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The New Frontier Convergence Experiment Works | Sundance Institute

The New Frontier Convergence Experiment Works | Sundance Institute | media psych | Scoop.it

Over the past eight years, Sundance Institute’s New Frontier program has been building a community of brilliant creative minds from a broad range of artistic, scientific, and technology backgrounds, who are “geeked” about playing together in the story innovation sandbox. 

 

Last month, the New Frontier Story Lab brought a fraction of that community to the ancient mountains of Utah to share what they’ve learned from their experiments and to help develop the visionary projects of our 2013 Fellows. 

 

“What if the Academy Award-nominated writer who conceived the ingenious twist to Cape Fear that iconic talents Scorsese, Nolte and DeNiro used to rivet audiences; was in the room with a former Disney Imagineer, whose transmedia campaigns brought millions of fanboy/fangirl fantasies to life? And, we added the digital artist who (from a lighthouse in Iceland) studied the inner workings of Bjork’s mind to created fluid iPad interfaces that allowed millions of her adherents to explore and interact with her imagination?” 

What would happen?...

  

...

Via siobhan-o-flynn
danielle's insight:

The future of storytelling is not only cross-platform (transmedia), it is also cross-industry (and exciting!). Collaboration is key, between creative, science and technology innovators.  And there is definitely room for input from Media Psychologists!  #storytelling #mediapsych

 

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siobhan-o-flynn's curator insight, November 27, 2013 7:00 AM

fantastic incubator!

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Animation Principles in UI Design: Understanding Easing 

Animation Principles in UI Design: Understanding Easing  | media psych | Scoop.it

Well, this article is about easing, so that’s obviously the answer, but to understand what’s really going on here, we need to look deeper into the fundamentals of animation. We’ll take this step by step — we’ll learn the underlying concepts, explore ease-in and ease-out, break down easing curves and finally see how it all applies to UI Design.


Via Mario K. Sakata
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Michael Allenberg's curator insight, December 1, 2013 9:27 AM

There is a very fine line between Easing and Annoying!!

faisalhossain's curator insight, December 15, 2013 6:36 PM

Great Article!!

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Great talk: Kevin Spacey on the future of television at Edinburgh - video

Actor Kevin Spacey has used the James MacTaggart Memorial Lecture at the Edinburgh television festival to say that his recent foray into TV, House Of Cards, ...

Via siobhan-o-flynn
danielle's insight:

interesting stuff on multiplatform etc #mediapsych

 

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Not much has changed in 2 years? The Gamification of Branded Storytelling, Social Transmedia TV :)

Not much has changed in 2 years? The Gamification of Branded Storytelling, Social Transmedia TV :) | media psych | Scoop.it
Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest...

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Gary Hayes's curator insight, November 14, 2013 3:55 PM

Quote "

3. The Gamification of Social TV –The opportunity exists to produce new TV shows that are designed to be social from the ground up which are more interactive & participatory through gamification. Gary Hayes presentation at the recent Australian TV show conference provided some great examples of the different levels of gamification. Not only can you include elements of gaming mechanics (competition), prize offers (awards, rewards) and participation voting but the opportunity to make TV a fully immersive experience can now be fulfilled.

Two such examples are where live users connect to the show and Users become characters or play roles in the show. In Destination truth Fans tweeted things for the actors to do and see where they were in real time. The viewers are also going to be able to track the teams in real time while they’re investigating. Whereas Beckinfield a sci-fi web series in which anyone can create and play a character build an audience and collaborate on storylines through social media. Called Mass Participation Television It is a blending of the technology and entertainment industries."

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Why Your Marketing Needs to Be More Attractive to Women an infographic /@BerriePelser

Why Your Marketing Needs to Be More Attractive to Women an infographic /@BerriePelser | media psych | Scoop.it
Why Your Marketing Needs to Be More Attractive to Women an infographic. Is your marketing geared more toward men or toward women?

Via WordPress SEO & Social Media
danielle's insight:

girl power!

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WordPress SEO & Social Media's curator insight, November 5, 2013 8:19 AM

Why Your Marketing Needs to Be More Attractive to Women an infographic /@BerriePelser

Moses B. Tambason's curator insight, November 9, 2013 2:39 PM

More people are running to charity tube to post free videos and watch free videos than posting on you tube. Try posting at charity tube and you will never leave. http://www.africatube.net/ More visitors and more video views. Don't take our word for it, try it. Post one same video on youtube and put it on  http://www.africatube.net/ and return ater five hours and compare the viewers rate and decide for yourself. Create your very own group or forum and control who watch it and invite everyone to watch the video. Above all, post video in English or in any language and viewers can watch video description in their own language. Try it and let us know your experience. Above all it is absolutely free like youtube

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Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them

Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them | media psych | Scoop.it
Customer Journey Maps illustrate the journey user go through when interacting with a product/service. This article explains a Customer Journey Map technique

Via Mario K. Sakata
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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | media psych | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...


Via The Digital Rocking Chair, Dr. Pamela Rutledge
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5 Storytelling Elements That Will Improve Your Marketing

5 Storytelling Elements That Will Improve Your Marketing | media psych | Scoop.it

Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.


Via Kathy Hansen, Barney Bassnett, Dr. Pamela Rutledge
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The Basics Of Neuromarketing

The Basics Of Neuromarketing | media psych | Scoop.it
A Panda and a Penguin walk into a bar--and send your Google search ranking plummeting a few hundred places.If you didn’t laugh at the above, that’s because it’s not really a joke.

Via Dr. Pamela Rutledge
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Dr. Pamela Rutledge's curator insight, January 26, 2013 3:43 PM

Neuroleadership - brain science isn't just for marketing

Kimberlee Comfort's curator insight, January 26, 2013 9:31 PM

Reminds me of the new resarch domain NeuroEducation and it's interdisciplinary effortst to figure out how it is exactly that we learn, and how we can be better tearchers.

Sean Thoennes's curator insight, May 17, 2013 2:55 PM

Pulling the threads of global togetherness tighter through speed-of-light marketing.

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Pranking the Masses: A media psychologist and two creatives weigh in on "prankvertising"

Pranking the Masses: A media psychologist and two creatives weigh in on "prankvertising" | media psych | Scoop.it

Via Dr. Pamela Rutledge
danielle's insight:

media psychologist Pamela Rutledge weighs in on the stuntvertising trend, talking social media etiquette, engagement and cognitive development #mediapsych

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Dr. Pamela Rutledge's curator insight, October 24, 2013 9:15 PM

Is it okay to be brilliant at others' expense in the name of promotion?To me, prankvertising/stuntvertising violates the 'social media' ethic by taking advantage of the audience’s lack of knowledge rather than building a fan base community and inviting them to participate. 

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The Elements Of The Mobile User Experience

The Elements Of The Mobile User Experience | media psych | Scoop.it
Mobile users and mobile usage are growing. With more users doing more about mobile, the spotlight is on how you can improve the average person elements that together produce the mobile user experience.

Via Mario K. Sakata
danielle's insight:

Mobile UX is exciting new area of UX research

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Ali Anani's curator insight, October 12, 2013 1:10 AM

The shapers of mobile users are greatly described

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The Rising Science Of Social Influence — How Predictable Is Your Online Behaviour?

The Rising Science Of Social Influence — How Predictable Is Your Online Behaviour? | media psych | Scoop.it

Recent developments and interest in academic research confirm that the study of social influence is a well-posted scientific problem. As online social networks become mainstream, their data allows scientists and companies to gain previously unprecedented insights into social phenomena. Nine out of ScienceDirect’s top 25 academic papers in Computer Science study human behaviour on online social networks. This summer Science, one of the most prestigious and hardest-to-get-into academic journals featured an article on identifying influential and susceptible members in social networks. And in addition there is a growing number of scientific meetings devoted to the study of online influence.

 

 


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Games Are a Whole New Form Of Storytelling | peripheral labs

Games Are a Whole New Form Of Storytelling | peripheral labs | media psych | Scoop.it
Storytelling in games is a long debated topic. I believe I have the answers, and I believe stories in games are only going to get better.

 

Read the full article to find out how gaming is moving, and maybe even redefining, storytelling from a passive to interactive form. 


Via Kim Zinke (aka Gimli Goose)
danielle's insight:

Gaming as storytelling and the shift from passive to interactive

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Kim Zinke (aka Gimli Goose)'s curator insight, November 24, 2013 6:44 PM

I'm not a gamer but have noticed many articles debating the ability of a game to tell a story.  It made me curious how story could be incorporated into this medium.  This article finally explained it in a way I can understand.  This excerpt provides an insight into the debate which it appears is about story transforming from a passive to interactive form.


"If we take a step back for a minute and look at storytelling in other mediums we notice something. Its different in every medium. Books, for example tell stories by describing situations and characters in a unique way that engages a persons imagination and lets them follow the story in a deep and meaningful way. Movies and television use completely different methods to tell stories, they rely on visuals to tell a story, however, books and television both have something in common. They are both forms of passive storytelling.


This is were games come in. Games have always fascinated me far more than any other medium of entertainment and art because of how many levels of interaction they have. They are interactive and visual, which create a whole new level of psychology that the player experiences. This however, in my observations, ruins the normal methods of storytelling. Dramatic arks for example are not as effective because the player has direct effect over the outcome of the game. The player could walk forward and trigger a cutscene with a plot twist, or they could walk around in circles, breaking the pacing of the story. This makes it much harder to tell a story."


So the shift from a passive form appears to be part of the issue.  But maybe it's also a fear on the author's part. If the "reader" becomes part of the story, and actually has the ability to rewrite the story, it also redefines the author's role and ownership.

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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | media psych | Scoop.it

"Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery  channels for the purpose of creating a unified

and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

 

In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements. The best part about it is that each of those elements plays an integral part of the narrative. And without experiencing all of those elements, you miss the full story. That’s what makes transmedia storytelling a powerful tool for 21st century literacy and learning..."

 


Via siobhan-o-flynn
danielle's insight:

transmedia literacy = the new media literacy?

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Mervi Rauhala's curator insight, November 26, 2013 2:34 AM

Good definitions of different kind of literacies related to transmedia storytelling

Claudia Benassini Félix's curator insight, November 27, 2013 3:34 PM

Un texto muy básico sobre las siete competencias de la narrativa transmedia. También de carácter introductorio.

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Infographic: Transmedia storytelling in 5 steps...

Infographic: Transmedia storytelling in 5 steps... | media psych | Scoop.it

Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic.


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Nice diagram :) Alternate Reality Game (#ARG) and Mobile Learning (#mlearning)

Nice diagram :) Alternate Reality Game (#ARG) and Mobile Learning (#mlearning) | media psych | Scoop.it
An Alternate Reality Game (ARG) is an interactive networked narrative that uses the real world as a platform and uses transmedia storytelling to deliver a story that may be altered by participants'...

Via Gary Hayes
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Gary Hayes's curator insight, November 14, 2013 3:35 PM

Quote "

The form is defined by intense player involvement with a story that takes place in real-time and evolves according to participants’ responses. Subsequently, it is shaped by characters that are actively controlled by the game’s designers, as opposed to being controlled by artificial intelligence as in a computer or console video game. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities. ARGs generally use multimedia, such as telephones, email and mail but rely on the Internet as the central binding medium. (from Wikipedia)

Transmedia storytelling

Gary Hayes presented distributed storytelling through a wide range of digital tools in this graphic below, all the media tools used can be on PC or mobile devices. They are placed in this drawing according to their attributes which could serve different purposes and situations."

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Why you should always test with users...

...and why ‘guerrilla’ is better than nothing
danielle's insight:

quick and dirty UX testing in the filed with real-time users can often expose fatal flaws in your app

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The 4 Levels of UX Design

The 4 Levels of UX Design | media psych | Scoop.it
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

Via Mario K. Sakata
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RDV Weekly's curator insight, February 7, 4:13 PM

Great UX has multiple layers: objective, strategic, tactical, and implementable.

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Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learning

Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learningon Connected Learning on Livestream - Watch live streaming Internet TV.

Via Simon Staffans, Dr. Pamela Rutledge
danielle's insight:

the transmedia generation

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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | media psych | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

Via Gregg Morris, Barney Bassnett, Dr. Pamela Rutledge
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The Modern Connected Workspace - thank you! @JESS3 [INFOGRAPHIC] - AllTwitter

The Modern Connected Workspace - thank you! @JESS3 [INFOGRAPHIC] - AllTwitter | media psych | Scoop.it
The Modern Connected Workspace [INFOGRAPHIC]

Via siobhan-o-flynn, Dr. Pamela Rutledge
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Jeni Mawter's curator insight, February 7, 2013 6:07 PM

Multiple screens connected in multiple ways will impact reading of children's and young adult stories in exciting new ways.

Dr. Pamela Rutledge's curator insight, February 7, 2013 7:58 PM

The far-reaching impact of technology: new environments require new leadership approaches & skills. 

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Kellogg differentiates augmented reality efforts with entertainment - Software and technology - Mobile Marketer

Kellogg differentiates augmented reality efforts with entertainment - Software and technology - Mobile Marketer | media psych | Scoop.it
Kellogg is taking its augmented reality initiatives up a notch by focusing on entertainment content that brings static packaging to life.
danielle's insight:

kellogg AR cereal packets- integrating new tech into old habits  #mediapsych

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Beyond Usable | Mapping Emotion to Experience


Via Hannes
danielle's insight:

addiction or devotion? Great presentaiton about UX :)

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Business Value Coach's curator insight, October 17, 2013 9:58 AM

In klantbeleving draait alles om emoties!

Armony Hren's curator insight, October 30, 2013 9:59 AM

Yet another post reinforcing the importance of Emotional Design in the holistic Experience!

RDV Weekly's curator insight, February 7, 4:26 PM

One accepted principle of UX is how emotion is quintessentially mapped to most if not all we do.