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Rescooped by Martin Sturmer from Curation, Social Business and Beyond!

How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | MEDIACLUB |

This piece and infographic is from Adam Vincenzini on his blog.


I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?

**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards




**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


** - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)




There are more suggestions in this piece having said that:


**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: []

Via janlgordon
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Rescooped by Martin Sturmer from Internet Marketing Strategy 2.0!

How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | MEDIACLUB |

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.


Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.


Jure Klepic reports on this: “Who are these influencers and how DO we find them?


Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"


The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.


Informative. Useful. 7/10


Full article: ;

Via Robin Good
Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.