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Media Teaching
Film and digital media
Curated by Bill Weigall
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10 Pop-Culture Questions Answered by Vulture - Vulture

10 Pop-Culture Questions Answered by Vulture - Vulture | Media Teaching | Scoop.it
10 Pop-Culture Questions Answered by Vulture
Vulture
Every week, Vulture faces the big, important questions in entertainment and comes to some creative conclusions.
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Exploring Curation as a Core Competency in Digital and Media Literacy Education, Journal of Interactive Media in Education, 2013

Exploring Curation as a Core Competency in Digital and Media Literacy Education, Journal of Interactive Media in Education, 2013 | Media Teaching | Scoop.it
In today's hypermedia landscape, youth and young adults are increasingly using social media platforms, online aggregators and mobile applications for daily information use.

Via Ana Cristina Pratas, Louise Robinson-Lay
Bill Weigall's insight:

Important focus for marketing and pop culture.

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Roberto Ivan Ramirez's curator insight, October 4, 2013 6:21 PM

Sorpresa!, me topo que no puedo acceder a esta liga, porque me mandan un mensaje que está desconectado el sitio debido al pagón del gobierno de EU.

 

Sarah Bylsma's curator insight, October 5, 2013 10:16 PM

This modern media skills is a must.

Phil Turner's curator insight, October 14, 2013 5:47 PM

mmm... obviously important topic, but no chance to review this yet as the weird machinations of the US government mean ERIC is currently unavailable while the world's biggest debtor convinces itself to advance itself some more credit.

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The Shifting Sands of Marketing Excellence

The Shifting Sands of Marketing Excellence | Media Teaching | Scoop.it

In my recent post, I talked about the need for Agility, Authenticity and Passion along with the “four C’s” which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies who are putting these pillars into practice.

 

Customer-centric. Customers are in control. They decide how and when to connect with you and your company and they vote with their online voice, dollars and attention. Customer engagement – an elusive achievement — is the number one asset to a business today and the number one goal for marketing to pursue. Customer engagement is only possible when customer’s wants and needs are put at the center of everything we do....


Via Jeff Domansky
Bill Weigall's insight:

Confirmation of the importance of focus groups and market research.

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Jeff Domansky's curator insight, October 4, 2013 2:21 AM

Excellent post from Sandra Zoratti talking about the shifting sands of marketing excellence in the importance of being a customer-centric curious, communicative.

Linda Allen's curator insight, October 4, 2013 3:56 PM

Thank you Jeff, excellent read and insight. 

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How to Build Your First Content Marketing Strategy - Search Engine ...

How to Build Your First Content Marketing Strategy - Search Engine ... | Media Teaching | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy ...
Bill Weigall's insight:

Great for pop culture media unit...

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How Facebook, Pinterest and Twitter Drive Social Commerce [Infographic]

How Facebook, Pinterest and Twitter Drive Social Commerce [Infographic] | Media Teaching | Scoop.it
Pinterest recently announced it’s planning to test promoted Pins, starting with a select number of businesses — for free — soliciting user feedback before rolling it out full-on and full-price.

Via Brian Yanish - MarketingHits.com
Bill Weigall's insight:

Something to consider when editing...

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