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Marketing and PR for Small Business: What to do with that press release

What is the best way to build a media list and issue a press release? Here are a few tips.

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Media Relations
How to collaborate with media to effectively get one's message out.
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Press Release Writing Tips: Focus Your Corporate Expansion News on Impact

Press Release Writing Tips: Focus Your Corporate Expansion News on Impact | Media Relations | Scoop.it
Corporate expansion often comes with its share of growing pains, but it can also be a great opportunity. Learn how to showcase the impact your growth will have with these writing tips for corporate expansion press releases.
Kathryn Lima's insight:

Highlight the ways your customers and communities will benefit.

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12 Days of Content: A Holiday Guide for Content Marketers

12 Days of Content: A Holiday Guide for Content Marketers | Media Relations | Scoop.it
If you’ve turned on a news broadcast, opened up your tablet or paged through a magazine lately, you’ve...
Kathryn Lima's insight:

Whether for-profit or not-for-profit, these ideas can help position you for success.

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PR Pros’ Essentials for an Effective Press Release Calendar

PR Pros’ Essentials for an Effective Press Release Calendar | Media Relations | Scoop.it
As with other PR and marketing activities, an editorial calendar for press releases can – in theory –...
Kathryn Lima's insight:

Such good advice! Plan it, schedule it, and you're more likely to do it! 

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The Secret Weapon of Content Marketing is Public Relations

The Secret Weapon of Content Marketing is Public Relations | Media Relations | Scoop.it
If a brilliant infographic is created and never shared, does it really exist?

The world is likely filled with...
Kathryn Lima's insight:

Share widely and often.

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The Ultimate Press Release Guide for Promoting Your Content Marketing

The Ultimate Press Release Guide for Promoting Your Content Marketing | Media Relations | Scoop.it
Having managed a number of blogs over the years (most recently, this one), I know how tempting it is to search for...
Kathryn Lima's insight:

PR 101 in six easy steps.

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Why Your Press Release Strategy Shouldn’t Be One and Done

Why Your Press Release Strategy Shouldn’t Be One and Done | Media Relations | Scoop.it
Think back to the last time you considered purchasing something.  If you’re like the majority of buyers, you...
Kathryn Lima's insight:

Great advice and a well-timed reminder to many who may have forgotten this.

 

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77 Types of Content to Feed Your Audience

77 Types of Content to Feed Your Audience | Media Relations | Scoop.it
By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.
Kathryn Lima's insight:

More than one way to skin a cat? "By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites."

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Investor: I'll only invest in startups with female founders

Investor: I'll only invest in startups with female founders | Media Relations | Scoop.it
Angel investor Jonathan Sposato is one of several pledging to support more women in tech.
Kathryn Lima's insight:

Smart man!

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Inside Square's Winning PR Strategy

Inside Square's Winning PR Strategy | Media Relations | Scoop.it
By doing their homework and making friends with the press, Square turned their small business into a catalyst for other entrepreneurs.
Kathryn Lima's insight:

As with so many things, "You have to do your research—first on the media outlet, and then specific journalists."

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Walking the Line Between Pitching & Storytelling

Walking the Line Between Pitching & Storytelling | Media Relations | Scoop.it
Press releases have evolved in content, utility, and format. The audience these messages reach has also changed...
Kathryn Lima's insight:

Good advice for news distribution in a new era. 

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Stand Out in the Inbox: 10 Do's and Don’ts for Better Media-Facing Emails

Stand Out in the Inbox: 10 Do's and Don’ts for Better Media-Facing Emails | Media Relations | Scoop.it
Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter?
Kathryn Lima's insight:

If you want your news read, and used, your subject line is crucial.

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The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki

The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki | Media Relations | Scoop.it
We talked to her about motherhood, forming Google in her garage, and how she almost got a PhD.
Kathryn Lima's insight:

An innovator, a mom, a leader, a woman. Wow!

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The Long Click - An Important Measure for Communciators

The Long Click - An Important Measure for Communciators | Media Relations | Scoop.it
An indicator of content quality, the "long click" reveals whether or not audiences are truly engaging with your content.  Digital communications are incredibly measurable.  Marketers know which web...
Kathryn Lima's insight:

More marketing than media relations, but still good PR.

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3 Media Relations Reminders for Last-Minute Holiday Pitches

3 Media Relations Reminders for Last-Minute Holiday Pitches | Media Relations | Scoop.it
Just like Santa and snowmen, procrastination is one of the biggest constants of the holiday season. The good news is there’s still time for pitching the media on your brand’s last-minute holiday story. Here are three tips to help.
Kathryn Lima's insight:

Tell your story!

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The Worst Marketing Advice I've Ever Heard

The Worst Marketing Advice I've Ever Heard | Media Relations | Scoop.it
There is a lot of bad marketing advice out there. Here's a list of what to ignore, along with what to do instead.
Kathryn Lima's insight:

Marketing is more than simply promotion, and even promotion strategies need to evolve with the times.

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Targeting Niche Audiences with Timely Content

Targeting Niche Audiences with Timely Content | Media Relations | Scoop.it
Think back to the last piece of content your brand created. In planning out your strategy for that content, you...
Kathryn Lima's insight:

Timing is important to reach desired audiences. 

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6 Tips for Writing Well on Social Media | Grammarly Blog

6 Tips for Writing Well on Social Media | Grammarly Blog | Media Relations | Scoop.it
There are 1 million links shared, 2 million friends requested, and 3 million messages sent on Facebook every 20 minutes. Twitter users send 9,100 tweets every second. More than 60 percent of all Americans have at least one social media profile — and many use this profile
Kathryn Lima's insight:

On social media it is not only what you say, but how you say it. Great advice and ideas.

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For small businesses, a viral hit can change everything

For small businesses, a viral hit can change everything | Media Relations | Scoop.it
Fifteen minutes of Internet fame can create long-term riches for a small business.
Kathryn Lima's insight:

Good publicity is not all about press releases. 

 

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Press Release Writing Tips: Out with the Old, In with the News

Press Release Writing Tips: Out with the Old, In with the News | Media Relations | Scoop.it
The press releases of 2015 look very different compared to the announcements PR Newswire first distributed in 1954....
Kathryn Lima's insight:

Changing with the times...

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How to Harness the Power of Quotes in Your Press Release

How to Harness the Power of Quotes in Your Press Release | Media Relations | Scoop.it
Quotations can be a powerful tool for press release writers.

Quoting your brand’s thought leaders in a press...
Kathryn Lima's insight:

I always like to use a quote in the second paragraph to give life to the who, what, when, where, why of the lead. 

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5 Tips For Managing Your Press Release Workflow

5 Tips For Managing Your Press Release Workflow | Media Relations | Scoop.it
Everyone has heard some variation on the quote comparing the process of making laws to that of making sausages....
Kathryn Lima's insight:

Sending a press release with input from multiple stateholders can be challenging. Here are a few pointers.

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Infographic: How to write a better pitch

Infographic: How to write a better pitch | Media Relations | Scoop.it
The best pitches are short, informative and personal. Here are some tips to ensure yours earn you some press.
Kathryn Lima's insight:

Sometimes you have to sell your story idea.

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How To Spice Up Your PR When Your Business Isn't Sexy

How To Spice Up Your PR When Your Business Isn't Sexy | Media Relations | Scoop.it
Your startup may not have the same fanfare factor as other, more flashy companies. But you can still get some love by honestly answering these four...
Kathryn Lima's insight:

When choosing media for a target audience, it's quality not quantity.

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9 Tips for Writing an Effective Online Headline

9 Tips for Writing an Effective Online Headline | Media Relations | Scoop.it
You spent hours laboring over a blog post.  You did your research and fussed over sentences until they were just right. The only thing standing between you and your next task is a headline. You tak...
Kathryn Lima's insight:

Good headlines improve readership by reporters as well as blog recipients. 

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Content We Love: Some Advice on Advisories

Content We Love: Some Advice on Advisories | Media Relations | Scoop.it
From time to time I send my clients examples of content advisories I’ve stumbled upon that are of exceptional quality and built to drive results. The "advisory" of which I speak is merely a release...
Kathryn Lima's insight:

Increase readership for your advisories and/or releases with these excellent points.

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