media psychology
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Transmedia Storytelling: The Reemergence of Fundamentals | The Media Psychology Blog

Transmedia Storytelling: The Reemergence of Fundamentals | The Media Psychology Blog | media psychology | Scoop.it

Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an audience that unfolds over several media channels. This is a big deal for two reasons.


Via Gregg Morris
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Media Psychology Research Center

Media Psychology Research Center | media psychology | Scoop.it
Media psychology: The psychology of media, social media, transmedia and immersive technologies

Via Pilar Pamblanco
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The Psychology of Influence | Social Media Today

The Psychology of Influence | Social Media Today | media psychology | Scoop.it

This is a fantastic infographic about the psychology of influence.

 

No matter how much technology advances, the triggers behind human behavior remain the same. With the right planning you can use psychology to increase conversions and improve your bottom line.


Via Ivo Nový, Jesús Hernández
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Media Psychology Careers

Media Psychology Careers | media psychology | Scoop.it
What is Media Psychology? Today,  media is one of the biggest and most influential parts of our lives. In many ways, we are bombarded with it wherever we turn - on television, on the internet, on t...
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Sam Stephens's curator insight, November 22, 2013 2:23 PM

I found this article very interesting because I had no idea this field of psychology existed. I find it very interesting thinking about the advertising and how to create a commercial or add, etc. That will appeal to the public and draw them in. What about a certain add makes people more likely to choose that product? How effective are these techniques? The only thing I would have liked more is if the average salary of a media psychologist was included.

Jose M Quiroz's curator insight, June 11, 2014 12:31 AM

Media psychology is branch of psychology that focuses on the relationships between media and human behavior, and it that we really react for an even that took action.

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Social Media Enhances the Learning Experience in Higher Education | Social Media Today | Psychology and Social Networking

Social Media Enhances the Learning Experience in Higher Education | Social Media Today | Psychology and Social Networking | media psychology | Scoop.it
RT @ayeshahalam: Social Media Enhances the Learning Experience in Higher Education http://t.co/P0ESofyf... (RT @DrAaronB: Social Media Enhances the Learning Experience in Higher Education | Social Media Today | @scoopit via @iMudassir

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Facebook: The Psychology of Social Media

Facebook: The Psychology of Social Media | media psychology | Scoop.it
Why consumers 'like' brand pages on Facebook. (Facebook: The Psychology of Social Media http://t.co/dcfp5HJzBj)

Via Francisco Teixeira
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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | media psychology | Scoop.it

hen planning their content marketing campaigns.

The tendency is to think "what shall we give our audience?" when it is just as important to ask "why should they care?"

I am fascinated by the whole psychology of social media: What motivates people to take certain actions, such as overshare the minutiae of their life, or angrily "out" brands on social networks rather than complain directly to them in private, or retweet unproven allegations (and therefore get sued), and so forth?

As well as these inevitable threats there lie opportunities for marketers if they can understand what motivates people to retweet, share, plus one, like and comment on content.

We hear a lot about the word “engagement”, but just what is it? We see that as the point at which customer-focussed content linked to business objectives meets the demands that target audiences want satisfied, be that the answer to a specific question, a general quest for knowledge in a particular field or just purely entertainment.

If marketers can find that sweet spot where their content satisfies consumer demand then they stand a chance at being successful at content marketing. They have achieved engagement

 

 


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Denis Failly's curator insight, May 23, 2013 11:26 AM

In the piost the Maslow Model is used :

The vision of Maslow and his hierarchy of needs remains fairly mechanistic, a higher need can not be satisfied without the satisfaction of preceding one. Given the complexity of human and ecosystem around it, are we sure of that (especially as everything leads us to swim in the "massively parallel", in the "simultaneous" and less in the sequential or linear). Finally Maslow built his pyramid in a Western context only for a certain population and in the 40s!. The trend today is to creolization, interbreeding and hybridization of all kinds ...
I am always skeptical when we try to fold the reality to make it enter in a model as Maslow Pyramid !

Ashley Maria Meirino's curator insight, September 15, 2013 6:12 PM

"Maslow’s hierarchy of needs is being reassessed 70 years on as social media ticks the esteem and self-actualisation boxes for brands and individuals alike." Interesting thought: should the social medial be in our hierarchy of needs? 

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How does my brain work? | TED Playlists | TED

How does my brain work? | TED Playlists | TED | media psychology | Scoop.it
How exactly does the brain -- a 3-pound snarl of nervous tissue -- create inspired inventions, the feeling of hunger, the experience of beauty, the sense of self?
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