Mediaclub
Follow
Find tag "Google"
5.9K views | +0 today
Mediaclub
PR-Beobachtungen
Curated by Martin Sturmer
Your new post is loading...
Your new post is loading...
Rescooped by Martin Sturmer from Curation & The Future of Publishing
Scoop.it!

Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Mediaclub | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis
more...
jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Rescooped by Martin Sturmer from Social Media Bites!
Scoop.it!

The Simple Secret of Why People Share Your Content (or don’t share it)

The Simple Secret of Why People Share Your Content (or don’t share it) | Mediaclub | Scoop.it

Is it down to where your search butoons are? Here is Angus Nelson's and Social Fresh's simple secret on what makes us share some content and not others . . .


Via David Blundell
more...
No comment yet.
Rescooped by Martin Sturmer from SOCIAL MEDIA, what we think about!
Scoop.it!

How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | Mediaclub | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]

 

Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.

 

I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.

 

How to Optimize Your Twitter Feed With Twylah:

 

The Basics:...

 

Read more: http://bit.ly/H1e14y


Via Martin Gysler
more...
No comment yet.
Rescooped by Martin Sturmer from Social Media Bites!
Scoop.it!

Twitter vs. Google - the gloves are off! . . .

Twitter vs. Google - the gloves are off! . . . | Mediaclub | Scoop.it

As google starts to unroll it's new intergrated Google+ search, Twitter weighs in with some serious criticism . . .


Via David Blundell
more...
David Blundell's comment, January 12, 2012 3:20 AM
Hi all - thanks for your thanks and re-scoops. It's all kicking off! . . .
Rescooped by Martin Sturmer from Curation Revolution
Scoop.it!

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | Mediaclub | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
Rescooped by Martin Sturmer from Content Curation World
Scoop.it!

Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Mediaclub | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.


This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.


He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.


It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.


Search results ...so polluted by spam that you often started looking at results only on the second or third page...


...


There are two things that can happen now.


a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.


b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.


Think of Twitter as a new stab at curation, but there are plenty of other examples.


Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).


We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.


The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.


In short, curation is the new search. It's also the old search."


Must read. 9/10


Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1




Via Robin Good
more...
Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
Rescooped by Martin Sturmer from Social Media Bites!
Scoop.it!

Content Really Is King - Find out why with this excellent infographic

Content Really Is King -  Find out why with this excellent  infographic | Mediaclub | Scoop.it

Calling Social Media Marketers everywhere: This infographic demonstrates why content really is king. Is your digital presence just brochureware or does it actually encourage genuine interaction and brand loyalty? . . .


Via David Blundell
more...
No comment yet.
Rescooped by Martin Sturmer from Curation, Social Business and Beyond
Scoop.it!

92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Mediaclub | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


Via janlgordon
more...
No comment yet.