en andere inhoud te bundelen. Een persoonlijke knipselkrant, een eigen plakboek, een lokale Pinterest. Zie bijvoorbeeld een verzameling van recensies van restaurants.

SherriLibrarian's curator insight, December 12, 2012 8:31 AM

NY Times version of Pinterest.

Do you need a paid subscription to use?

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Where To Find Good Alternative Sources for Content Curation

Where To Find Good Alternative Sources for Content Curation | MEDIACLUB | Scoop.it


Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.


While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.



Useful. Resourceful. 8/10


Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/




Via Robin Good, Guillaume Decugis, Beth Kanter
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ben bernard's comment, January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Dennis T OConnor's curator insight, February 3, 2013 2:08 PM

Learn to curate, then tech curation to your students.  This process embodies information fluency skills and critical reading.  This is the sweetspot for hitting the Common Core Standards and doing what you love: research! 

Elizabeth Hutchinson's curator insight, February 3, 2013 3:01 PM

Looks like I have some reading to do :) 

 

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To Be An Effective Curator You Need To Be an Information DJ

To Be An Effective Curator You Need To Be an Information DJ | MEDIACLUB | Scoop.it


Robin Good: In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience. 


Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences.


Interesting, fascinating story. Truthful. Insightful. 8/10


Full article: http://blogs.hbr.org/cs/2012/11/think_like_an_information_dj.html




Via Robin Good
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Zeitungskrise - Größte Entlassungswelle in der Presse seit Kriegsende

Zeitungskrise - Größte Entlassungswelle in der Presse seit Kriegsende | MEDIACLUB | Scoop.it
Immer neue Hiobsbotschaften erschüttern die Deutsche Zeitungslandschaft. So viele Stellen wie jetzt gingen nach Expertenmeinung seit 1949 noch nie verloren.
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Rescooped by Martin Sturmer from Online Communication | Tools & Trends
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Journalism as service: Lessons from Sandy

Journalism as service: Lessons from Sandy | MEDIACLUB | Scoop.it

But instead, we got mostly articles. For that’s what journalists do, isn’t it? We write articles. We are storytellers! But not everything should be a story. Stories aren’t always the best vehicle for conveying information, for informing the public. Sometimes lists, data bases, photos, maps, wikis, and other new tools can do a better job.


Via Gregg Morris, Reinhard Lanner
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