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Future Fundraising Now: Donor Psychology

Future Fundraising Now: Donor Psychology | Media Psychology and Social Change | Scoop.it
All the best stuff for fundraising professionals who want to get it right.
cyndi whitecotton's insight:

If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.

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Media Psychology and Social Change
Media's impact on behavior
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7 psychology lessons for video content marketing from Social Media Week London | Southerly

7 psychology lessons for video content marketing from Social Media Week London | Southerly | Media Psychology and Social Change | Scoop.it
Social Media Week London threw up some fascinating insights on the state of play, including these lessons on the psychology of video content marketing.
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Digital media is making young people lose the ability to read emotions - Tech Times

Digital media is making young people lose the ability to read emotions - Tech Times | Media Psychology and Social Change | Scoop.it
Science World Report Digital media is making young people lose the ability to read emotions Tech Times A UCLA psychology study found that 11 and 12-year-olds who spent a large amount of time with their electronic devices were worse at reading human...
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7 Social Media Psychology Studies That'll Make Your Marketing Smarter

7 Social Media Psychology Studies That'll Make Your Marketing Smarter | Media Psychology and Social Change | Scoop.it
A look at what a handful of social media psychology studies can teach us about social media behaviors, ourselves and our marketing.

Via Susan Bainbridge
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The Dunbar Number, From the Guru of Social Networks

The Dunbar Number, From the Guru of Social Networks | Media Psychology and Social Change | Scoop.it
How a technophobic Oxford primatologist became Silicon Valley's social networking sage (The Dunbar Number, From the Guru of Social Networks http://t.co/j8uMKk4Kjz)...
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How social media pics can predict first impressions

How social media pics can predict first impressions | Media Psychology and Social Change | Scoop.it
Researchers from the psychology department at the University of York say measurements of facial expressions and features in photos found in social media can actually predict first impressions of those people.
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The Periodic Table of Storytelling

The Periodic Table of Storytelling | Media Psychology and Social Change | Scoop.it
The basic building blocks of storytelling (RT @CodeZyabra: How to make the plot for your game?
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Design For Emotion: The Next Big Challenge For Consumer Technology?

Design For Emotion: The Next Big Challenge For Consumer Technology? | Media Psychology and Social Change | Scoop.it
@giorodriguez  Will consumer technology ultimately help or abandon human beings? Don't we have a choice in the matter? . In the film Her (now out on DVD), Joaquin Phoenix plays the part of a lonely guy whose job it is, in 2025, to write heart-rending handwritten letters for people who lack the [...]
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Is social media ruining your relationships? - CBS News

Is social media ruining your relationships? - CBS News | Media Psychology and Social Change | Scoop.it
CBS Local Is social media ruining your relationships? CBS News To Kim Stolz, a 31-year-old financial executive in New York City, habitually checking in on all of her friends and love interests on social media was natural.
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Bay Area techies ditch phones, tablets at 'digital detox' camp - Reuters

Bay Area techies ditch phones, tablets at 'digital detox' camp - Reuters | Media Psychology and Social Change | Scoop.it
Bay Area techies ditch phones, tablets at 'digital detox' camp
Reuters
Each March, thousands of people unplug from their devices for 24 hours, as part of an event organized by nonprofit organization Reboot.
cyndi whitecotton's insight:

Solis said it's unlikely that tech companies will tinker with products to make them any less habit-forming. But he predicts that consumers will increasingly crave experiences that help them "reset" for a more balanced lifestyle.

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Beyond Data Visualization: Experiencing Data With All The Senses

Beyond Data Visualization: Experiencing Data With All The Senses | Media Psychology and Social Change | Scoop.it
Eric Boam Humans are built to process complexity. Indeed, we are faced with unprecedented levels of complexity practically every moment of every day. While this flow can be potentially overwhelming, humans are evolved to make sense of the deluge.
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Why You Can't Resist Clicking on This Article: The Clickbait Conundrum

Why You Can't Resist Clicking on This Article: The Clickbait Conundrum | Media Psychology and Social Change | Scoop.it
I bet you can't resist clicking on this. Here's why. (Do you use "click bait" to drive traffic via social media? http://t.co/RelWBZBmtw)
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Psychology of Defection in the Digital World - Livework

Psychology of Defection in the Digital World - Livework | Media Psychology and Social Change | Scoop.it
Customers who are dissatisfied with your service and don’t feel listened to are increasingly using social media to voice their complaints publicly. They aim for a high reach and a fast response.
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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Media Psychology and Social Change | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
cyndi whitecotton's insight:

While Americans consume more than 100,000 digital words every day according to this infographic from content marketing platform OneSpot, 92% of these consumers want to internalize those words in the form of a story.

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The Psychology Of Successful Fortune 500 Social Media Images

The Psychology Of Successful Fortune 500 Social Media Images | Media Psychology and Social Change | Scoop.it
That the pictures posted on Nike’s Facebook page receiv …
The post The Psychology Of Successful Fortune 500 Social Media Images appeared first on content500.
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This Strange Social Experiment Will Change How You Feel About Gum Chewing Forever

This Strange Social Experiment Will Change How You Feel About Gum Chewing Forever | Media Psychology and Social Change | Scoop.it
This social experiment might make you look at people differently. But the reason why is not anything you'd expect.
cyndi whitecotton's insight:

Also an interesting experiment linked to whether the product emphasizes promotion or prevention.  

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Technology Doesn't Make Us Less Social; It Just Changes The Way We Socialize - Techdirt

Technology Doesn't Make Us Less Social; It Just Changes The Way We Socialize - Techdirt | Media Psychology and Social Change | Scoop.it
Technology Doesn't Make Us Less Social; It Just Changes The Way We Socialize Techdirt As the technology we hold in the palms of our hands continues to become more immersive, the narrative is pushed that smartphones and tablets are turning us into...
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» How Social Media Affects Our Self-Perception - World of Psychology

» How Social Media Affects Our Self-Perception - World of Psychology | Media Psychology and Social Change | Scoop.it
Not long ago, a friend of mine deleted her Instagram account. I couldn’t understand why one would ever do such a thing, so I asked and her response caught me
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Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say

Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say | Media Psychology and Social Change | Scoop.it
A Gallup poll finds people think social media has little influence over their purchasing decisions
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Does irritation with social networks mean trouble for your brand?

Does irritation with social networks mean trouble for your brand? | Media Psychology and Social Change | Scoop.it
A new survey finds that major platforms rank relatively low when it comes to user satisfaction. That malaise needn't hurt your online efforts, though. (Does irritation with social networks mean trouble for your brand?
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Do Screens Make Us Stupider? Time for a Rethink of Reading

Do Screens Make Us Stupider? Time for a Rethink of Reading | Media Psychology and Social Change | Scoop.it
People wring their hands over the superficial nature of onscreen reading - but cognitive science increasingly shows that all reading is shaped by context.
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Do Cellphones Weaken Our Ability to Fight Disease?

Do Cellphones Weaken Our Ability to Fight Disease? | Media Psychology and Social Change | Scoop.it
Our brains evolved to keep us happy and healthy, then along came electronics. (Do Cellphones Weaken Our Ability to Fight Disease?
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The Psychology of Sharing: What Kind of Sharer Are You?

The Psychology of Sharing: What Kind of Sharer Are You? | Media Psychology and Social Change | Scoop.it
Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second na (The Psychology of Sharing: What Kind of Sharer Are You?
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Visualization offers view of a nerve cell’s dispatch center | Science News

Visualization offers view of a nerve cell’s dispatch center | Science News | Media Psychology and Social Change | Scoop.it
To get a closer look at how messages move in the brain, researchers created a 3-D visualization that provides a clearer view of how nerve cells communicate.
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Facebook paves way for behavioral targeting with greater transparency - Mobile Marketer - Social networks

Facebook paves way for behavioral targeting with greater transparency - Mobile Marketer - Social networks | Media Psychology and Social Change | Scoop.it
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.
cyndi whitecotton's insight:

Facebook will start giving users the ability to view the information it has compiled about them for ad targeting purposes.

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Why Notifications Are About to Rule the Smartphone Interface | Gadget Lab | WIRED

Why Notifications Are About to Rule the Smartphone Interface | Gadget Lab | WIRED | Media Psychology and Social Change | Scoop.it
When iOS 8 hits, the notification center is going to be the most important screen in your smartphone.

Via siobhan-o-flynn
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