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Traumhafte Renditen für Zeitungsverlage

Traumhafte Renditen für Zeitungsverlage | Mediaclub | Scoop.it
Vielleicht könnten Journalisten nicht mehr vom Journalismus reich werden, 'aber die Verleger durchaus immer noch', sagte der Medienökonom Frank Lobigs von der TU Dortmund.
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Journalisten ernüchtert von Social Media

Journalisten ernüchtert von Social Media | Mediaclub | Scoop.it

"Wie wichtig sind Facebook und Co. für die Öffentlichkeitsarbeit und den journalistischen Alltag? Dieser Frage ging news aktuell im neuen Trendmonitor nach. Das Ergebnis liest sich ernüchternd."

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Scoopit and Content Marketing Analysis

Analysis of two years of Scoopit use to curate and create content marketing.

Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's curator insight, May 5, 8:46 AM

Thanks Marty for sharing.


SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 


We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.


Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.

Martin (Marty) Smith's comment, May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
Susan Daniels's curator insight, May 19, 11:17 AM

I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative.


Warmly,

Susan Daniels

http://crazydreamersdo.com

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Journalismus zum PR-Zweck

Journalismus zum PR-Zweck | Mediaclub | Scoop.it
Großkonzerne wie Coca-Cola und Crédit Suisse starten eigene Internetmagazine, die mit journalistischen Inhalten aufwarten - Doch mit den aufwändig gestalteten Informationsdiensten sind auch kommerzielle Interessen verbunden...
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Der Trend zum "Second Screen": Immer mehr Mitmach-TV

Der Trend zum "Second Screen": Immer mehr Mitmach-TV | Mediaclub | Scoop.it
Twittern beim "Tatort" oder Googeln beim Jauch-Quiz: Viele nutzen TV und Internet zeitgleich. Eine spannende Arte-Serie greift den Trend zum "Second Screen" auf - und wagt ein Psychogramm der digitalen Gesellschaft.

Via Stefanie Aßmann
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Top 10 der Agentur-Falschmeldungen: Ja, er lebt noch!

Top 10 der Agentur-Falschmeldungen: Ja, er lebt noch! | Mediaclub | Scoop.it
Hacker haben den Twitter-Account der AP gekapert und eine Falschmeldung verbreitet. Dabei können das die Agenturen auch ganz ohne fremde Hilfe.
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Get the RSS Feed for Any Twitter Account with Twitter RSS

Get the RSS Feed for Any Twitter Account with Twitter RSS | Mediaclub | Scoop.it
Twitter-RSS allows you to get in RSS format the latest news of the twitter users choosen by you.

Via Robin Good
Stephen Dale's curator insight, April 24, 5:31 AM

Glad to see that RSS is not dead, despite waht Google think!

DJ Halp's comment, April 24, 7:26 AM
anyone remember when it was easy to discover an RSS feed right from any twitter page? the source would just be based on some unique id...a string of like eight or nine numbers. that ability went away last october. this looks a lot cleaner, and it's a great find...still i wonder why simpler feed discovery isn't possible anymore.
wanderingsalsero's comment, April 25, 12:17 AM
I'll admit I'm not really skillful with twitter and I know almost nothing about RSS but it does instantly seem apparent to me that most Twitter feeds just have so much total crap on them that saving/collecting is totally a waste of time.
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Forget 'Veronica Mars,' The Real Kickstarter Surprise is 'Lizzie Bennet' [#Transmedia]

Forget 'Veronica Mars,' The Real Kickstarter Surprise is 'Lizzie Bennet' [#Transmedia] | Mediaclub | Scoop.it

Aymar Jean Christian "Soon after the Kickstarter campaign for "Veronica Mars" sparked a ton of conversations and debates, another woman-led project took the crowdfunding site by storm, raising its $60,000 goal soon after it launched."


Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, April 23, 1:50 AM

This is a fabulous transmedia work and thoroughly deserves its success.

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RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX

RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX | Mediaclub | Scoop.it
RSS Reader Reimagined; Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you.

Via Robin Good
Sam Stormborn Ormandy's comment, May 9, 8:07 AM
You're welcome Maria! :)
Sam Stormborn Ormandy's comment, May 9, 8:07 AM
You're welcome Maria! :)
Sam Stormborn Ormandy's comment, May 9, 8:08 AM
You're welcome Maria! :)
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S.P.O.N. - Der Schwarze Kanal: Warum sind so viele Journalisten links?

S.P.O.N. - Der Schwarze Kanal: Warum sind so viele Journalisten links? | Mediaclub | Scoop.it

"Zweidrittel der im Meinungsgeschäft Tätigen sympathisiert mit Rot-Grün. Der US-Autor Tom Wolfe hat jetzt eine originelle Erklärung für die mediale Dominanz der Linken gefunden: Die Gründe liegen in einer frühen Traumatisierung auf dem Schulhof."

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Why A 'Social Media Command Center' Is In Your Future [Infographic]

Why A 'Social Media Command Center' Is In Your Future [Infographic] | Mediaclub | Scoop.it

Will we all have Social Media Command Centers soon? A: Yes


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, April 18, 2:33 PM

Social Media Command Center Is In Your Future

First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott. 

David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales. 

This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.  

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Claus Kleber: Sie können das alles bloggen! | G! gutjahrs blog

Claus Kleber: Sie können das alles bloggen! | G! gutjahrs blog | Mediaclub | Scoop.it
Vor 15 Jahren bin ich ihm zum ersten Mal begegnet. Seit 10 Jahren moderiert er das ZDF heute journal. Ein Gespräch mit Claus Kleber über Breaking News, den Medienwandel und das Internet.

Via Stefanie Aßmann
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Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer

Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer | Mediaclub | Scoop.it
Neil Ferree's comment, April 25, 3:16 PM
Next to last comment → once you guys at ReelSurfer finalize your case study → I'd like to read it 30 seconds later
ReelSurfer's comment, April 25, 8:46 PM
Will do! We are also in a private beta to allow our clips to link back to promote a site or a product. Would love to invite anyone from this thread to take part. Please email neil@reelsurfer.com if you want more info.
Ness Crouch's curator insight, May 23, 5:09 AM

Wow this could make presentations so much easier!!

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Vine: 12 Ways to Make Your Videos Stand Out

Vine: 12 Ways to Make Your Videos Stand Out | Mediaclub | Scoop.it

Jeremy Cabalona:  "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro."


Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's curator insight, May 22, 4:15 AM

With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle someone, tell a story or share a laugh. These tips range from technical best practices to creative guidelines.


Click the headline for all the great tips.

Brad Tollefson's curator insight, May 22, 8:55 PM
Vine pros unite!
Debbie Elicksen (LION)'s curator insight, May 23, 7:09 PM

Love these tips. Good for ALL videos, not just Vine.

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Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good
Cindy Rudy's curator insight, May 20, 10:20 PM

Beautiful!

Carmenne K. Thapliyal's curator insight, May 21, 5:54 AM

A very creative video clip

carmen blyth's curator insight, May 22, 9:31 PM

Distilled images woven into a story

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Online-Magazine: Journalismus oder Tarnkappen-Marketing?

Online-Magazine: Journalismus oder Tarnkappen-Marketing? | Mediaclub | Scoop.it
Grossfirmen betreiben aufwendig gemachte Internetmagazine, die journalistischen Angeboten gleichen. Mit diesen Diensten verfolgen die Unternehmen auch kommerzielle Interessen.
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VÖZ-Kampagne: Social Media sind nicht der Feind

VÖZ-Kampagne: Social Media sind nicht der Feind | Mediaclub | Scoop.it
Die neue Kampagne des VÖZ zeigt, dass die sozialen Medien nicht richtig verstanden werden
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"Graphic Novels": Aufgezeichneter Journalismus

"Graphic Novels": Aufgezeichneter Journalismus | Mediaclub | Scoop.it
Politisch, kritisch, kreativ - Reportagen in Comic-Bildern sind in Zeitungen noch selten. Auf dem "Graphic Novel"-Markt sind die gezeichneten Geschichten ein neuer Trend.
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Video Discovery Tools: Where To Find New, Relevant Video Clips On Any Topic

Video Discovery Tools: Where To Find New, Relevant Video Clips On Any Topic | Mediaclub | Scoop.it
LundTechIntegration's curator insight, May 1, 11:49 AM

Love these resources!  Thanks.

Heather Bunney's curator insight, May 4, 6:39 AM

Great resource Thanks

Lutz's comment, May 10, 5:27 PM
Thanks again for the great collection. Please be mind that clipboard will soon switch off this great page.
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Create Localized RSS Feeds for All The Top Image, Video and News Sources with FeedWax

Create Localized RSS Feeds for All The Top Image, Video and News Sources with FeedWax | Mediaclub | Scoop.it
FeedWax helps you curate sources covering things happening in your local area right now.

Via Robin Good
Adam Donkus's comment, May 9, 1:37 PM
Local curation...cool...
Adam Donkus's curator insight, May 9, 1:38 PM

Curration is a hot trend now for social media and seo..local curation..never saw a tool for that..

Adam Donkus's curator insight, May 9, 1:39 PM

Local content curration too cool..will be giving it a try..

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Story With Data: The Ultimate Collection of Resources – @juiceanalytics

Story With Data: The Ultimate Collection of Resources – @juiceanalytics | Mediaclub | Scoop.it
Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4

Via Karen Dietz
Ozzie Gontang, Ph.D.'s curator insight, April 22, 7:34 AM

Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business.



Beth Kanter's comment, April 22, 11:42 AM
Thanks for this great set of resources. I'm working on a module/workshop on data visualization so this is really timely
Karen Dietz's comment, April 23, 9:52 PM
Wonderful Beth! I'm glad the list is going to be helpful for you. I know you will wow them at your workshop :)
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The Failure Of Social Media

The Failure Of Social Media | Mediaclub | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Martin Gysler's comment, April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight, April 23, 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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ORF-Moderator Armin Wolf schreibt Bestseller - Plädoyer für das Kulturgut Zeitung

ORF-Moderator Armin Wolf schreibt Bestseller - Plädoyer für das Kulturgut Zeitung | Mediaclub | Scoop.it
Süddeutsche.de ORF-Moderator Armin Wolf schreibt Bestseller - Plädoyer für das Kulturgut Zeitung Süddeutsche.de Liebeserklärung an den eigenen Beruf: Der bekannteste Journalist Österreichs, Armin Wolf, hat aufgeschrieben, warum Zeitungen und...
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Mediaclub | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, gdecugis
gdecugis's comment, April 22, 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Louise Montgrain 's curator insight, May 7, 10:00 PM

Realtors are also turning to Internet, Google with their ads...

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Clip, Upload and Organize Video Clips Into Dedicated Channels with Waywire

Robin Good's comment, April 22, 11:42 AM
Thank you Lydia. Glad to be of help.
Share to say thanks.
Lydia Gracia's comment, April 23, 2:49 AM
done!
Kostas Tozis D Skhnotheths's curator insight, May 4, 3:39 PM

likeeeeeeee