“How to collaborate with media to effectively get one's message out.”
Curated by
Kathryn Lima
The latest buzzword coming to the communications forefront is “agile marketing.” Derived from the agile approach to software development bearing the same moniker, agile marketing changes up... 
You may have heard other businesses talk about 'getting good PR' for a product launch or business initiative, but what do they mean by that – and how do you get PR anyway? In the first of a series of articles on public ... 
New York Times (blog)Marketing Plan: Solve a Problem, Then Spread the WordNew York Times (blog)As I wrote, though, in my article — part of the special energy section in The Times on Wednesday — environmentally conscious marketers have only recently... I was recently a panelist on a Bulldog Reporter webinar, “Seven Proven Techniques for Getting Journalists to Call You to Generate Massive Coverage.” While I don’t consider myself an expert on... 
Here’s a taste: Great pitch idea./Comes to me while in shower./Jumps out to write down. Read seven more from the author, and add your own. 
Nowadays, most brands need to create compelling content to fuel social media and content marketing campaigns. Multimedia assets generate more audience engagement, and video is the most compelling... 
Rumors are rife in the search world of yet another big shake up of Google’s search algorithms, but whatever happens, one principle remains constant: great content written with a specific audi... 
Does your business have a plan for bringing on social media marketers? Even if that person is only you, these are valuable ideas. 
My sister-in-law maintains a list on her smartphone of companies she vows never to patronize again. 
Use these quick and easy rules to make sure your customers keep coming back for more. 
Public relations and communications pros are tasked at the highest level with keeping their brands visible, building mindshare and engaging their customers and prospects. But more and more these da... 
Accounting is one of the most frustrating aspects of small business. Here are 17 ways accountants can get small business PR coverage, especially in tax season. |
Social contests are popular, and can be highly effective, if done correctly and under the right circumstances. Here are tips on how to do that. 
Circumlocution is the use of many words when one or two will do. It’s a scourge of corporate writing. Here’s how to avoid it. 
13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option? I believe the answer is no, in this day and age as a business you can't ... 
What would news be like in a digital world without the legacy of newspapers or broadcast TV news shows? 
Perfect your e-mail pitch to maximize media coverage. 
Social media marketing, or social marketing, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. 
Last December I wrote of the need for more brand ambassadors. 
The crown jewel of Facebook’s first fMC conference, Brand Timelines, is being touted as “the richest, most customizable marketing canvas ever created.” Judging by the hype that’s flooded the Internet since their unveiling, marketers agree: This is... #PR tip of the day: Public relations extends well beyond media relations... 
Dealing with crises is the cornerstone of public relations. However, in many cases, problems are caused by underlying business issues, which are invariably the result of fundamental business de... TOMA - Top of Mind Awareness - still matters. |
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