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Digital--The Power and the Peril

Digital--The Power and the Peril | Media Psychology and Social Change | Scoop.it
Advertisers must understand these 5 things if they want to stop wasting moneyand alienating consumersin digital.
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Understanding consumer motivation means looking through a different lens.

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Media Psychology and Social Change
Media's impact on behavior
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How social media pics can predict first impressions

How social media pics can predict first impressions | Media Psychology and Social Change | Scoop.it
Researchers from the psychology department at the University of York say measurements of facial expressions and features in photos found in social media can actually predict first impressions of those people.
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The Periodic Table of Storytelling

The Periodic Table of Storytelling | Media Psychology and Social Change | Scoop.it
The basic building blocks of storytelling (RT @CodeZyabra: How to make the plot for your game?
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Design For Emotion: The Next Big Challenge For Consumer Technology?

Design For Emotion: The Next Big Challenge For Consumer Technology? | Media Psychology and Social Change | Scoop.it
@giorodriguez  Will consumer technology ultimately help or abandon human beings? Don't we have a choice in the matter? . In the film Her (now out on DVD), Joaquin Phoenix plays the part of a lonely guy whose job it is, in 2025, to write heart-rending handwritten letters for people who lack the [...]
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Is social media ruining your relationships? - CBS News

Is social media ruining your relationships? - CBS News | Media Psychology and Social Change | Scoop.it
CBS Local Is social media ruining your relationships? CBS News To Kim Stolz, a 31-year-old financial executive in New York City, habitually checking in on all of her friends and love interests on social media was natural.
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Bay Area techies ditch phones, tablets at 'digital detox' camp - Reuters

Bay Area techies ditch phones, tablets at 'digital detox' camp - Reuters | Media Psychology and Social Change | Scoop.it
Bay Area techies ditch phones, tablets at 'digital detox' camp
Reuters
Each March, thousands of people unplug from their devices for 24 hours, as part of an event organized by nonprofit organization Reboot.
cyndi whitecotton's insight:

Solis said it's unlikely that tech companies will tinker with products to make them any less habit-forming. But he predicts that consumers will increasingly crave experiences that help them "reset" for a more balanced lifestyle.

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Beyond Data Visualization: Experiencing Data With All The Senses

Beyond Data Visualization: Experiencing Data With All The Senses | Media Psychology and Social Change | Scoop.it
Eric Boam Humans are built to process complexity. Indeed, we are faced with unprecedented levels of complexity practically every moment of every day. While this flow can be potentially overwhelming, humans are evolved to make sense of the deluge.
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Why You Can't Resist Clicking on This Article: The Clickbait Conundrum

Why You Can't Resist Clicking on This Article: The Clickbait Conundrum | Media Psychology and Social Change | Scoop.it
I bet you can't resist clicking on this. Here's why. (Do you use "click bait" to drive traffic via social media? http://t.co/RelWBZBmtw)
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Psychology of Defection in the Digital World - Livework

Psychology of Defection in the Digital World - Livework | Media Psychology and Social Change | Scoop.it
Customers who are dissatisfied with your service and don’t feel listened to are increasingly using social media to voice their complaints publicly. They aim for a high reach and a fast response.
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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Media Psychology and Social Change | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
cyndi whitecotton's insight:

While Americans consume more than 100,000 digital words every day according to this infographic from content marketing platform OneSpot, 92% of these consumers want to internalize those words in the form of a story.

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Why getting in front of bloggers isn't a social media strategy - B&T Marketing & Media

Why getting in front of bloggers isn't a social media strategy - B&T Marketing & Media | Media Psychology and Social Change | Scoop.it
Why getting in front of bloggers isn't a social media strategy
B&T Marketing & Media
You've no doubt heard the word that bloggers are a great way to get people talking about your brand and influence customer behaviour; maybe you have even tried it.
cyndi whitecotton's insight:

Bloggers know their community and how to reach them and they know that you want to reach them too – with so few brands getting it right, showing them that you ‘get social’ will go a long way to achieving your goals.

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Smartphones vs. Tablets: User Behavior Differences & What to Do About It

Smartphones vs. Tablets: User Behavior Differences & What to Do About It | Media Psychology and Social Change | Scoop.it
The number of active smartphone users tops 1 billion recently and this article walks you through the user behaviour differences and establishes marketing relationship with the same.
cyndi whitecotton's insight:

The user behavior between the tablet and smartphones is significantly divergent

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The Psychology of Sticky Content

The Psychology of Sticky Content | Media Psychology and Social Change | Scoop.it
What makes content in content marketing psychologically sticky? In other words, what makes content not only ‘beddable and spreadable’ (attractive, memorable and shareable), but also ...
cyndi whitecotton's insight:

Psychologically sticky content is simple and short; it is often a distillation of complex, multifaceted ideas or concepts into a single core idea that is easy to get and that can be embodied in a compact plain-English soundbite.

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UX Design, Role-playing & Micromoments - UXmas - Wishing you a great experience through the festive season!

UX Design, Role-playing & Micromoments - UXmas - Wishing you a great experience through the festive season! | Media Psychology and Social Change | Scoop.it
UXmas is a digital advent calendar for user experience designers. Every day throughout December in the lead-up to Christmas, a bauble is opened to reveal a new gift to the UX community.
cyndi whitecotton's insight:

Although the holidays are over - this is a great pre-product/service development exercise Stephen Anderson walks audience through.  It's simple, but can be profoundly illuminating because it surfaces the nuanced details that can make or break an experience for your user.

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Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say

Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say | Media Psychology and Social Change | Scoop.it
A Gallup poll finds people think social media has little influence over their purchasing decisions
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Does irritation with social networks mean trouble for your brand?

Does irritation with social networks mean trouble for your brand? | Media Psychology and Social Change | Scoop.it
A new survey finds that major platforms rank relatively low when it comes to user satisfaction. That malaise needn't hurt your online efforts, though. (Does irritation with social networks mean trouble for your brand?
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Do Screens Make Us Stupider? Time for a Rethink of Reading

Do Screens Make Us Stupider? Time for a Rethink of Reading | Media Psychology and Social Change | Scoop.it
People wring their hands over the superficial nature of onscreen reading - but cognitive science increasingly shows that all reading is shaped by context.
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Do Cellphones Weaken Our Ability to Fight Disease?

Do Cellphones Weaken Our Ability to Fight Disease? | Media Psychology and Social Change | Scoop.it
Our brains evolved to keep us happy and healthy, then along came electronics. (Do Cellphones Weaken Our Ability to Fight Disease?
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The Psychology of Sharing: What Kind of Sharer Are You?

The Psychology of Sharing: What Kind of Sharer Are You? | Media Psychology and Social Change | Scoop.it
Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second na (The Psychology of Sharing: What Kind of Sharer Are You?
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Visualization offers view of a nerve cell’s dispatch center | Science News

Visualization offers view of a nerve cell’s dispatch center | Science News | Media Psychology and Social Change | Scoop.it
To get a closer look at how messages move in the brain, researchers created a 3-D visualization that provides a clearer view of how nerve cells communicate.
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Facebook paves way for behavioral targeting with greater transparency - Mobile Marketer - Social networks

Facebook paves way for behavioral targeting with greater transparency - Mobile Marketer - Social networks | Media Psychology and Social Change | Scoop.it
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.
cyndi whitecotton's insight:

Facebook will start giving users the ability to view the information it has compiled about them for ad targeting purposes.

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Why Notifications Are About to Rule the Smartphone Interface | Gadget Lab | WIRED

Why Notifications Are About to Rule the Smartphone Interface | Gadget Lab | WIRED | Media Psychology and Social Change | Scoop.it
When iOS 8 hits, the notification center is going to be the most important screen in your smartphone.

Via siobhan-o-flynn
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Designing Our Future: Technologies and Behaviors that Impact Design

As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving.

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Visual Perception

Visual Perception | Media Psychology and Social Change | Scoop.it
Visual Perception...
cyndi whitecotton's insight:

Good icon design can not only brighten up a display and reduce the amount of text on screen, but they can also aid recognition-based scanning(Lansdale and Edmond (1992).

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ARTSCIENCE: THE ESSENTIAL CONNECTION by Robert Root-Bernstein

ARTSCIENCE: THE ESSENTIAL CONNECTION by Robert Root-Bernstein | Media Psychology and Social Change | Scoop.it
LEONARDO THINKS 1968 - 2011
Contemporary Opinion by Robert Root-Bernstein

Robert Root-Bernstein introduces a column that will be to explore the essential
cyndi whitecotton's insight:

Art and science are not… two contrary activities, but in fact draw on many of the same capabilities of the human mind… The development of science… has touched that part of the human spirit from which art springs, and has drained away a great deal of what once contributed to art… We must… wait patiently for our faculties to be reunited. [4]

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Using tech to change your habits? Lessons from a behavior change fanatic

Using tech to change your habits? Lessons from a behavior change fanatic | Media Psychology and Social Change | Scoop.it
If you look for technology for self-improvement in Seattle, you're bound to find something built by Buster Benson. Benson just moved to San Francisco to join Twitter. But after building several health and goal tracking apps, founding a tech-savvy art gallery, starting a couple notable companies and inspiring local geeks with the...
cyndi whitecotton's insight:

Activity-tracking technologies hold up a mirror to who you are. “Sometimes looking at a mirror is enough to spark, ‘That’s not me,’ ” Benson said. 

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