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Media Relations Goes Social
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The Rise Of The Online Rebuttal — And How It's Making Waves In Print

The Rise Of The Online Rebuttal — And How It's Making Waves In Print | Media Relations Goes Social | Scoop.it
Actor George Clooney published an online response to allegations made about his upcoming marriage by The Daily Mail, convincing the British tabloid to take its story down. It was just the latest successful example of an evolving phenomenon: the online rebuttal.
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Communicating during a crisis - Muck Rack

Communicating during a crisis - Muck Rack | Media Relations Goes Social | Scoop.it
Let’s face it, most of us want to have our tranquil morning coffee and go about our day as if we’re on a beach in Bali. But we live in the real world, and no matter how much we keep our media strategy under control, there’s bound to be some ...
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The Worst Webcam Background I've Ever Seen | Mr. Media Training

The Worst Webcam Background I've Ever Seen | Mr. Media Training | Media Relations Goes Social | Scoop.it
A former American ambassador appeared on the BBC recently to discuss the situation in Ukraine. But the messy background may have undercut his credibility.
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Appearance Tips

Insight News: University of Memphis Department of Journalism
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6 Crisis Management Examples You Need to See | Help Scout

6 Crisis Management Examples You Need to See | Help Scout | Media Relations Goes Social | Scoop.it
How a company manages a tough crisis often gives customers a far more honest look at how they are run than any meticulously crafted press
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Mr. Media Training - Part 3

Mr. Media Training - Part 3 | Media Relations Goes Social | Scoop.it
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25 Of The Most Engaged Brands On Twitter

25 Of The Most Engaged Brands On Twitter | Media Relations Goes Social | Scoop.it
Social media startup Nestivity released a list of the top 25 most engaged brands on Twitter Thursday.
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The One Small Adjustment That Changed Everything | Mr. Media Training

The One Small Adjustment That Changed Everything | Mr. Media Training | Media Relations Goes Social | Scoop.it
I recently media trained a well-regarded executive. Off camera, this client was funny, warm, and engaging. But her first on-camera interview was terrible.
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How PR pros can build an email pitch template that actually works - Muck Rack

How PR pros can build an email pitch template that actually works - Muck Rack | Media Relations Goes Social | Scoop.it
It’s ironic that we now have the capability to mass-produce one letter and deliver it to millions of people and yet at the same time we crave things that are customized and personalized.
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Press Release Examples – How To Write It In 10 Steps - Express Writers

Press Release Examples – How To Write It In 10 Steps - Express Writers | Media Relations Goes Social | Scoop.it
Press release examples are not easily found. That is why the standard format presented here should help you greatly. Remember to always keep it simple.
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4 Things Your Brand Can Learn From The Best Business Blogs

4 Things Your Brand Can Learn From The Best Business Blogs | Media Relations Goes Social | Scoop.it
Want to blog for your company, but not sure your product or service is exciting enough to share? Think again. No matter what you’re promoting, here are four easy ways to create a blog that your audience will love.
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Swiss business jumps on social media wave

Swiss business jumps on social media wave | Media Relations Goes Social | Scoop.it
Social-media for business is growing in popularity in Switzerland as firms race to get up their staff up to speed with tools like facebook, LinkedIn and Twitter.
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New_Rules_of_PR.pdf

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A 25-Question Twitter Quiz to Predict Retweets

A 25-Question Twitter Quiz to Predict Retweets | Media Relations Goes Social | Scoop.it
Big data has incredible power. It also has limitations not everyone understands. (Try our Twitter quiz and see.)
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Why You Should Engage With Your Critics | Mr. Media Training

Why You Should Engage With Your Critics | Mr. Media Training | Media Relations Goes Social | Scoop.it
When one major athlete confronted people who were booing him, their reaction was priceless. And it teaches you a good lesson about why you should engage with your critics.
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Lessons From Big Brands: How 7 Brands Benefit From Content Marketing

Lessons From Big Brands: How 7 Brands Benefit From Content Marketing | Media Relations Goes Social | Scoop.it
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hyp
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How The Red Cross defused a potential Social Media crisis situation | MackCollier.com - Social Media Training and Consulting

How The Red Cross defused a potential Social Media crisis situation | MackCollier.com - Social Media Training and Consulting | Media Relations Goes Social | Scoop.it
Coming off the heels of Kenneth Cole's recent PR blunder on Twitter, the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago.
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9 PR Fiascos That Were Handled Brilliantly By Management

9 PR Fiascos That Were Handled Brilliantly By Management | Media Relations Goes Social | Scoop.it
They bounced back stronger than ever.
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Seven Steps To Better Executive Media Training | Mr. Media Training

Seven Steps To Better Executive Media Training | Mr. Media Training | Media Relations Goes Social | Scoop.it
In this post, I’ll discuss seven key lessons I’ve learned from training top executives for more than a decade.
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How To Greet Tough Questions Without Defensiveness | Mr. Media Training

How To Greet Tough Questions Without Defensiveness | Mr. Media Training | Media Relations Goes Social | Scoop.it
If you're defensive when answering a question, the audience will wonder what your defensive reaction means. So what should you do if you feel defensive?
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Create a solid communications strategy with these four tips - Muck Rack

Create a solid communications strategy with these four tips - Muck Rack | Media Relations Goes Social | Scoop.it
A bridge is only as beneficial as the traffic flow that it can produce. What good is a one-way bridge if there is no way back? You’ll end up with a lot of angry travelers barking at the gate. The same goes for your communication strategy. I know this article ...
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How Many Times Should You Repeat Your Messages? | Mr. Media Training

How Many Times Should You Repeat Your Messages? | Mr. Media Training | Media Relations Goes Social | Scoop.it
Spokespersons who change their messages from interview to interview prevent their audiences from understanding, remembering, and acting upon their messages.
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Top 10 Business Blogs and Why They Are Successful

Top 10 Business Blogs and Why They Are Successful | Media Relations Goes Social | Scoop.it
Use the techniques of these 10 top blogs to improve your business blog, attracted more readers and build a strong blog community.
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Queen of Content: 5 Ways to Create Great Content for Your Brand | The Daily Muse

Queen of Content: 5 Ways to Create Great Content for Your Brand | The Daily Muse | Media Relations Goes Social | Scoop.it
You've heard it before–content is king. And we've got a few great tips to help you create content that'll keep your audience coming back for more.
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How a Newsroom Works

Lurene Kelley's insight:

Cool PDF with simple explanations of how news generally works.  

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