Media Relations
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Media Relations
How to collaborate with media to effectively get one's message out.
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6 Proven Techniques for Press Release Formatting

6 Proven Techniques for Press Release Formatting | Media Relations | Scoop.it

Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.


Kathryn Lima's insight:
Format counts! And the "boilerplate" at the end of a release is almost as important as the release content.
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6 Tips for Writing Press Releases People Care About

6 Tips for Writing Press Releases People Care About | Media Relations | Scoop.it
From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are questions that PR and marketing pros need to answer when writing and editing press releases. Here are 6 tips to help.
Kathryn Lima's insight:
A well-written press release is a great way to get your message out to the right audiences.
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Press Release Writing Tips: Focus Your Corporate Expansion News on Impact

Press Release Writing Tips: Focus Your Corporate Expansion News on Impact | Media Relations | Scoop.it
Corporate expansion often comes with its share of growing pains, but it can also be a great opportunity. Learn how to showcase the impact your growth will have with these writing tips for corporate expansion press releases.
Kathryn Lima's insight:

Highlight the ways your customers and communities will benefit.

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12 Days of Content: A Holiday Guide for Content Marketers

12 Days of Content: A Holiday Guide for Content Marketers | Media Relations | Scoop.it
If you’ve turned on a news broadcast, opened up your tablet or paged through a magazine lately, you’ve...
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Whether for-profit or not-for-profit, these ideas can help position you for success.

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PR Pros’ Essentials for an Effective Press Release Calendar

PR Pros’ Essentials for an Effective Press Release Calendar | Media Relations | Scoop.it
As with other PR and marketing activities, an editorial calendar for press releases can – in theory –...
Kathryn Lima's insight:

Such good advice! Plan it, schedule it, and you're more likely to do it! 

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The Secret Weapon of Content Marketing is Public Relations

The Secret Weapon of Content Marketing is Public Relations | Media Relations | Scoop.it
If a brilliant infographic is created and never shared, does it really exist?

The world is likely filled with...
Kathryn Lima's insight:

Share widely and often.

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The Ultimate Press Release Guide for Promoting Your Content Marketing

The Ultimate Press Release Guide for Promoting Your Content Marketing | Media Relations | Scoop.it
Having managed a number of blogs over the years (most recently, this one), I know how tempting it is to search for...
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PR 101 in six easy steps.

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Why Your Press Release Strategy Shouldn’t Be One and Done

Why Your Press Release Strategy Shouldn’t Be One and Done | Media Relations | Scoop.it
Think back to the last time you considered purchasing something.  If you’re like the majority of buyers, you...
Kathryn Lima's insight:

Great advice and a well-timed reminder to many who may have forgotten this.

 

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77 Types of Content to Feed Your Audience

77 Types of Content to Feed Your Audience | Media Relations | Scoop.it
By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.
Kathryn Lima's insight:

More than one way to skin a cat? "By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites."

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Investor: I'll only invest in startups with female founders

Investor: I'll only invest in startups with female founders | Media Relations | Scoop.it
Angel investor Jonathan Sposato is one of several pledging to support more women in tech.
Kathryn Lima's insight:

Smart man!

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Inside Square's Winning PR Strategy

Inside Square's Winning PR Strategy | Media Relations | Scoop.it
By doing their homework and making friends with the press, Square turned their small business into a catalyst for other entrepreneurs.
Kathryn Lima's insight:

As with so many things, "You have to do your research—first on the media outlet, and then specific journalists."

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Walking the Line Between Pitching & Storytelling

Walking the Line Between Pitching & Storytelling | Media Relations | Scoop.it
Press releases have evolved in content, utility, and format. The audience these messages reach has also changed...
Kathryn Lima's insight:

Good advice for news distribution in a new era. 

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Stand Out in the Inbox: 10 Do's and Don’ts for Better Media-Facing Emails

Stand Out in the Inbox: 10 Do's and Don’ts for Better Media-Facing Emails | Media Relations | Scoop.it
Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter?
Kathryn Lima's insight:

If you want your news read, and used, your subject line is crucial.

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Press Release Tips from A to Z [Infographic]

Press Release Tips from A to Z [Infographic] | Media Relations | Scoop.it
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
Kathryn Lima's insight:
Excellent insights here.
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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works | Media Relations | Scoop.it
Staying ahead of the marketing curve is more important than ever for small business owners. But when you’re doing it with limited budgets, staff and resources, it’s a daunting task. Here are 4 budget-friendly tips to broaden your reach.
Kathryn Lima's insight:
Never put all your marketing eggs in a single basket. Here are four options
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3 Media Relations Reminders for Last-Minute Holiday Pitches

3 Media Relations Reminders for Last-Minute Holiday Pitches | Media Relations | Scoop.it
Just like Santa and snowmen, procrastination is one of the biggest constants of the holiday season. The good news is there’s still time for pitching the media on your brand’s last-minute holiday story. Here are three tips to help.
Kathryn Lima's insight:

Tell your story!

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The Worst Marketing Advice I've Ever Heard

The Worst Marketing Advice I've Ever Heard | Media Relations | Scoop.it
There is a lot of bad marketing advice out there. Here's a list of what to ignore, along with what to do instead.
Kathryn Lima's insight:

Marketing is more than simply promotion, and even promotion strategies need to evolve with the times.

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Targeting Niche Audiences with Timely Content

Targeting Niche Audiences with Timely Content | Media Relations | Scoop.it
Think back to the last piece of content your brand created. In planning out your strategy for that content, you...
Kathryn Lima's insight:

Timing is important to reach desired audiences. 

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6 Tips for Writing Well on Social Media | Grammarly Blog

6 Tips for Writing Well on Social Media | Grammarly Blog | Media Relations | Scoop.it
There are 1 million links shared, 2 million friends requested, and 3 million messages sent on Facebook every 20 minutes. Twitter users send 9,100 tweets every second. More than 60 percent of all Americans have at least one social media profile — and many use this profile
Kathryn Lima's insight:

On social media it is not only what you say, but how you say it. Great advice and ideas.

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For small businesses, a viral hit can change everything

For small businesses, a viral hit can change everything | Media Relations | Scoop.it
Fifteen minutes of Internet fame can create long-term riches for a small business.
Kathryn Lima's insight:

Good publicity is not all about press releases. 

 

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Press Release Writing Tips: Out with the Old, In with the News

Press Release Writing Tips: Out with the Old, In with the News | Media Relations | Scoop.it
The press releases of 2015 look very different compared to the announcements PR Newswire first distributed in 1954....
Kathryn Lima's insight:

Changing with the times...

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How to Harness the Power of Quotes in Your Press Release

How to Harness the Power of Quotes in Your Press Release | Media Relations | Scoop.it
Quotations can be a powerful tool for press release writers.

Quoting your brand’s thought leaders in a press...
Kathryn Lima's insight:

I always like to use a quote in the second paragraph to give life to the who, what, when, where, why of the lead. 

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5 Tips For Managing Your Press Release Workflow

5 Tips For Managing Your Press Release Workflow | Media Relations | Scoop.it
Everyone has heard some variation on the quote comparing the process of making laws to that of making sausages....
Kathryn Lima's insight:

Sending a press release with input from multiple stateholders can be challenging. Here are a few pointers.

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Infographic: How to write a better pitch

Infographic: How to write a better pitch | Media Relations | Scoop.it
The best pitches are short, informative and personal. Here are some tips to ensure yours earn you some press.
Kathryn Lima's insight:

Sometimes you have to sell your story idea.

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How To Spice Up Your PR When Your Business Isn't Sexy

How To Spice Up Your PR When Your Business Isn't Sexy | Media Relations | Scoop.it
Your startup may not have the same fanfare factor as other, more flashy companies. But you can still get some love by honestly answering these four...
Kathryn Lima's insight:

When choosing media for a target audience, it's quality not quantity.

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