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More Brands Paying to Distribute Earned Media Mentions - PRNewser

More Brands Paying to Distribute Earned Media Mentions - PRNewser | Media stories | Scoop.it

Here’s another story about how PR and marketing should be best friends: more brands are spending money to bring attention to unpaid media mentions.Edelman’s Steve Rubel tells Digiday that more and more marketers are working to “making sure the press coverage you’ve already earned works harder” by pairing with networks like Twitter or “you might also like” content recommendation services like Outbrain to push more traffic toward those media mentions earned by sheer luck, quality products or…hard-working, press-savvy PR teams. (You knew we’d get there.)The advantage to this approach, of course, is that earned media will always be more valuable than paid. But the ROI is a more difficult to measure for retailers, who have trouble drawing a line between clicks on third-party posts and subsequent sales....


Via Jeff Domansky
debbieleven's insight:

A shift in marketing and PR working together. Makes so much sense to get your PR working harder by leveraging social media for coverage already achieved.

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Jeff Domansky's curator insight, August 28, 2013 1:49 PM

Smart and easy to add value as Steve Rubel suggests.

Jeff Domansky's comment, August 28, 2013 1:52 PM
Agree Debbie and surprising how mant forget to go the extra step.

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5 Tools Everyone In Social Media Should Be Using | Social Media Today

5 Tools Everyone In Social Media Should Be Using | Social Media Today | Media stories | Scoop.it
There are literally thousands of social media tools that are worth investigating these days; however, these five are all essentials that you must have in your locker ready to use when you need them.
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4 Actions And Tools For Achieving Google+ Awesomeness

4 Actions And Tools For Achieving Google+ Awesomeness | Media stories | Scoop.it
Lenka's latest blog post looks at the top four actions and tools you need to do in order to take full advantage of the power of Google+.
debbieleven's insight:

Some good tips and tools for making the most of Google Plus - finding the right people to connect with, scheduling and seeing who is sharing your content as well ensuring your profile is complete and settings are correct.  Very useful.

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8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Media stories | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
debbieleven's insight:

A PR crisis might bubble up on social media but it won't necessarily stay there.  There is a risk that if you just focus your handling efforts there then you'll get caught out.  Where do many journalists go to get their stories?  Online  But they may be reporting offline.

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Betty Carlin's curator insight, August 29, 2013 2:23 PM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 1:23 PM

Dealing with a social media crisis.

 

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How to Build the Writing Platform of Your Dreams Using Social Media | Write to Done

How to Build the Writing Platform of Your Dreams Using Social Media | Write to Done | Media stories | Scoop.it
You’ve got a Twitter account. You’re on LinkedIn. You’ve strolled on by at Google+, and you might even have a well-kept Facebook Page. But how are those working for you?
debbieleven's insight:

This article sets out how the author uses automation to support their online activity and engagement.  I'd been anti automation but this presents a strong case for using it - in the right way.  Keeping on top of social networks can feel overwhelming and distracting too so you have to have the right tools in place - some useful tools mentioned in this piece.

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The Best and Worst Times to Post to Social Media (Infographic)

The Best and Worst Times to Post to Social Media (Infographic) | Media stories | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
debbieleven's insight:

Some interesting differences on best times to post re Google +, LinkedIn and Twitter.  Will have to test that out.

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Traditional Media Relations and Real Measurable Results by @kateupdates

Traditional Media Relations and Real Measurable Results by @kateupdates | Media stories | Scoop.it

With the recent emphasis on measurement and content marketing, traditional media relations is getting a bum rap. But it is measurable, and we have proof....Today I am here to argue the case for media relations.Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap.While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can also be a valuable, measurable way to increase leads and sales....


Via Jeff Domansky
debbieleven's insight:

A good piece about the value of traditional media relations - done well it has impact.  

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Jeff Domansky's curator insight, June 20, 2013 2:31 PM

Why traditional media relations still matters. When integrated, it can have considerable impact.

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Global study shows more journalists embrace social media — Germans, not so ... - paidContent.org

Fort Mills Times
Global study shows more journalists embrace social media — Germans, not so ...
debbieleven's insight:

Significance of citizen journalism gaining credibility is highlighted.

 

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7 Social Networks SMBs Should Keep an Eye On - Business 2 Community

7 Social Networks SMBs Should Keep an Eye On - Business 2 Community | Media stories | Scoop.it

If you’re a marketer or business owner, you probably know that social media is an important way to market your business online and may already have a presence on sites like Facebook, Twitter, Google+, and Pinterest. But in the world of social media, nothing stays the same for long. To keep your business on the forefront online, it’s important to stay up to date on emerging social networks that can help you spread the word about your business online. So, we put together this list of seven social media sites for SMBs to watch. New Social Media Sites to Watch Several hot new social media sites have launched recently. Will they be the next big things in social media marketing? Only time will tell, but here are a few to keep your eye on....


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Keith Meyer's curator insight, June 12, 2013 4:43 AM

If you aren't keeping up with these new marketing breakthroughs....you could get left behind.

Jeff Domansky's curator insight, June 12, 2013 1:54 PM

this post is a helpful refresher on the most important developing social media channels as well as several old favorites.

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31% of consumers use social media to vent about poor customer service | CSN Customer Service Network

31% of consumers use social media to vent about poor customer service | CSN Customer Service Network | Media stories | Scoop.it
31% of consumers will use social media to vent about poor customer service -
http://t.co/ERklLA615B #custserv
debbieleven's insight:

Surprised it's not more.

 

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People still don't understand social media behavior affects jobs | Digital Trends

People still don't understand social media behavior affects jobs | Digital Trends | Media stories | Scoop.it
If you're wondering whether you should self-censor when looking for a job, you probably should. (#SocialMedia #Jobs New study says people still don't understand their online lives can cost them ...: Accordin...
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21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog | Media stories | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
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Councils embrace social media

Councils embrace social media | Media stories | Scoop.it
A BDO survey of social media in local government shows increased interest, but Kate Denham says the challenge is now making a case for its benefits (RT @SocialMediaLond: Councils embrace social media http://t.co/cP24mY6Q4F)...
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#NHSEngage – why I use social media

#NHSEngage – why I use social media | Media stories | Scoop.it
Why use social media, by an NHS hospitals CEO (.@LeggeAngie: NHSEngage – why I use social media http://t.co/5QP26ljlly via @drmarknewbold #NHSEngage #nhssm #hcsm"
Another one?
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Facebook, Pinterest, Twitter Account for Most Social Media Referral Traffic; StumbleUpon and Reddit Dip

Facebook, Pinterest, Twitter Account for Most Social Media Referral Traffic; StumbleUpon and Reddit Dip | Media stories | Scoop.it
A report from Shareaholic finds that Facebook, Pinterest and Twitter are the "Big Three" of social media referral traffic. (social media traffic!
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Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog | ProBlogger

Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog | ProBlogger | Media stories | Scoop.it

Excerpted from the article intro on ProBlogger:
"Maybe you post regularly, but your posts aren’t getting many comments or shares. It feels like no-one’s reading.
What you need is pillar content.
Before you write any pillar post, think hard about what you want to accomplish with it. Don’t just write a post for the sake of it.
By having a clear aim in mind before you start writing, you can tailor your post toward it.

***Crafting Your Title
Although many bloggers write their title after writing their post, it’s a good idea to come up with a “nearly-there” title before starting on your post.
Your title should:
- Be clear;
- Be specific;
- Create interest;
- Avoid excessive hype.

***Structuring the Main Body of Your Post
If your posts are poorly structured, they’ll not only be hard to write, they’ll be hard to read.
One of the best ways to structure your post, whether or not it’s a list, is to use subheadings...

The article is very long and detailed: here are only main sections below:
***Three Fool-Proof Post Formulas:
- Idea #1: An A-Z Guide
- Idea #2: A “Why and How” Post
- Idea #3: Top Experts Answer...

***How Long Should Your Post Be?
***Writing Your First Draft
***Great Beginnings...
***...And Great Endings
***Editing Your Post
***Formatting Your Post
***Adding Images

***Getting and Using Feedback
After You Hit Publish...
- Promoting Your Pillar Post;
- Answering Comments; ..."

Read full interesting article here:
http://www.problogger.net/archives/2013/08/27/heavyweight-help-ultimate-guide-to-creating-amazing-content-that-draws-readers-into-your-blog/

 


Via Giuseppe Mauriello
debbieleven's insight:

Some very good tips that are worth a read.

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More Brands Paying to Distribute Earned Media Mentions - PRNewser

More Brands Paying to Distribute Earned Media Mentions - PRNewser | Media stories | Scoop.it

Here’s another story about how PR and marketing should be best friends: more brands are spending money to bring attention to unpaid media mentions.Edelman’s Steve Rubel tells Digiday that more and more marketers are working to “making sure the press coverage you’ve already earned works harder” by pairing with networks like Twitter or “you might also like” content recommendation services like Outbrain to push more traffic toward those media mentions earned by sheer luck, quality products or…hard-working, press-savvy PR teams. (You knew we’d get there.)The advantage to this approach, of course, is that earned media will always be more valuable than paid. But the ROI is a more difficult to measure for retailers, who have trouble drawing a line between clicks on third-party posts and subsequent sales....


Via Jeff Domansky
debbieleven's insight:

A shift in marketing and PR working together. Makes so much sense to get your PR working harder by leveraging social media for coverage already achieved.

more...
Jeff Domansky's curator insight, August 28, 2013 1:49 PM

Smart and easy to add value as Steve Rubel suggests.

Jeff Domansky's comment, August 28, 2013 1:52 PM
Agree Debbie and surprising how mant forget to go the extra step.
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Manchester United launch official Twitter and Sina Weibo pages - Official Manchester United Website

Manchester United launch official Twitter and Sina Weibo pages - Official Manchester United Website | Media stories | Scoop.it
Manchester United has today launched its official Twitter (@ManUtd) and Sina Weibo (www.weibo.com/manchesterunited)pages.
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12 Powerful Strategies to Increase Sales That You Need to Know

12 Powerful Strategies to Increase Sales That You Need to Know | Media stories | Scoop.it

Via Daniel Watson
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Suchitra Mishra's curator insight, July 3, 2013 3:05 AM

A great compilation of links and insights for boosting online sales

Benoit F. MASSE's curator insight, July 8, 2013 4:24 AM

Un bon reccueil de techniques et stratégies à connaitre pour augmenter ses ventes. Certaines sont à creuser, voire implémenter dans votre entreprise.

Stein Elling Wirum's curator insight, May 26, 2014 2:00 AM

What are the best strategies to increase sales? Find out more about 12 powerful strategies to increase sales that you need to know.

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7 Reasons Social Media Is Bad for Marketing

7 Reasons Social Media Is Bad for Marketing | Media stories | Scoop.it

While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline.Here are 7 Reasons Social Media Is Bad for Marketing...


Via Jeff Domansky
debbieleven's insight:

I'd add that people feel obliged to do social media without thinking about whether it will connect them with the audiecnes that matter, it's the trendy thing to do.  Also, it's not about the big numbers - fans, followers, but it's easy to get swept away with those.

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Jeff Domansky's curator insight, June 20, 2013 2:28 PM

I liked this counterpoint to content and social marketing.

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8 Questions To Help You Define Your Content Strategy - Business 2 Community

8 Questions To Help You Define Your Content Strategy - Business 2 Community | Media stories | Scoop.it

...The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there. So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon. Are you looking to define your content strategy? Before you start, it’s important to identify the questions you need to ask before you can really get started? In my latest presentation, I outline the questions you need to ask before you can define your content strategy. I have embedded the slides here and also will provide a high-level overview of the main points....


Via Jeff Domansky
debbieleven's insight:

Yes, good questions that will make you think.

 

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Jeff Domansky's curator insight, June 12, 2013 1:32 PM

I really liked these eight questions as a way to get you to look deeper inside your content plans and result in a much stronger content marketing strategy.

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5 Smartest Content Marketing Tips for Bloggers

5 Smartest Content Marketing Tips for Bloggers | Media stories | Scoop.it

Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content. But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 2013 3:02 PM

Content, content, content. And five tips for bloggers.

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Twitter and Traditional Media: Rivals or Lovers?

Twitter and Traditional Media: Rivals or Lovers? | Media stories | Scoop.it
Debate is growing over whether social networks such as Twitter will overtake beacons of journalism like The New York Times. (Twitter and Traditional Media: Rivals or Lovers?: Not long ago, the media looked at the web as if it was an aw...
debbieleven's insight:

A place and a role for both, I think.

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Social media for social care: a guide to online tools - The Guardian

The Guardian
Social media for social care: a guide to online tools
The Guardian
Digital technologies offer new ways of supporting those who use social services and their carers.
debbieleven's insight:

Greater awareness needed about the tools that are available.

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How to engage positively with customers through social media

How to engage positively with customers through social media | Media stories | Scoop.it
The chance to have a conversation is great, but it's important to deal with criticism in a way that won't damage your business, writes Steven Van Belleghem (How to engage positively with customers through social media
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Need More Website Traffic? Use Blog Posts, Not ...

Need More Website Traffic? Use Blog Posts, Not ... | Media stories | Scoop.it
If you a small business looking to generate more traffic to your website, pay attention Many small businesses are using social media and content marketing to (Need More Website Traffic?
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