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The LinkedIn Volunteer Marketplace: Connecting Professionals to Nonprofit Volunteer Opportunities

The LinkedIn Volunteer Marketplace: Connecting Professionals to Nonprofit Volunteer Opportunities | Media Sociaux BtoB - Social Selling | Scoop.it

The challenge is that nonprofits and professionals don’t know how to easily find each other.LinkedIn Volunteer Marketplace aims to solve that problem.


Via Julia Campbell, Noland Hoshino, Marine Lucas
Valérie March's insight:

Looking for more meaning...

 

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Media Sociaux BtoB - Social Selling
L'usage des médias sociaux dans l'univers BtoB
Curated by Valérie March
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The Future Of Selling: It's Social

The Future Of Selling: It's Social | Media Sociaux BtoB - Social Selling | Scoop.it
Companies aren't adapting quickly enough.
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Infographie - Médias Sociaux BtoB

Valérie March's insight:

compilation de données - des surprises, Twitter en tête en terme de génération de leads semble être en opposition avec d'autres études montrant LinkedIn en tête (aux US)

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20 Stunning Inbound Marketing Statistics

20 Stunning Inbound Marketing Statistics | Media Sociaux BtoB - Social Selling | Scoop.it
Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. “Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the pe…
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» LinkedIn Search Ranking: How You Can Get to the Top of the List

» LinkedIn Search Ranking: How You Can Get to the Top of the List | Media Sociaux BtoB - Social Selling | Scoop.it
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Our Content Marketing Failures – An Embarrassing Introspective - B2B Content Engine, Inc.

Our Content Marketing Failures – An Embarrassing Introspective - B2B Content Engine, Inc. | Media Sociaux BtoB - Social Selling | Scoop.it
The title of this article is not mere click-bait. We’ve stunk at content marketing. It’s the truth.
Valérie March's insight:

Importance de la valeur d'utilité en BtoB

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LinkedIn franchit le cap des 8 millions d'utilisateurs en France

LinkedIn franchit le cap des 8 millions d'utilisateurs en France | Media Sociaux BtoB - Social Selling | Scoop.it
INFO LE FIGARO - Le réseau social professionnel, qui a passé la barre des 300 millions de membres dans le monde il y a peu, vient de franchir un nouveau cap en France.
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Social Selling - Infographie basée sur des chiffres de 2012 aux US

Selling Through Social Media to Close More Leads

Tweet













Share this Infographic with friends on Twitter: http://clicktotweet.com/qEb01



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7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve | Media Sociaux BtoB - Social Selling | Scoop.it
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.
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The content #B2B marketing matrix

The content #B2B marketing matrix | Media Sociaux BtoB - Social Selling | Scoop.it
http://www.abmassociation.com/

Via Getplus
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Getplus's curator insight, May 11, 5:08 AM

Créer du contenu est un excellent moyen d'accroître la notorieté de sa marque en #B2B et généré des leads. Ci joint quelques tactiques à utiliser pour EDUQUER puis CONVAINCRE vos prospects :
 

  • articles, press release, 
  • infographies, guide, white papers
  • webinars, évenements
  • Demos, brochures produits
  • checkliste, roi calculators
  • Etudes de cas, témoignages clients
  • Prix


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10 Social Selling Best Practices For Sales Teams

10 Social Selling Best Practices For Sales Teams | Media Sociaux BtoB - Social Selling | Scoop.it
Whether you're a solopreneur or running a large sales team, these 10 social selling best practices will help you leverage relationships to get sales online.
Valérie March's insight:

Attention au chiffre du point 4 (vérifier source - d'autres sources donnent ce chiffre à 59% - ce qui est déjà haut)

 

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Social Media for B2B Marketing - Inane or Invaluable? Hofstede & Culture

Social Media for B2B Marketing - Inane or Invaluable? Hofstede & Culture | Media Sociaux BtoB - Social Selling | Scoop.it
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80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

80% Of Social Media B2B Leads Come From LinkedIn (Infographic) | Media Sociaux BtoB - Social Selling | Scoop.it
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80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

80% Of Social Media B2B Leads Come From LinkedIn (Infographic) | Media Sociaux BtoB - Social Selling | Scoop.it
Valérie March's insight:

Sous exploitation des pages

Résultats surprenants pour les groupes (attention chiffres générés par Oktopost or l'un des avantages de leur solution est de pouvoir publier une même information sur plusieurs groupes à la fois)

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Interesting Infographics: Craft A Social Selling Routine In 30 Minutes

Interesting Infographics: Craft A Social Selling Routine In 30 Minutes | Media Sociaux BtoB - Social Selling | Scoop.it
How To Build A Routine For Social Selling In 30 Minutes
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80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

80% Of Social Media B2B Leads Come From LinkedIn (Infographic) | Media Sociaux BtoB - Social Selling | Scoop.it
Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn. Oktopost is a social media marketing platf…
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80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

80% Of Social Media B2B Leads Come From LinkedIn (Infographic) | Media Sociaux BtoB - Social Selling | Scoop.it
Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn. Oktopost is a social media marketing platf…
Valérie March's insight:

Attention en regardant les chiffres : importance forte donnée aux publications dans les groupes comme source de leads - mais les chiffres viennent d'Oktopost qui est une solution de management de sa présence sur LinkedIn (entre autres choses : Oktopost facilite la publication d'une même information dans plusieurs groupes)

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Pages LinkedIn dont les publications sont les plus influentes - Avril 2014

Valérie March's insight:

Ranking basé sur l'outil LinkedIn "Content Marketing Score"

Aux US : Forbes, Microsoft, Inc (intéressant de voir la place des médias et des entreprises tech dans le classement)

En France : Cap Gemini, L'Oréal, LVMH...usage marque employeur de la plateforme ?

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17 Examples of B2B Online Communities - how the big hitters go about it

17 Examples of B2B Online Communities - how the big hitters go about it | Media Sociaux BtoB - Social Selling | Scoop.it
Learn how industry leaders as well as newcomers engage their audiences online successfully through examples of B2B online communities.
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What Does the Fox Say? B2B Companies Need Visual Style

What Does the Fox Say? B2B Companies Need Visual Style | Media Sociaux BtoB - Social Selling | Scoop.it
As storytelling becomes more and more part of marketing, another trend has come into focus: Brands are becoming more visual. In the business-to-business space, this means companies are loosening up a bit, producing content with a greater emphasis on style and design and with a more compelling visual style and storyline.
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Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY] - AllTwitter

Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY] - AllTwitter | Media Sociaux BtoB - Social Selling | Scoop.it
Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY]
Valérie March's insight:

2014 survey

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The Ultimate Cheat Sheet for Mastering LinkedIn

The Ultimate Cheat Sheet for Mastering LinkedIn | Media Sociaux BtoB - Social Selling | Scoop.it
Learn how to use LinkedIn for personal networking and marketing with this ultimate cheat sheet of tips.
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#B2B Emails campaigns drives more trafic than social

#B2B Emails campaigns drives more trafic than social | Media Sociaux BtoB - Social Selling | Scoop.it
http://www.eloqua.com/

Via Getplus
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Getplus's curator insight, April 23, 5:38 AM

Les campagnes marketing via emailing générent plus de trafic que les Medias Sociaux (dixit Eloqua, vendeur d'une solution d'Emailing). 

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The 2014 CMO's Guide To The Social Landscape

The 2014 CMO's Guide To The Social Landscape | Media Sociaux BtoB - Social Selling | Scoop.it
Valérie March's insight:

LinkedIn et Slideshare parmi les 8 médias sociaux majeures aux US (usage marketing/comm) 

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Reconciling the B2B impression that inbound marketing is for B2C

Reconciling the B2B impression that inbound marketing is for B2C | Media Sociaux BtoB - Social Selling | Scoop.it
B2B marketing requires a shift of perspective. Now B2B inbound marketing is closer to traditional B2C marketing than many business owners realize.
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LinkedIn : comment augmenter l’engagement et trouver de nouveaux clients

LinkedIn : comment augmenter l’engagement et trouver de nouveaux clients | Media Sociaux BtoB - Social Selling | Scoop.it
La société Quicksprout propose une infographie regroupant diverses statistiques sur l'utilisation de LinkedIn par ses membres et…
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