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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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SEO and Data Got A THING Going On | ScentTrail Marketing [going viral]

SEO and Data Got A THING Going On | ScentTrail Marketing [going viral] | MEDIACLUB | Scoop.it

Had a brief conversation with Brian Yanish (@MartingHits) this morning via comments and spent the day trying to figure out the implications of a single thought:

Data (the content we create and curate) is the NETWORK now.

We've moved so far from Sun MicroSystems The Computer Is the Network. Heck we have the equivalent of the most powerful Sun MicroSystem in our pockets now. This thought created many implications such as:

* My post becomes OUR post.

* The Data Is The Network.

* Move from creator to curator and back again.

* We wait for The Great Data Pumpkin.

* We are all publishers now.

Had a fun day thanks to Brian. Hope you have fun reading about why we are all rebel disruptors now. Put on your beret, raise your fist and see if you agree the data is the network.

Here is to the rebel disruptors in all of us!

Curation Of SEO and Data Got A Thing Going On
Added a link to a great Google Plus discussion you can become part of here:
https://plus.google.com/u/0/106515636986325493284/posts/3J2atrbevXx


With over 300 views in less than 24 hours SEO and Data Got A Thing Going On is going viral thanks to 22 Retweets, 5 Facebook Likes and 7 Plus 1s. I'm curating and link the conversation here: http://scenttrail.blogspot.com/2012/11/seo-and-data-got-thing-going-on.html .

Join Us.


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Rescooped by Martin Sturmer from SOCIAL MEDIA, what we think about!
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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | MEDIACLUB | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]

 

Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.

 

I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.

 

How to Optimize Your Twitter Feed With Twylah:

 

The Basics:...

 

Read more: http://bit.ly/H1e14y


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Twitter vs. Google - the gloves are off! . . .

Twitter vs. Google - the gloves are off! . . . | MEDIACLUB | Scoop.it

As google starts to unroll it's new intergrated Google+ search, Twitter weighs in with some serious criticism . . .


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David Blundell's comment, January 12, 2012 3:20 AM
Hi all - thanks for your thanks and re-scoops. It's all kicking off! . . .
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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | MEDIACLUB | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
Rescooped by Martin Sturmer from Scoop.it Tips and Tricks
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How Content Curation Can Improve Your Search Rankings

How Content Curation Can Improve Your Search Rankings | MEDIACLUB | Scoop.it

"It’s not the first article that points out how Curation and SEO are connected but it’s an interesting recap.

To build up on that story and put things in perspective, you can filter our topic on Curation & the Future of Publishing on the “SEO” keyword or click here.

Over the past 18 months, we’ve seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which – as top blogger Neil Patel reminds us – is often the starting point to improve your Search Rankings.

A great read that I discovered through Antonino Militello on http://www.scoop.it/t/seo-and-social-media-marketing
See on www.quicksprout.com"


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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | MEDIACLUB | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | MEDIACLUB | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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