Media Planning
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Automated media buying to rocket in 2013 | News | M&M

Automated media buying to rocket in 2013 | News | M&M | Media Planning | Scoop.it
Sixty-six percent of respondents from the media industry expect automated media buying to increase next year, according to a survey conducted by Warc and The Festival of Media Global 2013.
Jonathan Torrealba's insight:

This "rocket", even more powerful in 2014, could oblige Media Planners to change their role by adopting a strategic and counselling capacity in order to survive in a Digital Age dominated by algorithms.

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Scooped by Jonathan Torrealba
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Algorithm versus man - George John, Sameer Singh & Ricky Liversidge - YouTube

George John, CEO and founder, Rocket Fuel Sameer Singh, VP & head of global media planning, strategy & buying, GlaxoSmithKline Ricky Liversidge, CMO, DG Medi...
Jonathan Torrealba's insight:

It looks like Media Planners would have to change their role by adopting a strategic and counselling capacity in order to survive in a Digital Age dominated by algorithms. Very interesting! Isn't it? 

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