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I’m sure a lot of you guys have looked into curation software available ...
Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.
Step One – Define your Parameters
Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.
Step Two – Choose your Weapons
e.g. Timely.is; G+ and FB
Step Three – Be Intentional with your Schedule
I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new
Step Four – Be Crazy Time Sensitive
I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]
Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.
Step Five – Be Consistent
As long as you are curating the same general stuff over and over it will work for you.
Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.
Step Six – Prepare for Battle
Open windows to the following places:
Step Seven – Get Rolling
e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit
Step Eight – Natural Overflow
Doing twitter first thing after curation is great, if you have the time.
20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.
Step Nine – Use what you Learn
Use your curation is as the basis for your own blogs
Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.
Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.
Via maxOz, janlgordon
Pamela Vaughn posted this on hubspot.com
Lots of good information here:
"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."
Here's what you need to know:
**One of the most powerful roles content can play in inbound marketing is in search engine optimization.
**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.
And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?
**Then take a gander at the following infographic created by Brafton:
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
Great article, 2012 will be a signicant year for content curation!
Here’s what caught my attention:
****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.
**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.
In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:
**Forty-eight percent of marketers are already employing content curation in some form or another
**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience
**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.
**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.
**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.
****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”
**When creating content for your brand, you are helping to educate your prospects only through vendor content.
**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.
**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.
**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/rOEnZG]
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:
Curation — the act of human editors adding their work to the machines that gather, organize and filter content.
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.
“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.
Via janlgordon, Robin Good