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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Mediaclub | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon
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William J. Ryan's curator insight, March 4, 2013 5:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 4:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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The Future of Journalism

The Future of Journalism | Mediaclub | Scoop.it

I selected this piece by Ross Dawson for The Future of Journalism blog. Ross is one of my trusted sources and he continues to shed light on the future of journalism.

 

My commentary:

 

I see clear parallels between journalists and content curators and believe these are at least partly demonstrated by the points I have chosen to quote and particularly the smaller portions I bolded. I look forward to clear and growing collaborations . We have much to learn from each other.

 

Ross also points out the trend towards personalized and local news delivery and suggests that journalists will need to understand how social curation works. And for me, this is the key to the overlap between the established profession of journalism and the still developing discipline of content curation.

 

Ross sets the tone by stating:

 

"There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment."

 

The article delves into each of these.  Here's what particularly caught my attention.

 

**Timeliness is becoming ever-more important in a world ravenous for immediacy.

 

**Investigative reporting will retain a central role in society. Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.

 

**Insight, through adding context, analysis, and synthesis to news, is where some of the greatest value lies, particularly in business and political journalism.

 

**Those who can provide this insight, be they domain experts or journalists with the requisite breadth of experience, will always have a bright future.

 

**The skills required to present information, ideas and data in a visual and highly aesthetic format will shift far closer to the heart of what it is to be a journalist.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/zn9rpM]


Via janlgordon
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nuphero's comment, March 2, 2012 3:32 AM
Hi there

When I go to full article link, the site says it must provide account and password to login. Does this content commercial or this site is private?

Thanks you.
janlgordon's comment, March 2, 2012 8:36 AM
Nuphero
Hi There, I just checked this link and it's something new, it wasn't like this before. I'll try to find you another link. You might also google I tried to get it on Google and it comes up the same way. So sorry, about this. Will have to check into this and see what's going on......
nuphero's comment, March 3, 2012 10:26 AM
Hi janlgordon

Thanks for your respond. After some tricks with Google, thanks to some keywords of your curated version, I now can read the original post. So don't worry
Curated by Martin Sturmer
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