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Traditional outbound marketing can end up being a poor investment. You have to rely on channels like cold-calling, paid branding and print advertising.
All of those channels can get really expensive really fast.
Inbound marketing, on other hand, will help you capture attention, generate leads, convert customers and keep those customers…all at a lower cost to you than your competition.
Let’s look at a few steps to get you there.
Step #1 – Ignore Sales And Focus On Marketing
It’s much better to create a marketing strategy that feeds that team qualified, warm leads…instead of cold, and possibly dead leads.
Instead, focus your efforts on building a marketing team with excellent marketing skills.
For example:Hire brilliant marketers – Focus on tightly targeted markets – Close qualified leads –
It comes down to the answer of these three questions:Do they have the authority to buy? Do they have the budget to buy? When do they plan on buying?
A Leads (ready to buy in 3 months or less), some B leads (is ready to buy in three to twelve months). C leads marketing can keep.
Step #2. Focus On Multiple Inbound Channels
The key behind an effective inbound marketing strategy is to create and deliver valuable content.
Here is a template to use for your inbound marketing strategy:Blog – Your team should focus on publishing quality content two to five times a week. Quality means search-engine friendly, highly-researched and compelling. Engage in comment marketing – Someone on your team should focus on visiting sites within your industry to interact with bloggers and readers in the comment section. Publish guest blog posts – Guest blogging is one of the fastest ways to grow your subscriber base. Produce online video – Video can help improve your search rankings, raise the amount of time people stay on your page and even boost conversion rates on your landings pages. Interact in the social bookmarking world – While this isn’t one of the most popular ways to generate leads, it is definitely one you shouldn’t ignore. Establish authority on Q+A sites – Quora has really established itself as a place for professional exchange of ideas. Design brilliant Infographics – Visual.ly, is a one-stop shop for Infographic creation, has this inbound marketing technique nailed. Build a social media audience on the big four – Focus your audience-building efforts on Facebook, LinkedIn, Twitter and Google+.
By Neil Patel http://bit.ly/N2Rhnn
Via maxOz, Brian Yanish - MarketingHits.com