Microsoft Rebrands Hotmail As Outlook, Adds Facebook Integration | Media Techniques | Scoop.it
Microsoft’s latest attempt to beef up its Hotmail email service to compete with Google’s Gmail by rebranding it as Outlook and adding integration with Facebook and other social networks.

Over the past several years, social networks have become an incredibly popular place to share and communicate with friends and co-workers. At the same time, email use among people who use social networks actively has continued to increase. We saw an opportunity to make email better by using your connections on social networks to enrich your email experience. And so with the Outlook.com preview, we are giving you the first email service that is connected to Facebook, Twitter, LinkedIn, Google, and, soon, Skype, to bring relevant context and communications to your email.
Via Ilkka Olander