media richness
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Scooped by Sue Subramaniyan
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Changing Channels: A Theory-Based Guide to Selecting Traditional, New, and Social Media in Strategic Social Marketing

Many health promotion campaigns are designed to communicate complex, potentially ambiguous messages. The strategic communication stages of formative research, strategy, tactics, and evaluation provide campaign guidance for communicating messages, but less direction is available for the specific tactics of channel selection and message delivery. The research question explored here is what channel characteristics should campaign designers consider and assess when selecting the most effective channels for disseminating their messages. A review of extant literature of channel selection theory informed the application of media richness theory and the concept of medium control. Synthesizing this theory and concept provides a typology of channels from which to select channels for communicators as they negotiate the media landscape. Often with limited resources and budgets, health communicators must make critical choices about what channels to use in disseminating their messages. While new and social media offer exciting opportunities, communicators must consider the media's ability to transmit potentially ambiguous messages. [PUBLICATION ABSTRACT]

 

Source: http://smq.sagepub.com/content/18/3/175.short

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Rescooped by Sue Subramaniyan from Social Media, SEO, Mobile, Digital Marketing
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Using social media monitoring to identify the influencers relevant to you

Using social media monitoring to identify the influencers relevant to you | media richness | Scoop.it
The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users.

Via Kamal Bennani
Sue Subramaniyan's insight:

embedded article (link) interesting

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Rescooped by Sue Subramaniyan from Student Engagement in Online Courses
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How to Enhance Online Student Engagement and Satisfaction

How to Enhance Online Student Engagement and Satisfaction | media richness | Scoop.it

Most online courses rely heavily on text-based communication, but given the vast array of audio and video tools now available to instructors and students alike, it’s never been easier to enhance the media richness of the online classroom...


Via JohnThompson
Sue Subramaniyan's insight:

further enhance and repurpose

 

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Scooped by Sue Subramaniyan
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Extending Media Richness Theory to explain Social Media Adoption by Microbusinesses

This paper extends the use of the Media Richness Theory (MRT) to explain social media adoption by microbusinesses. A canonical action research method is used...
Sue Subramaniyan's insight:

bang on... speak about media richness and its many uses

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Rescooped by Sue Subramaniyan from The Smart Teacher's Guide to Blended and Online Teaching
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Blended and Online Learning in Large Lecture Courses

Blended and Online Learning in Large Lecture Courses | media richness | Scoop.it

We’ve identified four variables – Interactivity, Media Richness, Assessment and Feedback, and Managing Expectations – that are key to the quality of online and blended learning.


Via Jennifer Light
Sue Subramaniyan's insight:

online learning parellels with ct

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Jennifer Light's curator insight, May 17, 2013 1:21 PM

This is a model for online pedagogy in large lecture courses.