Brands come to life when an experience confirms what the logo or tagline promises. Where are some places that your customers can experience your brand?
When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.
Others might point to your tagline and suggest that’s where your brand lives. Again, it’s an important communication tool for telling people what your company is all about. But where both your logo and your tagline fall short is that they’re one-way communications. You are showing or telling, but your audience is not actually experiencing your brand.
I had the opportunity to attend the 1st Annual Chicago International Social Change Film Festival (CISCFF). The Film festival took place at the ICON Theater on Roosevelt in Chicago, IL from Friday, October 5 – 7, 2012.
Twitter has changed a lot of things when it comes to how the world receives information. It's most definitely turned journalism on its head by making everyone an amateur reporter, and it's also affected the way people ...
Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.
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