here has been a lot of buzz about social media and its role in hospitality. Is social media a distribution channel, or not?
What is the correct use of social media in hospitality and what should hoteliers do about it?
Let’s put the record straight: Social media is not a distribution channel in hospitality. Social media is a customer engagement channel, and an extremely important one at that.
There is no doubt that social media has changed how travel consumers research and plan travel, access travel information, and perceive credibility of information.
Internet users are increasingly influenced by social media sites, location-based services (LBS) and location-based social networks (LBSN), near-field communication services (NFC) and peer reviews.
By utilizing a comprehensive social media strategy, hoteliers can create social media “buzz” around the hotel, target receptive audiences, and ultimately stimulate hotel website visits, interactions, and bookings.
Via Eugenio Agnello