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Rescooped by Martin Sturmer from Curation Revolution
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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by Martin Sturmer from Social Media Content Curation
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3 Ways Content “Curation” Can Boost Content “Creation”

3 Ways Content “Curation” Can Boost Content “Creation” | Mediaclub | Scoop.it

Content curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pros and cons of content creation versus content curation.

 

We have been looking at curation and creation as a two separate practices. Yet I beg to differ: content curation can give a huge boost to content creation and that is the key point I want to make in this article.

 

Content curation can help in refining created content in three different ways.


1. Curated Content Can Inspire Topics For Created Content...

2. Build On Curated Content To Create Your Own Content...

3. Use Curated Content As A “Teaser” To Drive Traffic To Your Own Content...

 

I can’t think of a better way to sum up this article than sharing the following quote:
"Strangely enough, curation shifts the balance of power back to brands and publications. While anyone can make content, the decision to gather it, and present it by trusted content curators has more risk, and therefore more value"...

 

[read full article http://j.mp/u6IJ4p]


Via janlgordon, Giuseppe Mauriello
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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.