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Curated by Martin Sturmer
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Rescooped by Martin Sturmer from Just Story It! Biz Storytelling
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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz
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Marty Koenig's comment, March 9, 2013 8:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 6:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 10:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Rescooped by Martin Sturmer from Just Story It! Biz Storytelling
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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | MEDIACLUB | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


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Karen Dietz's curator insight, December 19, 2012 8:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Martin Sturmer from Just Story It! Biz Storytelling
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ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | MEDIACLUB | Scoop.it
Rachel Shechtman's latest retail narrative edited by Cool Hunting...


Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 


In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.


The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.


There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

http://www.coolhunting.com/design/story-new-york.php 


So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 


I sure hope [Story] does -- because I think it is a brillian idea!


Post your comments below once you've visited the shop or if you have other thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Rescooped by Martin Sturmer from Just Story It! Biz Storytelling
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4 Businesses Leveraging Storytelling With Images

4 Businesses Leveraging Storytelling With Images | MEDIACLUB | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

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Jeff Domansky's comment, January 17, 2013 10:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 10:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 10:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
Rescooped by Martin Sturmer from Just Story It! Biz Storytelling
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What are story maps?

What are story maps? | MEDIACLUB | Scoop.it

Story maps use the concepts and tools of geography to tell stories about the world. They combine intelligent Web maps with text, multimedia content, and intuitive user experiences to inform, educate, entertain, and inspire people about a wide variety of topics. Most story maps are designed for non-technical audiences.


Hey -- here's another cool set of tools/templates to use for innovative storytelling!


Want to tell your story using maps? For example, do you have customers across the nation or globe? You can find ways perhaps to share this story using story maps.


This site contains a Workflows & Best Practices guide for how to use and create these maps, and a white paper on Telling Stories With Maps. And then there are free templates to download to get you started!


Hmmmmm -- so interesting. Yet another fab tool for visual storytelling to add to your biz story toolkit!


Original link:

http://storymaps.esri.com/wordpress/?page_id=909 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes

Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes | MEDIACLUB | Scoop.it
While technology continues to drive emerging forms of communications, it's ironic that the hottest trend in marketing today just might be the ancient art of storytelling. And that doesn't mean that all the stories being told are any good.


LOL -- I don't know if marketers have cornered the market on storytelling but there sure is a revolution going on in their world as they continue to leverage the power of storytelling.


Here's what I like about this article -- it's emphasis on crafting really great stories. And it is rare to find such candid remarks about this. But this author calls a spade a spade. Yes!


The author, Phil Johnson drives this point home and shares his experiences at recent conferences with bad storytelling.


He then gives marketers 3 tips for how to do it right.


Enjoy this quick read and keep crafting great stories!


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