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The Future of News Journalism Will Be Built Around Curation and Trust


Via Robin Good
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Robin Good's curator insight, February 3, 2015 4:45 AM



Valuable insight for those interested in seeing how news curation and editor's choice approaches in journalism can benefit both the publisher and its audience a lot more than simply picking and aggregating interesting stories from other sites.


One key relevant difference between aggregating news stories from other sources and editorially curated content is the role of the curator, a tangible person with specific value and ethics who readers come to respect, identify with and ultimately trust for his / her choices in what they should be paying attention to.


"Editors could become curators, cultivating the best work from both inside and outside the newsroom. 
...
We can form a relationship with a good curator, sometimes even a two-way relationship when we can use social networks to start a conversation with them at any moment.


Curation and trust may indeed form the basis of a new symbiotic relationship between information seekers and subject-matter expert curators that will gradually displace the value of traditional algorithmic search.

"...some have even predicted that the future of finding content on the web will be through editorial curation, not search engine optimization.

In 2013, Brittany Botti, co-founder and social lead of the digital marketing agency Outspective wrote, “In the future, people will look to other people instead of algorithms to find what they are looking for.” 


The paper includes valuable links to examples of curated newsletters and other news publications. 


Truthful. 8/10


Original paper: http://www.brookings.edu/~/media/research/files/papers/2014/10/24%20news%20curation%20aggregation%20editors%20choice%20stone%20west/stone%20and%20west_editors%20choices_v04.pdf 


by Darrel West and Beth Stone
Governance Studies at Brookings
 



Nedko Aldev's curator insight, April 5, 2015 12:22 PM

 

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Rescooped by Martin Sturmer from Content Curation World
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Future of Media and Content Curation: Steve Rubel

Future of Media and Content Curation: Steve Rubel | MEDIACLUB | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, Robin Good
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | MEDIACLUB | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis
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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!