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Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group

Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group | Mediaclub | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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7 legendäre Werbetexter über großartige Überschriften

7 legendäre Werbetexter über großartige Überschriften | Mediaclub | Scoop.it
Ein leicht gemachter Fehler. Wir denken, das Texten hat sich verändert. Wir denken, die Überschriften haben sich verändert. Wir denken, heute schreibt man
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"Zeit"-Chef: "Wir haben in den Abgrund geschaut"

"Zeit"-Chef: "Wir haben in den Abgrund geschaut" | Mediaclub | Scoop.it

Deutschlands große Medienmarken ächzen unter der Printkrise; nur die "Zeit" liefert immer neue Auflagen- und Umsatzrekorde. Wie schafft man das? Was macht die "Zeit" anders?

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Rescooped by Martin Sturmer from Transmedia: Storytelling for the Digital Age
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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | Mediaclub | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 11, 2:49 AM


Fruzsina Eördögh:  "Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls."

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So hilft klassischer Journalismus bei der Ansprache der richtigen Zielgruppe

So hilft klassischer Journalismus bei der Ansprache der richtigen Zielgruppe | Mediaclub | Scoop.it
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Wie Nachrichten die Jugend erreichen

Wie Nachrichten die Jugend erreichen | Mediaclub | Scoop.it

"Was wichtig ist, werde ich schon erfahren“: Nachrichten konsumieren Jugendliche ähnlich passiv wie Fast-Food. Der Service digitaler Medien bleibt dabei allerdings weitgehend ungenutzt.

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"Schlechten Content hat die Welt genug"

"Schlechten Content hat die Welt genug" | Mediaclub | Scoop.it

Interview mit Miriam Löffler, Autorin von "Think Content!".

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Evolution of Storytelling

Evolution of Storytelling | Mediaclub | Scoop.it

Via Kim Zinke (aka Gimli Goose), Mervi Rauhala, Hans Heesterbeek, The Digital Rocking Chair
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Claude Emond's curator insight, April 5, 8:11 AM

Good story told on this infographic. For those leaders who know that nothing beats telling a good story :)

Marta Torán's curator insight, April 6, 5:56 AM

Genial!

Clare Treloar's curator insight, April 10, 6:04 PM

Another interesting infographic

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"Eine Verdrängung findet nicht statt"

"Verdrängen oder ergänzen Social Media die Klassischen Medien? Welche Chancen bieten die einzelnen Kanäle? Prof. Dr. Christoph Neuberger von der LMU München im Interview mit netz-reputation.de"

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Kein Pardon für Märchen

Kein Pardon für Märchen | Mediaclub | Scoop.it

Storytelling ist nichts anderes, als Menschen am Lagerfeuer mit Geschichten zu unterhalten, meint Facebook Creative Strategist Marc Wirbeleit. Das Bild ist idyllisch. Doch funktioniert das auch in der Mitarbeiterkommunikation?

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Massenmedien sind eine temporäre Anomalie

Massenmedien sind eine temporäre Anomalie | Mediaclub | Scoop.it
Martin Sturmer's insight:

Interview mi Tom Standage, Autor von "Writings on the Wall"

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Guardian & Spiegel Online: Der Hochfrequenzhandel des Journalismus

Guardian & Spiegel Online: Der Hochfrequenzhandel des Journalismus | Mediaclub | Scoop.it
Die Startseiten der großen Nachrichten-Websites sehen aus wie Shopping-Malls. Auf ihren überdachten Boulevards bieten sie alles - von Breaking News bis Katzencontent. Alles ist bunt. Alles ist laut...
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The New Rules of Social Journalism: The Curators and More

The New Rules of Social Journalism: The Curators and More | Mediaclub | Scoop.it

Interesting excerpt for my topic from the article by PandoDaily:
"Is all social platform content inherently untrustworthy or is it possible to elevate it with journalism’s standards of higher quality and ethics?

We know that traditional methods of screening – e.g. professional editors directly supervising every piece of content – aren’t going to work. Social sites generate too much content for that.

Before despairing the conflict is irresolvable, I’d point out that even some professional journalists rely heavily on Wikipedia, perhaps the best example of generally high-quality crowd-sourced content.

The fact is, there are ways to improve the quality, and reliability of social journalism.
Here are a bunch of practical suggestions about how to bring journalistic ethos to the new hybrid models.

- Label contributors prominently. E.g. Staff Writer. Staff Columnist. Staff Curator. Expert Contributor, Expert Curator, Guest contributor. Reader Contribution. Clue in the audience who’s who.

- Publish staff, contributor and reader credentials as part of a profile linked to all their bylines. I recommend LinkedIn style profiles, with links to articles written for the site or anyone else. Let the audience have plenty of information to decide if a contributor is trustworthy.

- Signing up a guest or expert contributor is a tacit endorsement.

- Business publication, in particular, should consider mandating that contributors take formal online ethics training.

- Getting featured on a content channel should require a curator’s approval (paid professionals or expert volunteers), rather than automated inclusion based on subject matter or pre-approval of the author.

- Unlike social networks, consider only allowing users to follow curated channels, not individual posters.

- Consistently highly-scoring content contributors (including staff) should be labeled as such, so they can gain a reputation as being trustworthy.

- If content has been rejected by curators, or not socially shared, or has poor engagement time and few up votes, screen it for deletion. Provide feedback to contributors facing deletion. Social journalism is not just about increasing the amount of content. It’s about increasing quality of information..."

The article is very long and there also is a first part that I didn't mention here.
In addition, there are more information and other suggestions by author. Read interesting original article here:
http://pando.com/2014/03/29/the-new-rules-of-social-journalism-a-proposal/



Via Giuseppe Mauriello
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Nine0Media's curator insight, March 31, 2:45 PM

#DIYSEO #SocialMediaTools

Neha Xavier's curator insight, April 2, 2:08 AM

Interesting!

creditrepairaid's comment, April 3, 3:23 AM
Thats astonishing...
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Narrative Posts bringen die meiste Interaktion

Narrative Posts bringen die meiste Interaktion | Mediaclub | Scoop.it

Was nützen zahlreiche Facebook-Posts, wenn sie im Social Web unbemerkt verpuffen? Wer als Social-Media-Manager eine Fanpage beleben will, sollte auf erzählende Posts setzen, so eine Studie.

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Journalismus für das Tablet: Welt-Gruppe experimentiert mit neuem Erzählformat

Journalismus für das Tablet: Welt-Gruppe experimentiert mit neuem Erzählformat | Mediaclub | Scoop.it
Fokus aufs Lesen: Mit dem neuen digitalen Erzählformat "Epos" konzentriert sich die Welt-Gruppe auf große Geschichten und Themen und bereitet diese für das iPad auf. Die erste Ausgabe, die umgerechnet mehr als 200 Buchseiten Text sowie mehrere hundert optische Elemente enthält, befasst sich mit dem 1. Weltkrieg.
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Rescooped by Martin Sturmer from Content and Curation for Nonprofits
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Engaging Content Ideas

Engaging Content Ideas | Mediaclub | Scoop.it
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.

Via Beth Kanter
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Louise Robinson-Lay's curator insight, April 10, 10:44 PM

a handy guide to what to post where. 

Khaled El Ahmad's curator insight, April 12, 6:04 AM

I share Three types of content: Brand, Sector & Shareables
And here are some good examples of Shareables: 

Florian Eisele's curator insight, April 17, 5:02 PM

Great list of ideas for finding content for social media

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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Mediaclub | Scoop.it

Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.


Via Guillaume Decugis
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François Arnal's curator insight, April 11, 4:24 AM

Scoop.it a maintenant 1.000.000 utilisateurs enregistrés ! Le succès de cette Start up française installée en Californie n'est plus à démontrer. Depuis  sa création en 2011, la publication par curation s'est vite transformée en une tendance importante. Un million de professionnels indépendants,  des gestionnaires de communauté community manager), du marketing de contenu (content marketing), les professeurs et leurs élèves, les gestionnaires de la connaissance, des leaders d'opinion, et plus utilisent désormais Scoop.it afin de partager leur expertise professionnelle.cette infographie réume l'ampleur du phénomène utilisée par la Khâgne 42 au service de l'enseignement de la géographie

Julien Hering, PhD's curator insight, April 11, 6:48 AM

Great news for social media and digital curators : Scoop.it! has reached one millions users! I've been using it for years and still find it an excellent tool.

John Thomas's curator insight, April 13, 8:45 AM
1,000,000 people and businesses are now using Scoop.it!
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50 Jahre Inter Press Service (IPS)

Die Nachrichtenagentur Inter Press Service (IPS) feiert am 14. April 2014 ihren 50. Geburtstag. Seit der Gründung ist ihr Ansatz der Perspektivenwechsel: Die Beiträge werden großteils von Journalisten in Afrika, Asien und Lateinamerika verfasst. Dieses Konzept gewinnt heute immer mehr an Bedeutung.
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Die nächsten Jahre werden den Journalismus umschmeißen

Die nächsten Jahre werden den Journalismus umschmeißen | Mediaclub | Scoop.it
Anlässlich der Europa-Wahlen im Mai will Tilo Jung für das Politformat Jung & Naiv durch Europa reisen, mit den jeweils führenden Kandidaten eines EU-Landes reden und dabei folgenden Fragen auf den Grund gehen: Wieso sollten EU-Bürger sich für diese Wahl interessieren, wofür interessieren sich die Menschen in der EU übe
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Niederlande entwickelt sich zum journalistischen Digitallabor Europas

Niederlande entwickelt sich zum journalistischen Digitallabor Europas | Mediaclub | Scoop.it
In Deutschland liefern sich Print- und Onlinejournalisten immer heftigere Grabenkämpfe - nicht nur in der Hoodie-Debatte. In den Niederlanden dagegen feilt eine Gruppe von mutigen Journalisten, Verlagsmanagern und Startup-Gründern an der Zukunft des digitalen Qualitätsjournalismus.
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Online-Marketing: Kollaboratives Content-Marketing

Online-Marketing: Kollaboratives Content-Marketing | Mediaclub | Scoop.it
Im Internet zählt Qualität, Relevanz und Aktualität - und neuerdings Zusammenarbeit. Prof. Heike Simmet über professionelles Content-Marketing.
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Wie Sie aus Ihren Marken Helden machen

Wie Sie aus Ihren Marken Helden machen | Mediaclub | Scoop.it

Mit der Methode des Narrative Brand Plannings entwickeln Unternehmen Lebensgeschichten von Marken und machen sie zu Helden. Welche Stilmittel und Inhalte besonders gut wirken.

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Journalismus und PR - zwei feindliche Brüder?

Journalismus und PR - zwei feindliche Brüder? | Mediaclub | Scoop.it
Die einen sagen gemäß der Determinationshypothese, der Journalismus sei Erfüllungsgehilfe der PR und Ihrer Auftraggeber, die anderen kontern, dass die Redaktionen die Spielregeln für Öffentlichkeitsarbeit bestimmen. Wie stellt sich dieses Spannungsverhältnis wirklich dar?
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"Völlig ungebildete Öffentlichkeit - Her mit Publizistikstudenten!"

"Völlig ungebildete Öffentlichkeit - Her mit Publizistikstudenten!" | Mediaclub | Scoop.it
Fordert Ochsner - Langenbucher: "Zynisch formuliert müsste PR-Branche interessiert sein, dass Verlage korrupt sind"
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Was das «Internet der Dinge» für den Journalismus bedeutet

Was das «Internet der Dinge» für den Journalismus bedeutet | Mediaclub | Scoop.it
An der Technologiekonferenz «LeWeb» in Paris drehte sich alles um die nächste Entwicklungsstufe der Internets. Wer sich um die Zukunft des Journalismus sorgt, tut gut daran, genau hinzuschauen.
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Mediaclub | Scoop.it

Via The Digital Rocking Chair
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Ali Anani's curator insight, March 29, 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2:48 PM

In a nutshell/ Em poucas palavras