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"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"
Via Karen Dietz
… make it a better place, for you and for me and the entire human race. ♫ Es wird wieder Weihnachten. Und wie jedes Jahr um diese Zeit schmettert mein Nachbar Fritz den Michael-Jackson-Schlager täglich über die Thujenhecke. Fritz trällert die nicht ganz untückischen Höhen des Songs mit solcher Hingabe, die selbst den Siebenschläfer im Dachgebälk aus seinem Winterschlaf reißen.
Ob Fritz ein waschechter Idealist oder doch nur ein rührseliger Michael-Jackson-Fan ist, kann ich nicht beurteilen. Fest steht aber: Nie war es einfacher, die Welt jeden Tag ein Stückchen besser zu machen. Für meinen Workshop „Mit Social Media die Welt retten“ am 12. Jänner habe ich mit ich den letzten Tagen ein bisschen intensiver mit der Fundraising-Plattform betterplace.org auseinandergesetzt.
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
Egal aus welcher Perspektive man das Thema Online-PR beleuchtet, ob Agentur- oder Kundenseitig, als „alter PR-Hase“ oder hippe Social Media Agentur: Wir sitzen (eigentlich) alle in einem Boot. Kreative, Intellektuelle, Strategen, Kommunikatoren – müssen auf einmal miteinander „können“ und zwar „Hand in Hand“ – das ist die Crux!
Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.
While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.
Useful. Resourceful. 8/10
Via Robin Good, Guillaume Decugis, Beth Kanter
Robin Good: In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience.
Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences.
Interesting, fascinating story. Truthful. Insightful. 8/10
Via Robin Good
But instead, we got mostly articles. For that’s what journalists do, isn’t it? We write articles. We are storytellers! But not everything should be a story. Stories aren’t always the best vehicle for conveying information, for informing the public. Sometimes lists, data bases, photos, maps, wikis, and other new tools can do a better job.
Via Gregg Morris, Reinhard Lanner