Media Psychology and Social Change
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Media Psychology and Social Change
Media's impact on behavior
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A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency

A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency | Media Psychology and Social Change | Scoop.it
A discussion of the necessary bond between storytelling and statistics, and how we can exploit the connection in our presentations.

Via José Carlos, Hans Heesterbeek
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The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement

The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement | Media Psychology and Social Change | Scoop.it
Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks.
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What's Your Story?

What's Your Story? | Media Psychology and Social Change | Scoop.it
Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual...
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Colour: User Experience (UX) And Psychology | Usability Geek

Colour: User Experience (UX) And Psychology | Usability Geek | Media Psychology and Social Change | Scoop.it
Colour psychology is extremely important to convey a positive User Experience (UX) for your users.
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Art Works 4 Food “Augmented Reality” Art Fundraiser - GoDelray.com Delray Beach Events, News and More

Art Works 4 Food “Augmented Reality” Art Fundraiser - GoDelray.com Delray Beach Events, News and More | Media Psychology and Social Change | Scoop.it
RT: Art Works 4 Food “Augmented Reality” Art Fundraiser
http://t.co/gPmQc7Qr: Art Works 4 Food “Augmented Reali...
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Your Brand Is More Than a Logo; It's an Experience

Your Brand Is More Than a Logo; It's an Experience | Media Psychology and Social Change | Scoop.it
Brands come to life when an experience confirms what the logo or tagline promises. Where are some places that your customers can experience your brand?

 

When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.

 

Others might point to your tagline and suggest that’s where your brand lives. Again, it’s an important communication tool for telling people what your company is all about. But where both your logo and your tagline fall short is that they’re one-way communications. You are showing or telling, but your audience is not actually experiencing your brand.


Via Gregg Morris, Hans Heesterbeek
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Update on Mark Staufer’s The Numinous Place – The Evolution of Storytelling

Update on Mark Staufer’s The Numinous Place – The Evolution of Storytelling | Media Psychology and Social Change | Scoop.it
‘The Numinous Place’ is the world’s first truly multidimensional work of fiction – technology and creativity merge harmoniously to create a uniquely experiential new medium....
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How To Use Customer Data and Website Analytics To Create a Stellar User Experience | The Daily Egg

How To Use Customer Data and Website Analytics To Create a Stellar User Experience | The Daily Egg | Media Psychology and Social Change | Scoop.it
Researching, profiling and understanding the customer and how this impacts your user experience...
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Data Driven Stories: Aaron Koblin for the Future of StoryTelling 2012

A sort of dreamscape unto itself, this film charts the creation of several of acclaimed artist Aaron Koblin's most imaginative and game-changing projects, in...
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The funnel is dead. The new consumer decision journey

Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated.

Via Jerri Lynn Hogg
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Chicago hosts 1st Annual International Social Change Film Festival

Chicago hosts 1st Annual International Social Change Film Festival | Media Psychology and Social Change | Scoop.it
I had the opportunity to attend the 1st Annual Chicago International Social Change Film Festival (CISCFF). The Film festival took place at the ICON Theater on Roosevelt in Chicago, IL from Friday, October 5 – 7, 2012.
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Twitter to Hold Its Own Fiction Festival, a “Virtual Storytelling ...

Twitter to Hold Its Own Fiction Festival, a “Virtual Storytelling ... | Media Psychology and Social Change | Scoop.it
Twitter has changed a lot of things when it comes to how the world receives information. It's most definitely turned journalism on its head by making everyone an amateur reporter, and it's also affected the way people ...
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Social Media Strategy for Nonprofits and Businesses

Social Media Strategy for Nonprofits and Businesses | Media Psychology and Social Change | Scoop.it
The intersection of social media, technology, and engagement...
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Google Demo Slam: Video Chat Magic - Pangeic Media

Google Demo Slam: Video Chat Magic - Pangeic Media | Media Psychology and Social Change | Scoop.it
Google Demo Slam: Video Chat Magic demoslam.com | Two friends play tricks with Gmail Video Chat for their Demo Slam. Try it now Source: Google.
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Apps, APIs & Syndication: Creativity in the Post-Website Era | Mashery.com

Apps, APIs & Syndication: Creativity in the Post-Website Era | Mashery.com | Media Psychology and Social Change | Scoop.it
Mashery provides a scalable, secure on-demand API infrastructure to enable you to deliver data, content & products to multiple devices & mobile/web applications.
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7 free and useful data visualization tools reviewed : Social Media 4 Good by @timolue

7 free and useful data visualization tools reviewed : Social Media 4 Good by @timolue | Media Psychology and Social Change | Scoop.it
Exploring the use of digital communications tools for NGOs, non-profit organizations and to support humanitarian relief...
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The MIT $100K Kicks Off With Superhero Pitches, Awarding an Early $5,000 To a Mobile 3D Camera

The MIT $100K Kicks Off With Superhero Pitches, Awarding an Early $5,000 To a Mobile 3D Camera | Media Psychology and Social Change | Scoop.it
Last night’s MIT $100K Pitch Contest boiled down to 12 teams, 60 seconds each with $5,000 on the line, and a slew of superheroes, ranging from Spider-Man to...
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How To Ask--And Listen--Like You Mean It

How To Ask--And Listen--Like You Mean It | Media Psychology and Social Change | Scoop.it
Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.
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What's The Story? The Value of Storytelling for Music Promotion

What's The Story? The Value of Storytelling for Music Promotion | Media Psychology and Social Change | Scoop.it
A group blog bringing together key thinkers in the realm of online music business.
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Augmented Reality App Brings Objects And Classic Paintings To Life

Augmented Reality App Brings Objects And Classic Paintings To Life | Media Psychology and Social Change | Scoop.it
iQ by Intel narrates the impact of technology on our lives. It connects readers to the trends and discussions that are moving our planet forward.
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As brands start to Embrace Instagram here are 5 creative case studies

As brands start to Embrace Instagram here are 5 creative case studies | Media Psychology and Social Change | Scoop.it
With Instagram quickly passing 100 million users, brands have been embracing the platform in their droves so we pick the five most creative campaigns out there...
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Andrew Stanton: The clues to a great story

http://www.ted.com Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the be...
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Why you're really addicted to social media

Why you're really addicted to social media | Media Psychology and Social Change | Scoop.it
I've always said social media speaks to three fundamental human urges:1. To be seen and heard2. To connect to others3.
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5 Social Media Metrics You Should Be Monitoring | Social Media Today

5 Social Media Metrics You Should Be Monitoring | Social Media Today | Media Psychology and Social Change | Scoop.it
There are hundreds of social media and web metrics that you could look at everyday if there was enough time and context to understand each of them.
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