Have you ever thought that we each approach social media from our own unique silos / perspectives? Isn't it time we began to think and act more holistically?
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How positive media can help create change
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cyndi whitecotton
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Scooped by cyndi whitecotton onto Media Psychology and Social Change |
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Narrative 4 is a group of writers, artists, musicians, educators, students, and activists dedicated to creating social change through storytelling. We give people and communities everywhere the pow...
cyndi whitecotton's insight:
Thinking about publishing a book to try and create change....think again. It takes a lot of people – and a lot of great ideas and inspiration and big dreams – to create a project like this. Take a note on how Narrative4 is spreading stories that can change the world. Delete the scoop?
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Driving social inclusion through digital inclusion. Some stats about why this is relevant and some ideas of how to do it. Contains the single simple solution to (Driving social change with digital inclusion: Why & How.
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Related posts: Online Community Hurdles: Top 9 Impasses of Building Thriving Online Communities Building communities in digital spaces is tough slugging. Ask...
cyndi whitecotton's insight:
The real truth of the internet is that it is an “intimacy game”. 
Peg Corwin's curator insight,
June 16, 5:50 PM
Tailor your offers and content to the different needs of different groups of fans to get more engagement. 
cyndi whitecotton's comment,
June 18, 1:23 PM
Exactly. This makes them feel as if you truly know them and are looking out for what interests THEM.
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Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?
cyndi whitecotton's insight:
“There are many other factors that relate to see if a message that is sent is actually received, seized upon and integrated. So the idea that because a “sender” has a high influence score is influential is what the model proves against.
Peg Corwin's curator insight,
June 16, 6:39 PM
Excerpt: "The bottom line is that brands should craft any social messages they send around the context of the recipient, and not hang their hopes on the pseudo-science of influencer scores. That's more challenging, but it's more realistic given the vast, complex world of social networks." Comment: Bad news for Klout and Cred and Followerwonk. Delete the scoop?
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Want to use social media to build real-life relationships? Check out this post to get some tips.
cyndi whitecotton's insight:
But actually transitioning a relationship with roots in social media into a real-life relationship can be hard. Delete the scoop?
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Pew Report on Teens and Social Media Looks at Privacy, Race, 'Social Media ...
cyndi whitecotton's insight:
The differences in teens’ social media usage may reflect or even amplify cultural circumstances offline. Delete the scoop?
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Social media taking a big role in finding missing people phillyBurbs.com The power of social media surfaced again last week after family and friends of a 25-year-old former Middletown man missing in Arizona turned to the outlet to circulate...
cyndi whitecotton's insight:
The law enforcement community, too, is increasingly using social media outlets in missing person cases recognizing the value of crowd-sourcing, the practice of obtaining services or content by soliciting large groups, especially online communities. Delete the scoop?
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Over at Medium, Matt Locke has a fascinating post on "emerging patterns of digital attention." Taken from a talk he gave last week at London's Digital Shoreditch festival, it explores the relationship between stories and audiences—a relationship...
cyndi whitecotton's insight:
Matt is an expert at detecting and decoding new patterns of audience behavior. Delete the scoop?
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When it comes to buying and consuming different forms of media, there is no one-size-fits-all preference. Some of us tend to be on the cutting edge of
cyndi whitecotton's insight:
Consumer preferences have as much to do with spending power as they do with ethnic background. Delete the scoop?
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Google researcher Abigail Posner discusses how the visual web reflects our creative minds.
cyndi whitecotton's insight:
Abigail Posner, Head Of Strategic Planning for Agency Development at Google, discussed how rather than serving as a mere distraction, the vast visual web is making us happier, more creative, more connected and ultimately more fulfilled. Delete the scoop?
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As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing.
cyndi whitecotton's insight:
People treat social media as an extension of their own persona. Delete the scoop?
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LOL college students and their hopes of money, fulfilling careers and positive social change: http://t.co/roZDjpPiUR
cyndi whitecotton's insight:
Are we engaging them according to these images? The report itself shows that students have generally higher demands on the world; they are as likely or more likely than workers to say that a wide range o accomplishments are “important or essential to [their] happiness”: Delete the scoop?
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Do you have enough precision in understanding how your customers consume media? What is missing? Where and how do you reach them with commercial messages? He... Delete the scoop?
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Startup Human API wants to bring quantified self data into the mainstream
cyndi whitecotton's insight:
“The idea is not that this data comes from source x but that this data is about me as a person.” Delete the scoop?
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Life-affirming metaphors in Scorsese's 'Hugo'
cyndi whitecotton's insight:
What is great about movies, and what has always been great about art is transcendence. Transcendence is about experiencing the unexperiencable. Delete the scoop?
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Can you feel me now?
cyndi whitecotton's insight:
Such a device could serve as a tactile guide for the visually and hearing impaired. Delete the scoop?
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If we're all so darn sick of you, Facebook, why can't we quit you?
cyndi whitecotton's insight:
You know the Morrissey song, "The More You Ignore Me, the Closer I Get"? That's Facebook'smodus operandi. Delete the scoop?
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+SocialGood (Thanks!:) RT @wearecivilized: Meet +SocialGood (@plus_socialgood): Connecting Global Communities for Social Change http://t.co/1KKcgkitab)...
cyndi whitecotton's insight:
+SocialGood is a place where connectors can collaborate, share best practices, influence local and global agendas, and find new ways to translate vision into action. Delete the scoop?
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Social Media + Pop Culture = ?
cyndi whitecotton's insight:
They don't want to come to the party late. They don't want to see the clues later. They want to experience it together. Delete the scoop?
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Microsoft and Weber Shandwick explain how they 'operationalized' storytelling at ThinkTank Live.
cyndi whitecotton's insight:
Can a storytelling methodology become a part of a company’s culture? Delete the scoop?
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cyndi whitecotton's insight:
Participants listened to a song that was neutral, aggressive, or prosocial in content. Delete the scoop?
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cyndi whitecotton's insight:
Problems emerge in conferences and in group conversations when mobilizers and organizers get together and don’t call out important differences in the way they work. The confusion of these concepts muddles campaign work,online and network building strategy. Delete the scoop?
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Local merchants are flocking to social networks like Facebook and Twitter, utilizing free marketing tools to acquire new customers and build brand awareness. On an average week, local businesses’
cyndi whitecotton's insight:
Although 36% of SMBs have said acquiring and engaging new customers was their primary goal in using social media, according to a recent Manta survey, only 39% said they were seeing ROI from their online activities. Delete the scoop?
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MILLBURN, N.J. -- Fourteen-year-old Casey Schwartz has ditched more social networking services than most people her parents’ age have joined. Like many of her friends, Casey has a tendency to embrace social media sites, then suddenly drop them.
cyndi whitecotton's insight:
Casey at once personifies why much of the technology world has become obsessed with capturing the attention of people her age, and why those efforts risk turning into expensive debacles. Delete the scoop?
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What do you do when you get dumped? If you're anything like us, you drop the needle on some of your favorite sad music and feel some feels. A new study shows that listening to sad music really can help you deal with a breakup.
cyndi whitecotton's insight:
When subjects in the study were purposefully agitated they tended to prefer to listen to angry music, but when they were told to think back to an emotional time in their life like a breakup they preferred sad songs. Delete the scoop?
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