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Content Strategy for Brands: Curation Is Next | Digiday

Content Strategy for Brands: Curation Is Next | Digiday | MEDIACLUB | Scoop.it

Robin Good: Josh Sternberg at Digiday highlights a trend that is only going to get bigger in the near future: brands, as they realize the increasing need to be active publishers, are recognizing the problems and limitations that this task involves.

 

"The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience.

 

That’s leading some brands to hook onto the idea that their role lies more in the curation of content."

 

But in choosing this path, the article recommends, brands need to be careful in what and how much they curate. 

 

Here some valuable advice from the article:
 

"Brands need to be careful in not only what, but how much they curate.

 

There can’t be articles that make the reader question why a brand is sharing it.

 

Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time.

 

Since consumers have their own tools for curating – Storify, Storyful, etc. – brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread."

 

Truthful. 7/10

 

Full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 


Via Robin Good
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janlgordon's comment, February 25, 2012 12:01 PM
Hi Robin,
I went to the link you gave me below and somehow it didn't work, can you tell me where to look, I would love to hear about the class you're teaching and see the channels you reviewed, thanks so much:-)
Robin Good's comment, February 25, 2012 12:09 PM
Hi Jan,
I tried the link now and it does work ok for me. In any case here's a screenshot of the tweet: http://i.imgur.com/wlb6n.jpg
Re the class and the channels reviewed these are not visible as this was a paid online course and only the participants got all of the recordings. :-(
I can confirm you that I reviewed your work and listed you as a top example of good curation work while detailing your strong traits.
janlgordon's comment, February 25, 2012 11:50 PM
I am truly honored, thank you for all your kind and encouraging words, coming from you that means a lot Robin.
Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | MEDIACLUB | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


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Rescooped by Martin Sturmer from curation definition
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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | MEDIACLUB | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 


Via axelletess, janlgordon, Robin Good, maurage christophe
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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

Rescooped by Martin Sturmer from Content Curation World
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Curators Key Requirement: Critical Thinking

Robin Good: Critical thinking is a key strategic skill needed by any serious professional curator. 

 

"Critical thinking provides the keys for our own intellectual independence..." and it helps to move away from "rashy conclusions, mystification and reluctance to question received wisdom, authority and tradition" while learning how to adopt "intellectual discipline" and a way to express clearly ideas while taking personal responsibility for them.

 

Key takeaways from this video:

 

  • Critical thinking refers to a diverse range of intellectual skills and activities concerned with "evaluating information" as well as our own thought in a disciplined way.
     
  • Critical thinking is not just thinking a lot. To be an effective critical thinker you need to seek out and be guided by "knowledge" and "evidence" that fits with reality even if it refutes what the general consensus may want to believe.
     
  • Critical thinkers cultivate an attitude of curiosity and they are willing to do the work required to keep themselves informed about a subject.
     
  • Critical thinkers do not take claims at face value but utilize scepticism and doubt to suspend judgement and objectively evaluate with facts the claims being made.
     
  • Critical thinkers should evaluate information on the basis of reasoning and not by relying on emotions as claims the factuality of a claim cannot be solely based on the level of emotion that accompanies them or the fact that they may be believed by certain groups.

 

Highly recommended for all curators. 9/10

Video: http://www.youtube.com/watch?v=6OLPL5p0fMg 

 


Via Robin Good
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Beth Kanter's comment, February 21, 2012 11:56 PM
Thank you for sharing this video and the importance of critical thinking. It is so easy to get into the mindless consumption trap and making ourselves slow down, read, think, question, and seek is so important. It is all about the resisting the urge to click, but to hit the pause button and make yourself think
Mayra Aixa Villar's comment, February 22, 2012 10:14 AM
Grazie come sempre, Robin! You always share valuable information and this video is a great source to reflect on the importance of critical thinking to refine thought processes when curating content. Content curation certainly requires and develops "better thinking".
Gregory Thackston's curator insight, March 17, 2013 4:54 PM

Critical thinking is a key component in addressing autonomous adversity and the need to collaborate in decision making.

Rescooped by Martin Sturmer from Curation, Social Business and Beyond
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Beth Kanter Interviews Robin Good - Insights & Tips On Curation For Non- Profits [Video]

Beth Kanter interviewed Robin Good a few days ago.

 

Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use. 

 

Here are a few things that caught my attention:

 

**BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?) 

 

**Know who your audience is, pick a very specific topic,

 

**be as narrow as you can, find great pieces, pull out what you think would be relevant for them (being too broad doesn't help filter out the noise for these people, it adds to it)

 

I'm going to let you get right to the interview and let Robin tell you more:-)

 

Selected by Jan Gordon covering "Content Curation, Social Busiess and Beyond"

 

Hear interview here: [http://bit.ly/zmRMc7]


Via janlgordon
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Beth Kanter's comment, January 27, 2012 9:08 PM
Jan - thanks for scooping this. I learned a lot from this interview. I also transcribed it and have included what I think of some of Robin's "classic" curation resources!
janlgordon's comment, January 28, 2012 12:01 AM
Beth,
I revised this post and put the link to the entire interview in it. Really great stuff, Robin is so amazing, good work!
Simon Awuyo's curator insight, December 11, 2014 5:41 AM

By the grace of God, a person whose foot steps I want to follow.

Rescooped by Martin Sturmer from Social Media Content Curation
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3 Ways Content “Curation” Can Boost Content “Creation”

3 Ways Content “Curation” Can Boost Content “Creation” | MEDIACLUB | Scoop.it

Content curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pros and cons of content creation versus content curation.

 

We have been looking at curation and creation as a two separate practices. Yet I beg to differ: content curation can give a huge boost to content creation and that is the key point I want to make in this article.

 

Content curation can help in refining created content in three different ways.


1. Curated Content Can Inspire Topics For Created Content...

2. Build On Curated Content To Create Your Own Content...

3. Use Curated Content As A “Teaser” To Drive Traffic To Your Own Content...

 

I can’t think of a better way to sum up this article than sharing the following quote:
"Strangely enough, curation shifts the balance of power back to brands and publications. While anyone can make content, the decision to gather it, and present it by trusted content curators has more risk, and therefore more value"...

 

[read full article http://j.mp/u6IJ4p]


Via janlgordon, Giuseppe Mauriello
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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.