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Curated by Martin Sturmer
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Rescooped by Martin Sturmer from Social Media Bites!
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | MEDIACLUB | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Via David Blundell
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David Blundell's curator insight, November 28, 2013 7:37 AM

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

add your insight...

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Rescooped by Martin Sturmer from Transmedia: Storytelling for the Digital Age
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Augmented Reality: the future of digital media

Augmented Reality: the future of digital media | MEDIACLUB | Scoop.it
According to Wikipedia: Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

 

[Also check out Speider Schneider's article on QR Codes @scoopit http://bit.ly/oICxKf]


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