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How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers

How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers | Media Tech | Scoop.it
As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result.
Daniel Morrison's insight:

Digital media has out-paced TV for the second consecutive year In terms of time that adults spend consuming it (no word on how digital compares with ring dings). Sure, TV will soon be a digital experience also (if you can't beat 'em, join 'em), but it speaks to the importance (dominance?) of the digital device that I am typing this on. 

 

TV doesn't have 'tap to call' or 'tap here for more' So it is difficult to measure the performance of those TV marketing dollars.

 

Beyond just the digital divide, mobile is eating desktop's lunch. And coming back for seconds — desktop and laptops down 4% in the last 4 years, and mobile is up 20%. Pew says smart phone use will grow almost 200% by 2020.

 

In the mobile world, Apps are the popular destination — up more than 50% in the past year (compared to 17% for mobile web).

 

Consumers EXPECT you to have a strong digital presence, and increasingly, a website is not enough. How many of you have judged a company to be cruddy after looking at their cruddy website? 

 

How ow soon will it be that consumers judge you to be cruddy if you do not have an awesome mobile experience — responsive design web and mobile apps?

 

(hint: SOON)

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Smart Products and Microsoft Services (Internet of Things) (Channel 9)

Smart Products and Microsoft Services (Internet of Things) (Channel 9) | Media Tech | Scoop.it
"Smart Products and Microsoft Services" (you could also say "Internet of Things with Microsoft Datacenter Services") is the topic of this very long, 110 minute presentati (Smart Products and Microsoft Services (Internet of Things)
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Optimizing Water and Wastewater Operations via the Industrial Internet

Optimizing Water and Wastewater Operations via the Industrial Internet | Media Tech | Scoop.it
Enter the world of water utilities: aging infrastructure, declining revenues, increasing service level expectations, and regulations.
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Toyota retires robots in favor of humans to improve automaking process - Autoblog (blog)

Toyota retires robots in favor of humans to improve automaking process - Autoblog (blog) | Media Tech | Scoop.it
Sourceable
Toyota retires robots in favor of humans to improve automaking process
Autoblog (blog)
Mitsuru Kawai is overseeing a return to the old ways at Toyota factories throughout Japan.
Daniel Morrison's insight:

I used to think that robots building houses was neither far-fetched nor far off. Toyota seems to be moving back from their robotic manufacturing heyday. I wonder what home building's happy medium will be?

 

Robots and CNC machines building walls, floor, and roof assemblies with people assembling them in the field?

 

 

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Brands and Agencies Are Starting to Experiment With Google Glass

Brands and Agencies Are Starting to Experiment With Google Glass | Media Tech | Scoop.it
Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for a wearable ad tech future.
Daniel Morrison's insight:
Ads on Glass are more for experimentation than reach, but they represent a peek at where we will be 3-5 years from now. The key question: how can you promote Glass while not promoting more glassholes? One ad encourages men to record themselves doing good deeds for three weeks straight. If nothing else, the future is bright for creative types in advertising.
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Google Inks Deal With comScore for Real-Time Ad Measurement

Google Inks Deal With comScore for Real-Time Ad Measurement | Media Tech | Scoop.it
Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in real time.
Daniel Morrison's insight:

Wow.

 

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The 'Internet of Things' could be the next industrial revolution - Carlsbad Current Argus

The 'Internet of Things' could be the next industrial revolution - Carlsbad Current Argus | Media Tech | Scoop.it
The 'Internet of Things' could be the next industrial revolution Carlsbad Current Argus Another study by General Electric concluded the Internet of Things over the next 20 years could add as much as $15 trillion to global GDP, which it noted is...
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5 smart grid and smart city predictions for 2020 | GreenBiz.com

5 smart grid and smart city predictions for 2020 | GreenBiz.com | Media Tech | Scoop.it
How much can change in the six years leading up to 2020? Think about how much changed from 2007 to 2013.
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What Google's NEST acquisition could mean for utilities (and it's good news) - Smart Grid News

What Google's NEST acquisition could mean for utilities (and it's good news) - Smart Grid News | Media Tech | Scoop.it
What Google's NEST acquisition could mean for utilities (and it's good news) Smart Grid News But he noted that most working adults with children don't have the time or interest to develop complex scenarios that leverage the “Internet of Things.”...
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NC man's energy-efficient home mostly underground - WRAL.com

NC man's energy-efficient home mostly underground - WRAL.com | Media Tech | Scoop.it
NC man's energy-efficient home mostly underground
WRAL.com
LENOIR, N.C. — From the front, the Lenoir house David Ehlers shares with his wife and 13-year-old daughter looks like any other.
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Smart Grid: Doing it right: Top 6 things to consider when developing ...

Smart Grid: Doing it right: Top 6 things to consider when developing ... | Media Tech | Scoop.it
Smart Grid - As interest and confidence in microgrids grow, more utilities, campuses, governments and others are turning to them for solutions in a variety of areas. But they are no small investment.
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Invasion of the Internet of Things - TechRepublic

Invasion of the Internet of Things - TechRepublic | Media Tech | Scoop.it
Invasion of the Internet of Things TechRepublic While the Internet of Things (IoT) should not be an unfamiliar term to most IT executives, many consider it primarily a consumer technology that's dominated by smart watches and refrigerators that...
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Google And The Internet Of Things - Business Insider

Google And The Internet Of Things - Business Insider | Media Tech | Scoop.it
'The Internet Of Things' will change everything about home appliances and consumer electronics.
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Goldman agrees -- solar will soon dominate electric power - Smart Grid News

Goldman agrees -- solar will soon dominate electric power - Smart Grid News | Media Tech | Scoop.it
Smart Grid News
Goldman agrees -- solar will soon dominate electric power
Smart Grid News
RMI believes solar power will reach grid parity in those states in a few years, and in other states not too long after.
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How the "Internet of Things" is Killing Capitalism - YouTube

The "Internet of things" has the potential to push large segments of economic life to near zero marginal cost in the years to come, and that will alter capit...
Daniel Morrison's insight:

More old, bald, white guys predicting the future -- "everything is going to be terrible, the internets are going to take over our world" 

 

OK, not really (one of the guys is not old and bald), but the questions seem focused towards 'why does my happy life have to get complicated?' rather than 'where are the new opportunities in this groovy IoT economy?'

 

Will IoT destroy capitalism? Hell no. Will it disrupt a lot of old, bald white guys? Hell yes.

 

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Susan Furnell's curator insight, April 27, 2014 9:35 AM

Many of us have been talking for some time about the trends for free and freemium services where others can subsidise from their business models across into another industry.  This video discusses how another angle on the trend (crowd sourcing and the growth of the not for profit sector) could fundamentally impact the economy.

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These Lego Robots Solve Real-World Problems

These Lego Robots Solve Real-World Problems | Media Tech | Scoop.it
With a dancing robot that dispenses medication, Nordstrom beat out six other Seattle companies at yesterday's Lego Build 4 Good Challenge, which asked...
Daniel Morrison's insight:

I wish I had seen this before my wife's surgery -- could have given my 13-year old son a LEGO project, and made sure that her meds were delivered on time, and entertainingly (I'm not much of a dancer).

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Car Talk: An Update | Industrial Internet

Car Talk: An Update | Industrial Internet | Media Tech | Scoop.it
Regulators all over the world seem to be getting ready for the Industrial Internet of cars. US Feds will soon begin working on regulations mandating new cars to be equipped with wireless chips that can communicate with other ...
Daniel Morrison's insight:

Cars that can communicate with each other (V2V) is another step towards self-driving cars — taking a little more judgement out of the hands of people. V2V cars can travel closer to each other without crashes. 

 

Big implications for media consumption...

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Apple's iWatch Will Have A Flexible, Curved 3D Glass Display When It Launches Later This Year

Apple's iWatch Will Have A Flexible, Curved 3D Glass Display When It Launches Later This Year | Media Tech | Scoop.it
Report out of Asia says Apple has chosen a supplier for the iWatch display.
Daniel Morrison's insight:

Flexible displays are ready for prime time. Look for iPads you can roll up soon. When that happens, the discussion about print vs. digital publishing will be moot. 'Tablets' will be magic paper.

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Mobile Email Design Resources | Industry Dive

Mobile Email Design Resources | Industry Dive | Media Tech | Scoop.it
These are the links from the appendix to my MediaNext presentation on relaunching your email products for mobile. I expect to have the full slides up shortly.
Daniel Morrison's insight:

Eight resources for mobile newsletters

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Rescooped by Daniel Morrison from Wearable Tech and the Internet of Things (Iot)
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E-commerce in 2014: Cyberlaw predictions #4

E-commerce in 2014: Cyberlaw predictions #4 | Media Tech | Scoop.it
A look at e-commerce in 2014, continuing the series of cyblerlaw predictions for the coming year.1) Tablet-first design will become the...

Via Richard Platt
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Richard Platt's curator insight, January 20, 2014 12:14 PM

An interesting p.o.v. on where things are headed, some agree with, some are clearly the writer's opinion that I don't share, will prefer a wait and see approach.  Worth a quick view at a high level

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Smart Grid: Smart grid 101: Smart grid benefits for consumers

Smart Grid: Smart grid 101: Smart grid benefits for consumers | Media Tech | Scoop.it
Smart Grid - The benefits of smart grid are enormous, but they're not always communicated well to consumers. Click for some useful explanations and facts that can help utilities do a better job.
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Smart Grid: How the smart grid will affect building owners

Smart Grid: How the smart grid will affect building owners | Media Tech | Scoop.it
Smart Grid - There are a lot of smart buildings, thanks primarily to the capabilities of building automation systems. The next step? Integrating smart buildings into the smart grid. We share guidelines intended.
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Intel And Amazon Could Be Sitting On A Huge Opportunity With General Electric - Seeking Alpha

Intel And Amazon Could Be Sitting On A Huge Opportunity With General Electric - Seeking Alpha | Media Tech | Scoop.it
Intel And Amazon Could Be Sitting On A Huge Opportunity With General Electric Seeking Alpha General Electric's (GE) "Industrial Internet" is gradually gaining momentum as evident from the 14 applications related to the platform that the company...
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The Internet Of Things Has Been Hacked, And It's Turning Nasty

The Internet Of Things Has Been Hacked, And It's Turning Nasty | Media Tech | Scoop.it
The malware is coming from INSIDE THE HOUSE! (The Internet Of Things Has Been Hacked, And It's Turning Nasty http://t.co/7WifU6Exul)
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Rescooped by Daniel Morrison from I4U News About Technology
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What Nest Takeover by Google For The Internet Of Things? - I4U News

What Nest Takeover by Google For The Internet Of Things? - I4U News | Media Tech | Scoop.it

The Internet of Things (IoT) seemed to be an underlying theme of this year’s Consumer Electronics Show (CES), with companies showing off cloud-connected Crock-Pots, heart monitors, and even bed mats that monitor how a person sleeps.
Read more at http://www.i4u.com/2014/01/61478/what-does-googles-purchase-nest-mean-internet-things#hDQOCtZCPWjoMa8P.99


Via Elizabeth White
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