Mediaclub
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“Mit PR zur Themenführerschaft | www.mediaclub.at
Curated by Martin Sturmer
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Created Aug 8, 2011
Created by Martin St...
Updated May 15
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geofeedia.com - May 15, 11:25 AM

Social Media Search By Location: Search, Find and Curate News From Where The Action Is with Geofeedia

From the official site: "Geofeedia's powerful tools, easy-to-use interface, and patent-pending technology allow you to perform precision location-based searches to monitor social media.

 

Journalists use Geofeedia to quickly find and curate social media from locations where breaking news is happening.

 

Geofeedia delivers a one-of-a-kind, aggregated search experience for user-generated content by using the powerful API’s of Twitter, Instagram, YouTube, Flickr, and Picasa. Geofeedia is not endorsed or certified by any of the preceding service providers.

 

Newsrooms and reporters can uncover verified sources for follow-on interviews and find unique photos for use in online properties.

 

...use Geofeedia to geo-fence your location to see what people are actually saying while on premises.


Geofeedia helps you find publicly available, geo-tagged social media using advanced search and map tools.

 

Businesses use Geofeedia to learn what’s happening in any location by finding tweets and pictures – whether it’s an area as large as a city or small as a building.

 

 

Curation: Create social media collections to share across your organization. Once you’ve located great social media with Geofeedia, put it in a Geofeedia Collection that can be shared and leveraged by your entire organization and your agency.

 

Integrate social media for use in your own applications with Geofeedia’s advanced API which supports ATOM/RSS, JSON and GeoRSS response formats."

 

Full review on Poynter.org: http://www.poynter.org/latest-news/top-stories/173764/geofeedia-helps-journalists-locate-real-time-photos-tweets-where-news-breaks/ 

 

More info: http://geofeedia.com/ 


Via Robin Good
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socialmediatoday.com - May 15, 11:22 AM

New Framework for Social Media Analytics with Actionable Business Insights [Infographic]

I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This  appeared in socialmediatoday

 

Intro:

"New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness

 

"In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness"

 

Social Analytics Defined:

 

**An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels.

 

**Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/JBeApG]


Via janlgordon
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Content Curation has Experienced Significant Growth in 2012 & Growing

Curata did a 2012 Content Curation Adoption Survey and what they found are some very impressive facts about curation and they say it will become even more mainstream in years to come.

 

Here are some Facts from the Survey:

 

**95% of marketers have curated content in the past 6 months

 

**85% of curators say establishing thought leadership is their main objective

 

**63% of marketeres use email newsletters to find third-party content to share

 

**79% of marketers use social media to find third-party content to share

 

**75% of marketers cite social media as channel of choice for sharing content

 

**30% more marketers cite finding high quality content as their biggest challenge compared to 2011

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See whole article here: [http://bit.ly/JqqS77]


Via janlgordon
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reformationdesigns.com - May 14, 2:08 AM

How To Increase Your Online Influence #Infographic

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io 


Via maxOz, janlgordon
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keemix.com - May 12, 8:44 AM

Create Your Custom Web Magazine by Curating the Best Content Out There: Keemix

Robin Good: Keemix is a web publishing service which allows anyone to create their own web magazine by easily capturing and editing content already available on the web. 

 

You can create multiple channels/topics covering different topics/interests, share items on social networks and have a personalized Keemix web site with your custom look.

 

From the official site: "Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues.

 

Mixes can be private or public, and administrated individually or collaboratively.


Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters, helping you reaching like-minded individuals."

 

A bookmarklet makes it easy to grab any site, article, video, image or text you may run into on the web.

By invitation only. (I don't have one yet)

More info and samples: http://keemix.com/  

 

(Thanks to Giuseppe Mauriello for discovering this)


Via Robin Good
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www.youtube.com - May 11, 11:11 AM

Networking With ScoopIt


Via Titom
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blog.bazonline.ch - May 9, 9:58 AM

Die letzte exklusive Ware im Journalismus: Komprimierte Zeit - Basler Zeitung

Was zum Teufel verkaufen wir eigentlich noch exklusiv? Oder marketingtechnisch formuliert: Was ist heute noch die USP, das Alleinstellungsmerkmal von Zeitungsjournalismus?
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www.simplyzesty.com - May 9, 5:48 AM

Case Study: Boticca Pinterest Page Drives More Sales Than Facebook

A case study by online boutique Boticca.com showed that Pinterest users buy and spend more than their Facebook counterparts and brings more new visitors.


Via janlgordon
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www.dw.de - May 8, 2:39 AM

Digitale Entwicklungshilfe für Politiker | Digitales Leben | DW.DE | 08.05.2012

Politiker sind keine "digital natives" – viele müssen den Umgang mit dem Internet noch lernen. Ob ACTA oder Vorratsdaten: Markus Beckedahl und sein Verein "Digitale Gesellschaft e.V." geben Nachhilfe.
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socialmediapearls.com - May 7, 2:34 AM

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]

 

Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

 

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.

 

Reminder of What’s Social Media Curation?

 

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...

 

Read more: http://bit.ly/IRXDad


Via Martin Gysler
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www.imediaconnection.com - May 3, 2:36 AM

8 Tips to Get Your Brand on the Social Curation Boom and Beyond

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon
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www.feinheit.ch - April 30, 4:11 AM

Shitstorm-Skala: Wetterbericht für Social Media - News - FEINHEIT GmbH – Online Marketing & Social Media Marketing Agentur

Shitstorm-Skala: Wetterbericht für Social Media


Via Anne Linke
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www.cjr.org - April 26, 3:54 AM

Huffington Post Eats The Internet

"How The Huffington Post ate the Internet..."

This is a long read but a worthy one: one that mixes entrepreneurship, publishing and the story of the Web itself.

It's fascinating to see that the starting point for what became a controversial success but an undisputed revolution for publishing is the social web. Michael Shapiro does a great job at explaining how the HuffPost started from a network problem: how to connect people with stories.

A problem that curators all feel sympathetic with.

***** Love her or hate her she and her aggregator/editors have changed the world. Marty


Via gdecugis, Martin (Marty) Smith
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www.usatoday.com - May 15, 11:24 AM

Is There A Facebook Backlash, USA Today Poll Finds Distrust

According to AP-CNBC poll, 57% of Facebook users say they never click ads.

...

**** Regression to some more human mean is inevitable for Facebook. The IPO on Friday brings up some painful business model realities including:

 

  • Commerce has been treated so poorly all along that it isn't surprising 57% of Facebook users say they NEVER click on ads. 
  • The promise of seamless ad/content is still very much just that - a promise not a platform reality. 
  • The killer stat is 54% not viewing F Commerce favorably thinking buying within the platform, is "unsafe". 
  • Google's resurgence (a place where ROI is easily measurable).
     
The last bullet is mine not USA Today's, but hearing the CEO of uber-agency WPP say he has increased his sizable Google spend while flattening out client's Facebook spend on SquawkBox last week is a telling sign of Facebook's commercial difficulties and Google's resurgence.
 
Dominant ideas in Internet marketing aren't guaranteed a future (can you say MySpace). While it is way to early to hang the RIP on Facebook Friday's IPO may be more of a cultural hit than business model victory since the jury on F Commerce remains out. 

Marty  

Via Martin (Marty) Smith
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storify.com - May 15, 9:25 AM

Tweet-Nachlese zur ersten #rundshow von @floriangossy

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www.blogos-fair.de - May 14, 2:28 AM

Rezension: Die neuen Marketing- und PR-Regeln im Social Web

Marketing-Stratege David Meerman Scotts beschreibt in seinem Buch PR- und Marketing-Strategien der heutigen Online-Welt. Eine ausführliche Rezension findet sich hier.
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singularityhub.com - May 14, 2:07 AM

Retailer Uses Facebook “Like” Count On Clothes Hooks To Crowdsource Fashion Advice

The Brazilian fashion retailer C&A has created networked clothes hooks that display the total number of Facebook “Likes” for each garment in real time.

 

Articles about CROWDSOURCING: http://www.scoop.it/t/science-news?tag=crowdsourcing

 


Via Sakis Koukouvis
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www.youtube.com - May 12, 8:35 AM

Online-Entwicklung der Verlage | ZAPP Medienmagazin | NDR

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sparktechtalk.blogspot.fr - May 10, 3:13 AM

Spark Tech Talk: Content Curation and Distribution is King

This is a podcast I recoded on Curation for Spark Tech Talk - "a regular podcast and a community of leaders discussing content in the areas of social media, technology, gaming, entertainment, business and more..."

 

I had the privilege to be joined by Oliver Hsiang from StumbleUpon and Gary Griffiths from Trap.it

 

It was great to have a dynamic conversation with both of them on the background and evolution of Curation as we all brought our different perspectives.

 

Enjoy! 


Via gdecugis
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bloghaus.yellostrom.de - May 9, 9:56 AM

Bitkom-Umfrage: Jedes zweite Unternehmen nutzt Social Media. Wir ...

Fast die Hälfte (47 Prozent) aller Unternehmen in Deutschland nutzt bereits Social Media. Weitere 15 Prozent haben konkrete Pläne, damit bald zu beginnen. Das ist das Ergebnis einer repräsentativen Bitkom-Studie.
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www.jeffbullas.com - May 8, 7:28 AM

64 Pinterest Marketing Tips and Tactics - Infographic

Pinterest over the last 6 months has become the social network with buzz, which provides a visual platform that offers the ecosystem to experiment and play with images as a means of marketing and engagement and even selling."

 

Selected by Jan Gordon covering "Pinterst Watch"

 

See article here: [http://bit.ly/KSoHWy]


Via janlgordon
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vimeo.com - May 7, 2:34 AM

Shel Holtz's GreatTutorial: Using Content Curation For Your Business [Video]

I want to acknowledge Alison Harrison a fellow curator on Scoopit who did an outstanding job of curating this video.

 

 

Useful presentation from Shel Holtz that shows actual examples of curation for internal communications.

He talks about the stages of the process and demos various examples of how curation is being done by organizations from Ragan and Smart Brief to the NYT.


Shel notes areas where internal communicators could use curation -  for news about the company, competitors, the industry or the marketplace - and shows how AEP curates content on its intranet.


He quotes the head of  internal comms for AEP "The external news helps employees ot better understand the external forces that affect internal decisions. It's clear to me that our employees are much more informed as a result."
 
Another emerging trend is the ability for employees to share articles from the company , provided they do not contain proprietary information, via social media as a way of promoting the company. 

Shel then turns to the use of curation in training - and shows an example of curated instructional video for a health care client. Another great idea!

Vital professions - how about finding an enthusiastic professional in the firm to curate useful professional info for the others?

 

 Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it!

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See video here [http://vimeo.com/30168580]


Via Alison Harrison, janlgordon
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www.gagein.com - May 4, 2:26 AM

Business Content Curation for Professionals: GageIn Launches News Portals

Excerpted from the Marketwire article review:

 

"GageIn, the first stop for all enterprise data on the Web, launched News Portals today. Professionals can now publish curated business content, on an on-going basis, to share insightful information about their marketplace, customers, and competitors, leading to improved business performance.

 

GageIn brings curation to the enterprise, allowing internal teams, marketers, and other professionals to utilize it for business purposes," said Dr. Luosheng Peng, CEO of GageIn.

 

Who can use News Portals?

 

- Marketers: Curate stories about your industry, market trends, and educational articles for your audience

 

- Corporate Communication/Competitive Intelligence Professionals: Curate stories about your top competitors, clients, and industry for managers and co-workers

 

- Sales: Curate stories about clients and prospects for your selling team

 

Users can create their personal Portals by saving and tagging any content they find on GageIn.

 

Portals can be shared internally with coworkers and teams, or with outside networks on Facebook, Twitter, and LinkedIn.

 

Per GageIn's integration with Salesforce Chatter and Yammer, users will also be able to share Portals with teams on those platforms as well...."

 

Tutorial - How to create a News Portal: http://www.gagein.com/blog/2012/04/tutorial-how-to-create-a-news-portal/ 

 

Read the full review by Marketwire: http://www.marketwire.com/press-release/gagein-launches-business-content-curation-for-professionals-1652155.htm

 

Try it out now: http://www.gagein.com/publisher

 


Via Giuseppe Mauriello, Robin Good
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blog.tagesanzeiger.ch - May 3, 2:20 AM

15 Thesen zum Journalismus im 21. Jahrhundert | Deadline

Willkommen an Bord der prächtigen, aber sinkenden Galeere des Printjournalismus. Zwar herrscht auf Zeitungen seit Jahrhunderten dieselbe Zeit wie auf dem Meer oder im Totenreich: eine ewige Gegenwart. Aber irgendwann findet auch diese ihr Ende.
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www.tstoryteller.com - April 30, 4:08 AM

Our 7 Tenets of Future Storyworlds

"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...


Via The Digital Rocking Chair
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