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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | MEDIACLUB | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | MEDIACLUB | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step OneDefine your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step TwoChoose your Weapons

e.g. Timely.is; G+ and FB

 

Step ThreeBe Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step FourBe Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step FiveBe Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step SixPrepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step SevenGet Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step EightNatural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step NineUse what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B 


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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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Why Startups Should Curate Content

Why Startups Should Curate Content | MEDIACLUB | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/zTGY37]


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Pinterest: There's Something Here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Pinterest Watch"

 

See the full video here: [http://bit.ly/x2qRyD]


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Want To Be The 'Go-To' Brand in 2012? Creation & Curation Are a Must

Want To Be The 'Go-To' Brand in 2012? Creation & Curation Are a Must | MEDIACLUB | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11,  my last post for 2011.

 

Great article, 2012 will be a signicant year for content curation!

 

Here’s what caught my attention:

 

****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.

 

**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.

 

In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:

 

**Forty-eight percent of marketers are already employing content curation in some form or another

 

**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience

 

**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.

,

**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.

 

**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.

 

****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”

 

**When creating content for your brand, you are helping to educate your prospects only through vendor content.

 

**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.

 

**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.

 

**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/rOEnZG]


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3 Ways Content “Curation” Can Boost Content “Creation”

3 Ways Content “Curation” Can Boost Content “Creation” | MEDIACLUB | Scoop.it

Content curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pros and cons of content creation versus content curation.

 

We have been looking at curation and creation as a two separate practices. Yet I beg to differ: content curation can give a huge boost to content creation and that is the key point I want to make in this article.

 

Content curation can help in refining created content in three different ways.


1. Curated Content Can Inspire Topics For Created Content...

2. Build On Curated Content To Create Your Own Content...

3. Use Curated Content As A “Teaser” To Drive Traffic To Your Own Content...

 

I can’t think of a better way to sum up this article than sharing the following quote:
"Strangely enough, curation shifts the balance of power back to brands and publications. While anyone can make content, the decision to gather it, and present it by trusted content curators has more risk, and therefore more value"...

 

[read full article http://j.mp/u6IJ4p]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | MEDIACLUB | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


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janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
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Why Automated Filters Don't Work: Robert Scoble About Real-Time News Curation - LeWeb 10

Le Web 10 Interview with Robert Scoble about real-time news curation and automated filtering of the real-time streams.

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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | MEDIACLUB | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


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Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | MEDIACLUB | Scoop.it

This piece was written by Eric Brown for social media explorer.

 

I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.

 

Here are some highlights:

 

Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

The author says and I agree with him:

 

 

**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".

 

There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:

 

**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.

 

**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC

 

**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/kmZvJg]

 


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Alessio Manca's comment, May 23, 2012 4:36 AM
What a truth! TY!!
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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | MEDIACLUB | Scoop.it

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative curators, when we widen our own circles.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: [http://bit.ly/AxRrEr]


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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | MEDIACLUB | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


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The Future of Journalism

The Future of Journalism | MEDIACLUB | Scoop.it

I selected this piece by Ross Dawson for The Future of Journalism blog. Ross is one of my trusted sources and he continues to shed light on the future of journalism.

 

My commentary:

 

I see clear parallels between journalists and content curators and believe these are at least partly demonstrated by the points I have chosen to quote and particularly the smaller portions I bolded. I look forward to clear and growing collaborations . We have much to learn from each other.

 

Ross also points out the trend towards personalized and local news delivery and suggests that journalists will need to understand how social curation works. And for me, this is the key to the overlap between the established profession of journalism and the still developing discipline of content curation.

 

Ross sets the tone by stating:

 

"There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment."

 

The article delves into each of these.  Here's what particularly caught my attention.

 

**Timeliness is becoming ever-more important in a world ravenous for immediacy.

 

**Investigative reporting will retain a central role in society. Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.

 

**Insight, through adding context, analysis, and synthesis to news, is where some of the greatest value lies, particularly in business and political journalism.

 

**Those who can provide this insight, be they domain experts or journalists with the requisite breadth of experience, will always have a bright future.

 

**The skills required to present information, ideas and data in a visual and highly aesthetic format will shift far closer to the heart of what it is to be a journalist.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/zn9rpM]


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nuphero's comment, March 2, 2012 6:32 AM
Hi there

When I go to full article link, the site says it must provide account and password to login. Does this content commercial or this site is private?

Thanks you.
janlgordon's comment, March 2, 2012 11:36 AM
Nuphero
Hi There, I just checked this link and it's something new, it wasn't like this before. I'll try to find you another link. You might also google I tried to get it on Google and it comes up the same way. So sorry, about this. Will have to check into this and see what's going on......
nuphero's comment, March 3, 2012 1:26 PM
Hi janlgordon

Thanks for your respond. After some tricks with Google, thanks to some keywords of your curated version, I now can read the original post. So don't worry
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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | MEDIACLUB | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 


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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

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The Curated Web

The Curated Web | MEDIACLUB | Scoop.it

Brittany Morin wrote this piece for the Huffington Post

 

I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post  and instead give a commentary on something she said which I thought was a bit shortsighted.  

 

Here's what caught my attention:

 

"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."

 

My response:

 

She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.

 

Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.

 

**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?

 

What will set a good curator apart from a person who just aggregates links is the context they can add.  Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content.  To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.

 

Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.

 

I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.

 

Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://huff.to/v7bGHt]


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Ove Christensen's comment, November 17, 2011 4:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment, November 17, 2011 11:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.
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5 Reasons Content Discovery Tools Need a Human Touch

5 Reasons Content Discovery Tools Need a Human Touch | MEDIACLUB | Scoop.it

 

I really liked this article by Romain Goday from Darwin Ecosystem about content discovery tools and particularly the way he described the element of the "human touch" and why they go hand and hand.

 

His description of the human part of the equation eloquently describes the process of a content curation.

 

Intro:

 

Content discovery tools have been trending towards taking over an increasing part of the selection process by filtering out information.

 

Content Selection Should Remain a Vital Part of the User Experience

 

Excerpt:

 

While tools carry the advantage of computing and aggregating information quickly on the user’s behalf, the user possesses a number of natural skills that tools cannot adequately take the place of.

 

Here are a few of the most important ones, as they relate to selecting and identifying relevant content:

 

Users are contextual thinkers:

 

The relevance of a piece of information depends highly on the context of the informational need.

 

The motivation and goal of the user determines what information is important and what information is not.

 

Users possess relevant expertise: The user’s expertise helps them to predict the implications of a particular event.

 

It also allows the user to identify anomalies that take place in the usual development of an event based on their experience with the topic.

 

Users make sense of patterns: The human brain can easily understand the relationships between multiple events.

 

This ability to interpret patterns is critical to understand and identify what is going on and how it’s developing.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Read full article:  [http://bit.ly/sUQxGs]


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A Visual History Of Twitter [Infographic]

A Visual History Of Twitter [Infographic] | MEDIACLUB | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.

 

Excerpt:

 

As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.

 

I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.

 

The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.

 

What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.

 

When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!

 

http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/


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