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Media Techniques
Emerged into Digital Era, nurturing 'Old School' Journalism
Curated by Laura Păuleţ
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End of an era: The UK’s last typewriter rolls out at Brother’s North Wales factory

End of an era: The UK’s last typewriter rolls out at Brother’s North Wales factory | Media Techniques | Scoop.it
Electronics manufacturer Brother is laying claim to having produced the last ever typewriter in the UK, built at its factory in Wrexham, North Wales, the BBC reports.

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Transmedia Journalism in 499 Words

Transmedia Journalism in 499 Words | Media Techniques | Scoop.it

Kevin Moloney: "Transmedia journalism is designing a project to unfold across multiple media in an expansive rather than repetitive way" ...


Via The Digital Rocking Chair, Heiko Idensen
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The Simple Science of Facebook Engagement

The Simple Science of Facebook Engagement | Media Techniques | Scoop.it
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content...

Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.

 

Summarizing the Infographic:

 

Post Short Updates - less than 80 characters get 23% higher engagement rates

 

Post Images - Photos get a 39% higher rate of engagement than all types of content averaged

 

Use Emoticons - Using emoticons increase shares and likes by 33%

Try Caption Contests - Asking fans to write captions to interesting photos increases comments by 550%

Respond Quickly - 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes

Run a Photo Contest - Encourage fans to post photos for a chance to win something

NB. Third-party apps need to be used for photo and video contests

In order to use this effectively for Community Engagement or Brand Marketing you need to:

#Develop clear objectives

#Understand the people you are targeting and

#Create a smart integration strategy


Source. http://amex.co/RPVEXm


Via maxOz
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Martin (Marty) Smith's curator insight, December 4, 2012 6:54 AM

Great Infographc explains what works on Facebook.

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MediaFuturist | The future of media, television, broadcasting

MediaFuturist | The future of media, television, broadcasting | Media Techniques | Scoop.it

MediaFuturist | The future of media, television, broadcasting (Futurist Speaker Gerd Leonhard)

Really good prez worth see


Via @FernandoCarrion, fabienne Olivier
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Social Media Video 2013

Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It's part of a series o...
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America: Elect! The action-packed journey to US election day in graphic novel form

America: Elect! The action-packed journey to US election day in graphic novel form | Media Techniques | Scoop.it
It's been a long – really long – campaign, one full of twists and turns, gaffes and memes.
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How is Facebook Addiction Affecting Our Minds? [INFOGRAPHIC]

How is Facebook Addiction Affecting Our Minds? [INFOGRAPHIC] | Media Techniques | Scoop.it
Receiving and responding to a Facebook notification makes you feel good, but does that mean you're on your way toward Facebook addiction?
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With Sandy, Instagram gaining on Twitter for citizen journalism

With Sandy, Instagram gaining on Twitter for citizen journalism | Media Techniques | Scoop.it

Hurricane Sandy was a big step forward for Instagram as a citizen journalism platform, but it still has a long way to go.


Via Rodrigo Mesquita
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Media Techniques | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, malek
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Riots With iPads: When SF Won The World Series | TechCrunch

Riots With iPads: When SF Won The World Series | TechCrunch | Media Techniques | Scoop.it
Bonfires in the street, people dancing on cars, body-armored cops, and...tablet computers? Last night was not your typical riot. Only one thing distracted people from the celebratory carnage caused by the SF Giants winning the World Series.
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Apps For The Mobile Journalist: iPad/iPhone Apps AppList

Apps For The Mobile Journalist: iPad/iPhone Apps AppList | Media Techniques | Scoop.it
Mobile journalism is not what it once was.
Via Ana Cristina Pratas, Lisa Johnson , Aki Puustinen, Ilkka Olander
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Shilo Shiv Suleman: Using tech to enable dreaming

http://www.ted.com Has our technology -- our cell phones and iPods and cameras -- stopped us from dreaming? Young artist Shilo Shiv Suleman says no, as she d...

Via Cristina Floroiu
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Un Macintosh Portable a primit un update semnificativ - Playtech.ro

Un Macintosh Portable a primit un update semnificativ - Playtech.ro | Media Techniques | Scoop.it
Pentru ca din totdeauna am fost de parere ca exista gadgeturi nemuritoare, un individ creativ a reusit sa reinvie un Macintosh Portable de dragul amuzamentului.
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#Podcast – Paywall pointers: Digital subscription lessons for news outlets

#Podcast – Paywall pointers: Digital subscription lessons for news outlets | Media Techniques | Scoop.it
While digital subscriptions may not appeal to every publisher, many news outlets have launched paywalls or more metered-models in recent years as the industry looks for new revenue streams for online journalism.

Via Piano Media
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BBC - Blogs - College of Journalism - How has social media changed the way newsrooms work?

BBC - Blogs - College of Journalism - How has social media changed the way newsrooms work? | Media Techniques | Scoop.it
BBC News, like all major news providers, has been transformed by technology and the opportunities it has offered over the last 20 or so years. Social media is the latest tectonic plate to move and change the landscape.

Via Sakulsri Srisaracam
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Logic+Emotion: Brands Will Become Media: Here's How

Logic+Emotion: Brands Will Become Media: Here's How | Media Techniques | Scoop.it
If your company doesn’t have the above model in place a year from now, you may regret it. You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own media empires.

Via Hugo Clery
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How to: search social media for stories

How to: search social media for stories | Media Techniques | Scoop.it
This guide was prepared for a session led by Journalism.co.uk at MozFest, Mozilla's festival held last weekend.

The workshop was called 'tips and tricks using digital journalism tools for newsgathering'.

This guide includes advice for journalists on finding sources, searching for information on Twitter and Facebook, and using tools such as Google Images search, and has tips on verification.


Via Luís António Santos, Iulian Bîrzoi
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Taxing times

Taxing times | Media Techniques | Scoop.it
IN 2009 Rupert Murdoch called Google and other search engines “content kleptomaniacs”. Now cash-strapped newspapers want to put legal pressure on what they see...
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Predicting the Future of Computing

Predicting the Future of Computing | Media Techniques | Scoop.it
Readers are invited to make predictions and collaboratively edit this timeline on the future of computing.
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Visual tour: From the abacus to the iPod

Visual tour: From the abacus to the iPod | Media Techniques | Scoop.it
A new exhibit at the Computer History Museum showcases more than 20 major areas of computer history. Here are some highlights.
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The Telegraph brings web meter, mobile subs to overseas readers

The Telegraph brings web meter, mobile subs to overseas readers | Media Techniques | Scoop.it
Payment meters win another exponent with news The Telegraph will require subscriptions from non-UK readers for 20 monthly articles and app access. Can this strategy of charging its biggest online audience pay off?

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Review: iPad Mini, the First Small Tablet That’s an iPad | TIME.com

Review: iPad Mini, the First Small Tablet That’s an iPad | TIME.com | Media Techniques | Scoop.it
Apple may be the most trendsetting company in tech, but that doesn't mean it's impervious to outside influence itself. Actually, it responds to industry trends all the time. It's just that it rarely does so by falling in line with everyone else.
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How the Huffington Post handles 70+ million comments a year | Poynter.

How the Huffington Post handles 70+ million comments a year | Poynter. | Media Techniques | Scoop.it
Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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Climate Change: Journalism’s Never-Ending Fight For Facts - CLIMATE HIMALAYA

Climate Change: Journalism’s Never-Ending Fight For Facts - CLIMATE HIMALAYA | Media Techniques | Scoop.it
Climate Change: Journalism’s Never-Ending Fight For Facts http://t.co/phQhrzDc...

Via Cristina Floroiu
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