Zehn Prozent Inspiration, 90 Prozent Transpiration: Das gilt auch in der PR. Der “Insider-Trick” für PR-Erfolg lautet: Fachwissen, Erfahrung, viel Arbeit.
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Scooped by Martin Sturmer onto Mediaclub |
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1400 Verleger, Journalisten und Medienmacher haben bis Mittwoch beim Weltkongress der Zeitungen in Bangkok getagt. Das Ergebnis ist durchwachsen. Delete the scoop?
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What is content curation? We take a look at some of the pitfalls of content curation and how your brand can avoid making serious mistakes in its content marketing strategy. Via Robin Good 
Elisa Vimercati's comment,
June 17, 10:54 AM
The point here is, promotional material could exist, just don't tell us lies, companies: if you are giving us "bull sales marketing selling something", tell us. Like: "Here you will only find promotional material. For us is still worthy and we hope it is for you. If you want to get Real Content and Only Information, then click here"... leading us to a real, original piece of information. Anyway, Xyeye, as a journalist I receive loats of such materials that claim to be the requested description from which I should take the article so I know the sensation...
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Excerpt from review article by VentureBeat:
Via Giuseppe Mauriello 
Jim Doyle's curator insight,
June 10, 8:32 PM
Amazon launches Storyteller to turn scripts into storyboards -- automagically
vgpascal's curator insight,
June 11, 1:49 AM
Du synopsis au storyboard en passant par studio.amazon.com/storyteller 
Geraldine Lefoe's curator insight,
June 11, 6:33 PM
Great for a whole range of educational activities Delete the scoop?
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As Channel 4 announce the upcoming launch of the '4Now' second screen companion app for iOS, Kate Bulkley examines the commercial models underpinning the move by broadcasters to recapture a distracted TV audience through apps... Via Stefanie Aßmann Delete the scoop?
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"Wenn weniger mehr ist: die Guardian-Web-Dokumentation Firestorm setzt Multimedia-Elemente so geschickt ein, dass sie den Lesefluss nicht behindern. Ein Storytelling-Beispiel, das Schule machen sollte." Delete the scoop?
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Zahlreiche Tiroler posten ihre Beobachtungen und Erlebnisse mit dem Hochwasser auf Facebook, Twitter & Co. Delete the scoop?
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Favebucket is the assistant that helps you save, recollect and share your favorites online. Via Robin Good 
wanderingsalsero's curator insight,
May 31, 10:03 PM
I'm going to try this. I like the look of picking my tags from that tag cloud over on the right of the page. Having to manually type them in, in the Draffo bookmarket that I've been using, is a drag (although I like everything else about Draggoo).
It's going to be interesting to see if THIS one is any more practical in the long term as a bookmarker. 
Víctor V. Valera Jiménez's curator insight,
June 2, 8:09 PM
Herramienta que te permite guardar cualquier página web, vídeo o contenido y organizarlo en categorias y etiquetas, algo que resulta muy fácil gracias a su bookmarklet.
Además estos contenidos pueden ser facilmente compartidos en nuestras redes sociales favoritas (Facebook, Twitter...). Delete the scoop?
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Jeremy Cabalona: "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro." Via The Digital Rocking Chair 
Henrik Safegaard - Cloneartist's curator insight,
May 22, 4:15 AM
With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle someone, tell a story or share a laugh. These tips range from technical best practices to creative guidelines. Click the headline for all the great tips. 
Debbie Elicksen (LION)'s curator insight,
May 23, 7:09 PM
Love these tips. Good for ALL videos, not just Vine. Delete the scoop?
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Grossfirmen betreiben aufwendig gemachte Internetmagazine, die journalistischen Angeboten gleichen. Mit diesen Diensten verfolgen die Unternehmen auch kommerzielle Interessen. Delete the scoop?
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Die neue Kampagne des VÖZ zeigt, dass die sozialen Medien nicht richtig verstanden werden Delete the scoop?
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Politisch, kritisch, kreativ - Reportagen in Comic-Bildern sind in Zeitungen noch selten. Auf dem "Graphic Novel"-Markt sind die gezeichneten Geschichten ein neuer Trend. Delete the scoop?
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Er ist "die heimliche Erfolgsgeschichte des ZDF" (findet das ZDF) und der gar nicht mehr so kleine Bruder von ZDFneo: Noch keine zwei Jahre gibt es den neu gestarteten Infokanal, und die Zuschauerzahlen steigen steig. Via Stefanie Aßmann Delete the scoop?
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wyatt christman's curator insight,
June 12, 9:40 PM
I have been testing it for a bit and pretty pleased with the results. Looking to expand a bit more before fully committing but almost there. 
Ajaan Rob Hatfield's curator insight,
June 16, 9:09 PM
Now I know why my google alerts are hit and miss...time for a "cool change". 
Ajaan Rob Hatfield's curator insight,
June 17, 9:06 PM
Thank you Robin for sharing. I use the site for my research. I set my key research terms. Talk Walker Alerts works great! Delete the scoop?
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As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories. Via Robin Good, maurage christophe 
Nancy White's curator insight,
May 31, 3:50 PM
Many good ideas can be found here regarding what we need to teach students about curating digital content for learning. The importance of story - and to really look at something (or read it!). The importance of asking quesitons and seeking answers before adding it to your curated collection to determine if it is a good fit. There are many parallels to the world of digital curation. Delete the scoop?
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Im Interview erläutert voestalpine Bloggerin Stephanie Bauer die Social Media Strategie, den Redaktionsplan, die Content-Strategie sowie die Motivation zum Bloggen für den voestalpine Corporate Blogs. Delete the scoop?
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Late last year, Twitter and Nielsen announced an agreement to create a new Twitter-based TV rating. Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen shared his view on the importance of Twitter’s role in the new world of TV in an official statement, “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.” Via Neli Maria Mengalli 
Neli Maria Mengalli's curator insight,
May 30, 11:01 PM
So how is Twitter affecting our television viewing habits? To answer the question, we need not look any further than an ebook that Twitter UK recently published, “Tune in with Twitter.” Delete the scoop?
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Soll Messaging-Services vereinheitlichen, präsentiert sich aber unfertig und verärgert langjährige NutzerInnen Delete the scoop?
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Vielleicht könnten Journalisten nicht mehr vom Journalismus reich werden, 'aber die Verleger durchaus immer noch', sagte der Medienökonom Frank Lobigs von der TU Dortmund. Delete the scoop?
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"Wie wichtig sind Facebook und Co. für die Öffentlichkeitsarbeit und den journalistischen Alltag? Dieser Frage ging news aktuell im neuen Trendmonitor nach. Das Ergebnis liest sich ernüchternd." Delete the scoop?
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Analysis of two years of Scoopit use to curate and create content marketing. Via Martin (Marty) Smith 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing. 
Martin (Marty) Smith's comment,
May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M 
Susan Daniels's curator insight,
May 19, 11:17 AM
I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative. Warmly, Susan Daniels Delete the scoop?
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Großkonzerne wie Coca-Cola und Crédit Suisse starten eigene Internetmagazine, die mit journalistischen Inhalten aufwarten - Doch mit den aufwändig gestalteten Informationsdiensten sind auch kommerzielle Interessen verbunden... Delete the scoop?
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Twittern beim "Tatort" oder Googeln beim Jauch-Quiz: Viele nutzen TV und Internet zeitgleich. Eine spannende Arte-Serie greift den Trend zum "Second Screen" auf - und wagt ein Psychogramm der digitalen Gesellschaft. Via Stefanie Aßmann Delete the scoop?
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