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The complete guide to Transmedia Storytelling - State of Digital

The complete guide to Transmedia Storytelling - State of Digital | Media News | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?

Via Simon Staffans
Emily Bockian's insight:

Very relevant to my upcoming #DMPS2014 project.

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Simon Staffans's curator insight, March 27, 3:19 AM

Not sure this is the complete guide, but _a_ guide at least :)

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Name the San Jose Falcons Contest

Name the San Jose Falcons Contest | Media News | Scoop.it
Four baby falcons who call the top of San Jose City Hall home have finally hatched and now need names.
Emily Bockian's insight:

And here's my second byline! After writing about crime, they decided to let me take a whack at a more upbeat piece about the family of falcons that lives on top of San Jose City Hall. My whirlwind news writing experience taught me several things, including the fact that some people don't read past the first few sentences, so those should always be the most interesting, and that different types of news require different styles of writing.

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DirecTV Orders First Original Comedy Series (Exclusive)

DirecTV Orders First Original Comedy Series (Exclusive) | Media News | Scoop.it
DirecTV is expanding its original scripted fare to include a comedy.
Emily Bockian's insight:

More original series! How much longer will traditional TV channels compete against new content creators before someone is beat out of the market? It'll be interesting to see who comes out on top. At this rate, we'll never run out of TV to watch.

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Report: Yahoo Is Getting Into the TV Game

Report: Yahoo Is Getting Into the TV Game | Media News | Scoop.it

BacheWill you watch?

Emily Bockian's insight:

It's about time! Yahoo's answer to YouTube, Yahoo! Screen, has had some interesting content in the past. Their web series "Burning Love," a parody of "The Bachelor," was airing on the E! network for a while, and "7 Minutes in Heaven," a short interview-style show starring SNL cast member Mike O'Brien, was very popular on YouTube before making the move to Screen. If they keep choosing their series wisely, this could be huge for Yahoo.

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Rescooped by Emily Bockian from Transmedia: Storytelling for the Digital Age
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8 Rules for Creating a Successful Transmedia "Storyworld"

8 Rules for Creating a Successful Transmedia "Storyworld" | Media News | Scoop.it

Via Simon Staffans, The Digital Rocking Chair
Emily Bockian's insight:

Another important resource for my #DMPS2014 project.

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Simon Staffans's curator insight, March 26, 8:04 AM

Eight tips on what to think of when creating transmedia.

The Digital Rocking Chair's curator insight, March 26, 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Debbie Elicksen 's curator insight, March 29, 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

Rescooped by Emily Bockian from #transmediascoop
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The complete guide to Transmedia Storytelling - State of Digital

The complete guide to Transmedia Storytelling - State of Digital | Media News | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?

Via Simon Staffans
Emily Bockian's insight:

Very relevant to my upcoming #DMPS2014 project.

more...
Simon Staffans's curator insight, March 27, 3:19 AM

Not sure this is the complete guide, but _a_ guide at least :)

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Marine Robbed at Gunpoint, Suspects Caught on Cam

Marine Robbed at Gunpoint, Suspects Caught on Cam | Media News | Scoop.it
Fremont police are looking for two men who they say robbed a retired U.S. Marine at gunpoint, took his wallet and later used his credit cards to make purchases at a 7-Eleven.
Emily Bockian's insight:

Although this doesn't exactly fit under my "Media News" topic, this is a news story I wrote for my internship at NBC Bay Area. My first byline! I don't have much experience in news writing, and I'd never written about crime before, so drafting and editing this article was a new experience. In addition to being posted on their website, the article can also be found on NBC Bay Area's Facebook and Twitter pages. I love reading the comments; for this particular story, people are shocked that anyone would try to rob a Marine, especially since the two suspects apparently drive a Mercedes.

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Sex: M Trailer

I produced a short documentary for my Master's thesis at UC Berkeley's Graduate School of Journalism. This is the trailer.
Emily Bockian's insight:

Disappointed about missing this film at USF's Human Rights Film Festival. The documentary was created by a USFtv alum about another USFtv alum (former Executive Producer Lucas Waldron) about transitioning from female to male. Hoping this will be available online soon!

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How Will Twitter and Billboard’s Music Partnership Impact Social TV? - Lost Remote

How Will Twitter and Billboard’s Music Partnership Impact Social TV? - Lost Remote | Media News | Scoop.it
How Will Twitter and Billboard’s Music Partnership Impact Social TV?

Via Mattia Nicoletti
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Rescooped by Emily Bockian from Digital Cinema - Transmedia
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Why Disney Is Taking the Huge Risk of Buying Maker Studios

Why Disney Is Taking the Huge Risk of Buying Maker Studios | Media News | Scoop.it
By Disney standards, acquiring Maker Studios for less than $1 billion is chump change considering the eye-popping purchases the conglomerate has made over the years. But even when you consider the ...

Via MIP Markets, Digital Cinema in Transition
Emily Bockian's insight:

Smart move in my opinion. MCNs and webseries are on the rise.

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Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV - businessinsider

Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV - businessinsider | Media News | Scoop.it

"Apple is in the early stages of talks with Comcast to offer a TV-streaming service via an Apple set-top box, the Wall Street Journal reports...

 

Last year alone, the company made several key hires that run the gamut from getting a better connection between Apple and cable customers to getting the rights to show the content that would make people opt for an Apple TV-based set-top box..."


Via @zbutcher
Emily Bockian's insight:

It'll be interesting to see how Apple plans on expanding AppleTV. The streaming devices market is a lot more crowded now than it was when the first version of AppleTV was released, but streaming content is also much more popular than it was before.

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