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Media Relations
How to collaborate with media to effectively get one's message out.
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Stand Out in the Inbox: 10 Do's and Don’ts for Better Media-Facing Emails

Stand Out in the Inbox: 10 Do's and Don’ts for Better Media-Facing Emails | Media Relations | Scoop.it
Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter?
Kathryn Lima's insight:

If you want your news read, and used, your subject line is crucial.

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The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki

The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki | Media Relations | Scoop.it
We talked to her about motherhood, forming Google in her garage, and how she almost got a PhD.
Kathryn Lima's insight:

An innovator, a mom, a leader, a woman. Wow!

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The Long Click - An Important Measure for Communciators

The Long Click - An Important Measure for Communciators | Media Relations | Scoop.it
An indicator of content quality, the "long click" reveals whether or not audiences are truly engaging with your content.  Digital communications are incredibly measurable.  Marketers know which web...
Kathryn Lima's insight:

More marketing than media relations, but still good PR.

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10 Words to Avoid in Your Press Releases

10 Words to Avoid in Your Press Releases | Media Relations | Scoop.it
Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.
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Column: PR terms explained - Gaston Gazette

Column: PR terms explained - Gaston Gazette | Media Relations | Scoop.it
Gaston Gazette
Column: PR terms explained
Gaston Gazette
However, in applying public relations and other elements of communications to your own business at a cost-effective level, a basic understanding of the field is merely necessary.
Kathryn Lima's insight:

Here it is - Public Relations 101. Worth a read even for the experienced PR practitioner. 

 

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PR Insider: How to Handle the Hometown Paper - Your Ally and Your Enemy

PR Insider: How to Handle the Hometown Paper - Your Ally and Your Enemy | Media Relations | Scoop.it
A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Kathryn Lima's insight:

Good tips on crisis management.

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5 Best Practices for a Visual Content Marketing Strategy

5 Best Practices for a Visual Content Marketing Strategy | Media Relations | Scoop.it
Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis. Due to this shift from text-based to image-based communications, it is p...
Kathryn Lima's insight:

Getting your message out requires creativity and more than just words.

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Content We Love: Amplifying Owned Content

Content We Love: Amplifying Owned Content | Media Relations | Scoop.it
Today’s buying journey is heavily dependent on discoverability, peer or influencer recommendations, and trust. Attempting to promote the content you’ve worked hard to create by relying solely on ow...
Kathryn Lima's insight:

Press release still most effective source of company generated news.

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26% of Press Releases Aren't Optimized for Seach or Social

26% of Press Releases Aren't Optimized for Seach or Social | Media Relations | Scoop.it
Despite the explosion of digital media and the importance of online readership and search engine visibility, more than a quarter of respondents to an informal poll by PR Newswire report they have n...
Kathryn Lima's insight:

It's a social media world and our PR communications need to catch up.

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5 Tips for Pulling Off a Newsjack with Everyday PR Tools

5 Tips for Pulling Off a Newsjack with Everyday PR Tools | Media Relations | Scoop.it
Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing ...
Kathryn Lima's insight:

Contribute to the conversation in a meaningful way and act fast.

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10 Surprising Twitter Statistics To Help You Reach More Followers

10 Surprising Twitter Statistics To Help You Reach More Followers | Media Relations | Scoop.it
Retweet or RT? To hashtag or not? How do you get the most engagement from your Twitter followers? Let's dive right in.
Kathryn Lima's insight:

When it comes to getting your word out, know your audience and the best way, time, and day to reach them.

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Driving Discovery of Your Organization’s Story

Driving Discovery of Your Organization’s Story | Media Relations | Scoop.it
Late last month, PR Newswire hosted a free webinar: Driving Discovery of Your Organization’s Story. The webinar was led by Sarah Skerik (@sarahskerik), vice president of content marketing at PR New...
Kathryn Lima's insight:

How to navigate the new media environment and get your story seen.

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Content We Love: Turning Owned Media into Earned

Content We Love: Turning Owned Media into Earned | Media Relations | Scoop.it
Preparing the weekly Content We Love post is an interesting exercise.  When it's my turn to do this feature, I cruise over to PR Newswire.com, and let my eyeballs wander over the headlines.  Invari...
Kathryn Lima's insight:

Reporters, bloggers and others who can help spread your news are busy, so grab their attention with a great headline.

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9 Tips for Writing an Effective Online Headline

9 Tips for Writing an Effective Online Headline | Media Relations | Scoop.it
You spent hours laboring over a blog post.  You did your research and fussed over sentences until they were just right. The only thing standing between you and your next task is a headline. You tak...
Kathryn Lima's insight:

Good headlines improve readership by reporters as well as blog recipients. 

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Content We Love: Some Advice on Advisories

Content We Love: Some Advice on Advisories | Media Relations | Scoop.it
From time to time I send my clients examples of content advisories I’ve stumbled upon that are of exceptional quality and built to drive results. The "advisory" of which I speak is merely a release...
Kathryn Lima's insight:

Increase readership for your advisories and/or releases with these excellent points.

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Content We Love: Serving Audiences & Search Engines Equally Well

Content We Love: Serving Audiences & Search Engines Equally Well | Media Relations | Scoop.it
The development of search engine algorithms continues to closely mirror the human process of researching information, making it more difficult than ever for individuals to manipulate results in the...
Kathryn Lima's insight:

The challenge: deliver "an umbrella message that caters to a broad spectrum of markets at once, and is visually stunning."

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Content We Love: Visteon Demonstrates the Future of Automotive Technology and the Future of Press Releases

Content We Love: Visteon Demonstrates the Future of Automotive Technology and the Future of Press Releases | Media Relations | Scoop.it
Marketers today strive towards a mutually beneficial relationship between brand and consumer.  More and more companies are recognizing the advantages that press releases deliver to marketers in dis...
Kathryn Lima's insight:

Press releases are still relevant. We just need to adjust for the times.

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7 Common Reasons Why Journalists Delete Your Email Pitches

7 Common Reasons Why Journalists Delete Your Email Pitches | Media Relations | Scoop.it
Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.
Kathryn Lima's insight:

When your story meets the journalist's needs, it's a win-win. It helps to discuss what those needs are.

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You Can Grow Your Business With This 3-Step Marketing Formula - Huffington Post (blog)

You Can Grow Your Business With This 3-Step Marketing Formula - Huffington Post (blog) | Media Relations | Scoop.it
You Can Grow Your Business With This 3-Step Marketing Formula
Huffington Post (blog)
Once you get the basic premise of what marketing really is, there isn't that much to it.
Kathryn Lima's insight:

Great, simplified explanation of marketing.

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6 Keys to Using the New Twitter Design for PR

6 Keys to Using the New Twitter Design for PR | Media Relations | Scoop.it
Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications. However, the new layout offers more opportunit...
Kathryn Lima's insight:

Twitter for spreading the news - here's some good advice to maximize its impact.

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How Do I Brand My Business to Stand Out From The Competition?

How Do I Brand My Business to Stand Out From The Competition? | Media Relations | Scoop.it
Branding experts and most creative people in business Karl Heiselman and Maryam Banikarim give advice to a unique yoga business trying to find a way...
Kathryn Lima's insight:

Branding is an elusive target. Here are a few ideas of how to zero in.

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Content We Love: A "Crazy Good" Press Release

Content We Love: A "Crazy Good" Press Release | Media Relations | Scoop.it
In this week’s Content We Love, freestyle skiers Torin Yater-Wallace and Maggie Voisin head to Sochi to compete in the first ever Olympic freeskiing competition. In honor of their incredible journe...
Kathryn Lima's insight:

It's a crowded in-box in media outlets. Good press releases need to grab attention.

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Content We Love: A Feel-Great Story Gets a Boost

Content We Love: A Feel-Great Story Gets a Boost | Media Relations | Scoop.it
Have you seen the WestJet "Real Time Giving" video yet?  If you have, I know you want to watch it again.  If you haven't, you really must. Either way, here it is: As of this writing, the video has ...
Kathryn Lima's insight:

Marketing your rmarketing may sound strange, but it works. 

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A News Release for Media .... And Enthusiasts

A News Release for Media .... And Enthusiasts | Media Relations | Scoop.it
I grew up driving an old Ford Mustang (a '64 ½ convertible, to be exact) and simply put, I love those cars.  So any press release from Ford about the pony car is bound to get my attention.  I’m an ...
Kathryn Lima's insight:

Here's another example of a press release that grabs attention and why.

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Social Media Marketing Myths Your Company Should Overcome ...

Social Media Marketing Myths Your Company Should Overcome ... | Media Relations | Scoop.it
There is no shortage of advice about the role social media marketing should play in a company's overall marketing plan. Unfortunately, that advice is often.
Kathryn Lima's insight:

Understanding the myths surrounding social media helps maximize its ROI. 

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