Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.
Gaston Gazette Column: PR terms explained Gaston Gazette However, in applying public relations and other elements of communications to your own business at a cost-effective level, a basic understanding of the field is merely necessary.
Kathryn Lima's insight:
Here it is - Public Relations 101. Worth a read even for the experienced PR practitioner.
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