As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result.
|Scooped by Daniel Morrison|
Digital media has out-paced TV for the second consecutive year In terms of time that adults spend consuming it (no word on how digital compares with ring dings). Sure, TV will soon be a digital experience also (if you can't beat 'em, join 'em), but it speaks to the importance (dominance?) of the digital device that I am typing this on.
TV doesn't have 'tap to call' or 'tap here for more' So it is difficult to measure the performance of those TV marketing dollars.
Beyond just the digital divide, mobile is eating desktop's lunch. And coming back for seconds — desktop and laptops down 4% in the last 4 years, and mobile is up 20%. Pew says smart phone use will grow almost 200% by 2020.
In the mobile world, Apps are the popular destination — up more than 50% in the past year (compared to 17% for mobile web).
Consumers EXPECT you to have a strong digital presence, and increasingly, a website is not enough. How many of you have judged a company to be cruddy after looking at their cruddy website?
How ow soon will it be that consumers judge you to be cruddy if you do not have an awesome mobile experience — responsive design web and mobile apps?