Social Media doesn't work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is.
Via
Martin Gysler
Great presentation: nobody is an employee anymore we should all think as entrepreneurs who need to sell the brand called : YOU
Are you one of them : For many people, twenty years of experience is really one year of experience repeated twenty times !
Diffferentiate or die
Skills that can't earn money Won't get you very far, yet if you are not passionate by what you do you will be kiled by boredom
Work life in 2012 ... success using your entrepreneurial mindset.
I like it...