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What Branding Means in the Experience Design Era

What Branding Means in the Experience Design Era | media psych | Scoop.it
Brand experience designers must determine how to translate and transfer themselves into a world where the virtual and the physical are one.

Via Mario K. Sakata
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Michael Allenberg's curator insight, February 26, 2014 7:26 AM

This is the transcendence of Experience Design!

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Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them

Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them | media psych | Scoop.it
Customer Journey Maps illustrate the journey user go through when interacting with a product/service. This article explains a Customer Journey Map technique

Via Mario K. Sakata
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The 4 Levels of UX Design

The 4 Levels of UX Design | media psych | Scoop.it
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

Via Mario K. Sakata
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RDV Weekly's curator insight, February 7, 2014 4:13 PM

Great UX has multiple layers: objective, strategic, tactical, and implementable.