Traditional methods of user research and requirements gathering have served UX practitioners well in shaping our designs and redesigns of products and services. But as systems become more complex and users go beyond the screen, it’s becoming increasingly difficult to get accurate data on why our users, customers, and employees are doing the things they do.
"Maybe you're meandering, alone and lost, through an abandoned castle surrounded by a crocodile-filled moat. Suddenly, a flame-breathing dragon hurls towards you, snarling and gnashing its teeth, coming in for the kill. Do you wake up from this bizarro nightmare, covered in sweat and close to tears? Or do you stay in the dream, grab your imaginary sword, and walk boldly into battle?
If your answer is the latter, then Jayne Gackenbach would suspect you're also a hardcore gamer...."
There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing from the likes of Ryan Singer and Julie Zhuo, moving our craft forward.
it's really important to remember that UX is about impressing the USER, not your peers!
'Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats mercilessly to the top....
If the traffic numbers don't already show the wisdom of Zimmerman's approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness....'
Eye tracking, usability testing, user centred design and accessibility consultancy - Bunnyfoot. Site provides details of our services, information about bunnyfoot, and a range of articles and demos on usability.
Einstein appreciated the value of insights research!
""Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others."
After three years of studying non-fiction storytelling, and publishing a book and a magazine on the subject, in October 2013 I tweeted 50 things I've learned about storytelling, with the hashtag #story50. All fifty tips have been compiled and extended into this presentation."
Rotana Ty shares a wonderful essay on collective learning for Permamarks blog. He has curated ideas by many thought leaders on the topic including Marcia Conner, Nilofer Merchant, John Hagel, Tiffany Shlain, Gideon Rosenblatt, J.