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The Growth and Obsession of Social Media Management an infographic /@BerriePelser

The Growth and Obsession of Social Media Management an infographic /@BerriePelser | media psych | Scoop.it
The Growth and Obsession of Social Media Management infographic Social media Management has transitioned into an obsession As social media continues to grow

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, December 5, 2013 4:01 AM
The Growth and Obsession of Social Media Management an infographic /@BerriePelser
Nate's comment, December 11, 2013 11:53 PM
It is interesting to see how popular Facebook was at one time. Especially since a lot of teens were beginning to become more internet savvy. Having that large of a following is so influential to the young minds out there. Great information provided.

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | media psych | Scoop.it

Via The Digital Rocking Chair, Dr. Pamela Rutledge
danielle's insight:

the importance of UCD!

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The Digital Rocking Chair's curator insight, March 18, 1:44 PM


Nuno Bernardo:  "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."

Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

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The Future of Toys Is Augmented Reality - Techlicious (blog)

The Future of Toys Is Augmented Reality - Techlicious (blog) | media psych | Scoop.it
Techlicious (blog)
The Future of Toys Is Augmented Reality
Techlicious (blog)
However, this year looks like it will be a turning point if Toy Fair is any indication.

Via Dr. Pamela Rutledge
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Dr. Pamela Rutledge's curator insight, February 26, 9:31 AM

Breaking the 4th wall in toys by augmenting experience. (At what point do we just admit that it's all 'reality'?)  And another example of control is in the hands of the consumer.


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ShopSocially CEO: Social media has democratized marketing - Upstart

ShopSocially CEO: Social media has democratized marketing - Upstart | media psych | Scoop.it
ShopSocially CEO: Social media has democratized marketing
Upstart
The best way to think about social media and how it has impacted commerce is that social media has democratized marketing.

Via Dr. Pamela Rutledge
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Dr. Pamela Rutledge's curator insight, February 25, 9:32 PM

Social technologies have definitely shifted the locus of control and redefined what it means to be 'expert.' 

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Combining Contextual Inquiry with Eye Tracking

Combining Contextual Inquiry with Eye Tracking | media psych | Scoop.it

Traditional methods of user research and requirements gathering have served UX practitioners well in shaping our designs and redesigns of products and services. But as systems become more complex and users go beyond the screen, it’s becoming increasingly difficult to get accurate data on why our users, customers, and employees are doing the things they do.


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Designing Features Using Job Stories - Inside Intercom

Designing Features Using Job Stories - Inside Intercom | media psych | Scoop.it
Personas and User Stories made sense when customers and product teams were far from each other. That’s no longer the… Read more…
danielle's insight:

How useful are personas?

 

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These heat maps reveal where we feel love, anger, shame & sadness on our bodies

These heat maps reveal where we feel love, anger, shame & sadness on our bodies | media psych | Scoop.it
Scientists have conclusively proven that love gives you the warm fuzzies, and sadness makes you feel blue.
danielle's insight:

Visualising Emotions: Heatmaps of where on our bodies we feel emotions via temperature.  Could this be used to quantify emotions in UX research?

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Calling TV's Superfans: Nielsen Starts Tracking Networks' Viewer Loyalty

Calling TV's Superfans: Nielsen Starts Tracking Networks' Viewer Loyalty | media psych | Scoop.it
Nielsen is set to introduce a standardized measurement for viewer loyalty across broadcast and cable networks.

Via Dr. Pamela Rutledge
danielle's insight:

Quanitfying Loyalty: Measuring TV viewer loyalty across broadcast networks. Data insights could increase engagement by rewarding loyalty

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Dr. Pamela Rutledge's curator insight, January 6, 10:01 PM

Next step: cross match 'high loyals' with influencers.  Love to see the assumptions behind the measurement approach!

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A Visual Guide To How Consumers Use Mobile Phones. Nov 2013 [INFOGRAPHIC]

A Visual Guide To How Consumers Use Mobile Phones. Nov 2013 [INFOGRAPHIC] | media psych | Scoop.it

Via siobhan-o-flynn
danielle's insight:

great infographic showing how we use mobile phones

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Take UX to the next level by adding ‘delight’

Take UX to the next level by adding ‘delight’ | media psych | Scoop.it
Web sites are built to perform a function, and communicate to their users. But beyond this, web sites can also be engaging, exciting, even fun to use. Adding
danielle's insight:

Great article on adding "delight" to websites, ensuring UCD is not just focused on content and functionality, but also creating a  creative, fun and surprising user experience

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The Growth and Obsession of Social Media Management an infographic /@BerriePelser

The Growth and Obsession of Social Media Management an infographic /@BerriePelser | media psych | Scoop.it
The Growth and Obsession of Social Media Management infographic Social media Management has transitioned into an obsession As social media continues to grow

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, December 5, 2013 4:01 AM
The Growth and Obsession of Social Media Management an infographic /@BerriePelser
Nate's comment, December 11, 2013 11:53 PM
It is interesting to see how popular Facebook was at one time. Especially since a lot of teens were beginning to become more internet savvy. Having that large of a following is so influential to the young minds out there. Great information provided.
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Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines

Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines | media psych | Scoop.it
The evolving relationship between humans and machines is the key theme of Gartner, Inc.'s
danielle's insight:

Can you spot  gamification & UX on Gartner's 2013 Hype Cycle?

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When Algorithms Grow Accustomed to Your Face

When Algorithms Grow Accustomed to Your Face | media psych | Scoop.it
Companies are developing software to analyze our fleeting facial expressions and to get at the emotions behind them.
danielle's insight:

webcam facial recognition, emotion & the role of consent http://nyti.ms/1gshcWi #mediapsych

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Real potential, 2nd screen - LinkedTV Hyperlinked Documentary (using Dutch Antiques Roadshow) #transmedia

Sound and Vision has gained access to video of the Dutch TV program Tussen Kunst & Kitsch (similar to the BBC's Antiques Roadshow) which is a production of t...

Via Gary Hayes
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Gary Hayes's curator insight, November 28, 2013 4:50 PM

Quote "Sound and Vision has gained access to video of the Dutch TV program Tussen Kunst & Kitsch (similar to the BBC’s Antiques Roadshow) which is a production of the public broadcaster AVRO. The general aim of the scenario is to describe how the information need of the Tussen Kunst & Kitsch viewers can be satisfied from both their couch and on-the-go, supporting both passive and more active needs. Linking to external information and content, such as Europeana, museum collections but also auction information has been incorporated in these scenarios"

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Does teaching presence matter in a MOOC? - by Terry Anderson


Via Ana Cristina Pratas, Dr. Pamela Rutledge
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Nevermore Sithole's curator insight, March 14, 3:23 AM
Does teaching presence matter in a MOOC? - by Terry Anderson
Ulrike Grabe's curator insight, March 14, 4:51 AM

"The study concluded that teacher presence had no significant relation to course completion, most badges awarded, intent to register in subsequent MOOCs or course satisfaction."

 

"However, the findings is predicted by my Interaction Equivalency Theory in which I argue that if one of the three forms of student interaction (student-student, student-teacher, student content) is at a high level, the other two can be reduced or even eliminated."

 

That it is possible to learn on one's own is not exactly a surprise. Otherwise there would be no autodidacts, nobody would ever have been able to learn from a book. Surprising, though, that the presence of a teacher seems to have no impact on the learning outcome. On the other hand... students taking part in MOOCs usually have an academic background already. So they developed learning strategies and are able to compensate the absence of a teacher by interacting with other students or looking for other sources.

Dr. Pamela Rutledge's curator insight, March 23, 11:20 AM

Anderson has a provocative post discussing a recent study by Tomkin and Charlevoix (2014) reporting that MOOC course satisfaction, completion or decision to enroll in another MOOC had no relationship with teacher interaction or presence in the MOOC.  This kind of thing always gets teachers' panties in a bunch, as we know.  Anderson argues that these results are predicted by his "Interaction Equivalency Theory where one of the three forms of student interaction (student-student, student-teacher, student content) is at a high level, the other two can be reduced or even eliminated. "  As an online prof, I would argue that to get the equivalency over to the student-student or student-content side of the triangle, the course and content have to be very artfully and intentionally designed by the teacher with a great investment of time and skill.  So there's presence of interaction and there's presence by design.  It's presence by design to structure social and content engagement that allows the more traditional 'teacher presence' to be missing.  The exciting thing is that is has much leverage.  As a side note, people shouldn't assume that these arguments are meant to throw teachers out of the classroom and make all classes instructorless.  Humans are social animals and good teachers provide mentoring and social connection in ways far beyond course content that are difficult in the scale of a MOOC.   These are important questions, however, as part of the quest to find ways of making quality education available to the millions who don't have the access to educational opportunities most of us take for granted.


Tomkin, J. H., & Charlevoix, D. (2014). Do professors matter?: using an a/b test to evaluate the impact of instructor involvement on MOOC student outcomes. Paper presented at the Proceedings of the first ACM conference on Learning@ scale conference. Retrieved from http://dl.acm.org/citation.cfm?id=2566245

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What Branding Means in the Experience Design Era

What Branding Means in the Experience Design Era | media psych | Scoop.it
Brand experience designers must determine how to translate and transfer themselves into a world where the virtual and the physical are one.

Via Mario K. Sakata
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Michael Allenberg's curator insight, February 26, 7:26 AM

This is the transcendence of Experience Design!

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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | media psych | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.

Via Karen Dietz
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Marianne Hart's curator insight, February 25, 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 10:57 AM

Brilliant article really nails it!

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Well then: Video games change the way you dream

Well then: Video games change the way you dream | media psych | Scoop.it

By Katie Drummond on January 21, 2014

 

"Maybe you're meandering, alone and lost, through an abandoned castle surrounded by a crocodile-filled moat. Suddenly, a flame-breathing dragon hurls towards you, snarling and gnashing its teeth, coming in for the kill. Do you wake up from this bizarro nightmare, covered in sweat and close to tears? Or do you stay in the dream, grab your imaginary sword, and walk boldly into battle?

If your answer is the latter, then Jayne Gackenbach would suspect you're also a hardcore gamer...."

 


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The Dribbblisation of Design - Inside Intercom

The Dribbblisation of Design - Inside Intercom | media psych | Scoop.it
There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing from the likes of Ryan Singer and Julie Zhuo, moving our craft forward.
danielle's insight:

it's really important to remember that UX is about impressing the USER, not your peers!

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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | media psych | Scoop.it

'Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats mercilessly to the top....

 

If the traffic numbers don't already show the wisdom of Zimmerman's approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness....'


Via siobhan-o-flynn, Dr. Pamela Rutledge
danielle's insight:

the role of emotion in prediciting the virality of social media posts

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Dr. Pamela Rutledge's curator insight, January 4, 1:09 PM

Actually, it's exactly what I would expect--that emotions matter most.

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Bunnyfoot - Einstein was into User Centred Design

Bunnyfoot - Einstein was into User Centred Design | media psych | Scoop.it
Eye tracking, usability testing, user centred design and accessibility consultancy - Bunnyfoot. Site provides details of our services, information about bunnyfoot, and a range of articles and demos on usability.
danielle's insight:

Einstein appreciated the value of insights research!

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Turn patented science into new products & earn a cut of the royalties.

Turn patented science into new products & earn a cut of the royalties. | media psych | Scoop.it
Marblar gives you the opportunity to turn hand-selected patents from world-leading labs into new products through collaborative product development.
danielle's insight:

online collaborative design using NASA patents!

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From 'Oliver Twist' to 'Game of Thrones': Six serials and how they've deepened the art of storytelling

From 'Oliver Twist' to 'Game of Thrones': Six serials and how they've deepened the art of storytelling | media psych | Scoop.it

Via The Digital Rocking Chair, Dr. Pamela Rutledge
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The Digital Rocking Chair's curator insight, November 27, 2013 2:31 PM


Frank Rose:  "For a couple of years now, “transmedia” has been the buzzword most people use to define story­telling in the digital age" ...

Dr. Pamela Rutledge's curator insight, November 27, 2013 10:19 PM

Great article by Frank Rose. Of particular interest to me was the underground map showing the linkages between the various areas of storytelling.  First, I'm always interested in how stories translate into visual representation.  Second, when you look at different 'stops on the lines' you can see how quickly the world is becoming transmedia, to the point of making that term redundant or perhaps equivalent to a 'coordinated and creative use of media tools to craft and extend a story.'  We might more accurately the underground stops hubs and nodes given the interretlationships among platforms and the increasingly blurry boundaries that aren't shown.  However the subway/underground metaphor more clearly allows content to ride a type of media.  Yet Mad Men, for example, really intersects other lines because , among other things, of fan co-creation.  The map itself raises interesting questions, such as where do you define 'real world'?  Is that a marker of the story's origins or where it is experienced?  But any visual metaphor or article that gets you asking good questions is effective in my book.  And Frank is always good at that.

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50 narrative devices for non-fiction storytellers | Hot Pursuit Press

""Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others."

 

After three years of studying non-fiction storytelling, and publishing a book and a magazine on the subject, in October 2013 I tweeted 50 things I've learned about storytelling, with the hashtag #story50.  All fifty tips have been compiled and extended into this presentation."


By Adam Westbrook


Via Kim Zinke (aka Gimli Goose)
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mirmilla's curator insight, December 6, 2013 10:33 AM

Using the similarity with sex may be a little alluring, but it expresses well the distinction between technique and art. 

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Stats

Stats | media psych | Scoop.it
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Insights blog linking porn use to income level, seasonal holidays & other worldwide events

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Are We in an An Age of Collective Learning?

Are We in an An Age of Collective Learning? | media psych | Scoop.it
Rotana Ty shares a wonderful essay on collective learning for Permamarks blog. He has curated ideas by many thought leaders on the topic including Marcia Conner, Nilofer Merchant, John Hagel, Tiffany Shlain, Gideon Rosenblatt, J.

Via Ana Cristina Pratas
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Jeni Mawter's curator insight, December 1, 2013 3:20 AM

Collective learning. Collective story telling. Collective reading.

Ness Crouch's curator insight, January 14, 5:17 PM

Short answer... Yes