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The No. 1 Reason Why PR Gets No Respect: Stupid Metrics | The Measurement Advisor

The No. 1 Reason Why PR Gets No Respect: Stupid Metrics | The Measurement Advisor | Media Outreach Know-It-All Center | Scoop.it
Ashley Sherman's insight:

More measurement! Yea!

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Dictionary-of-Public-Relations-Measurement-and-Research-3rd-Edition11.pdf

Ashley Sherman's insight:

It's a dictionary of PR terms. I don't expect people to read the entire thing, but next time there's a debate about the definition of a metric or term - this is our first stop. 

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How to Create Evergreen Content that Builds Your Business | Distilled

How to Create Evergreen Content that Builds Your Business | Distilled | Media Outreach Know-It-All Center | Scoop.it
Ashley Sherman's insight:

More from Distilled - a good reminder about the qualities of evergreen content. These are things we need to be constantly mindful of, especially when doing research and brainstorming in early stages of content development for a client. These concepts should spill over into every strategy and plan we put together!

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Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet

Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet | Media Outreach Know-It-All Center | Scoop.it
The IAB/Edelman report questioned 5,000 consumers of general news, business news and entertainment news.
Ashley Sherman's insight:

More about the perceptions of native advertising - good info!

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Slide Show: 9 Midyear Marketing Trends For 2014

Slide Show: 9 Midyear Marketing Trends For 2014 | Media Outreach Know-It-All Center | Scoop.it
Ashley Sherman's insight:

Interesting insights into trends for this year

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Blogger Relations Made Easy with GroupHigh by @jasonkonopinski

Blogger Relations Made Easy with GroupHigh by @jasonkonopinski | Media Outreach Know-It-All Center | Scoop.it
GroupHigh is part CRM, part monitoring dashboard, and part discovery tool...and one of the best new tools for your blogger relations programs.
Ashley Sherman's insight:

Another quick GroupHigh review to get us ramped up!

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The Advertiser's Guide To Surviving Reddit

The Advertiser's Guide To Surviving Reddit | Media Outreach Know-It-All Center | Scoop.it
If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I'm here to show you how.
Ashley Sherman's insight:

We've seen some success w/ StumbleUpon Paid Discovery, and now Amy has been playing around with Reddit advertising. Read this over and see if it's worth a try for any of your current client projects too!

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5 Things I Learned From Tracking My Time for a Month

5 Things I Learned From Tracking My Time for a Month | Media Outreach Know-It-All Center | Scoop.it
Are you really getting all you can from a day's work? Probably not. Here's how to find out for sure.
Ashley Sherman's insight:

Great points about the importance of tracking time - hopefully it will provide some motivation as we all adjust to Harvest. Be honest and accurate!

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Paid Discovery Best Practices

Paid Discovery Best Practices | Media Outreach Know-It-All Center | Scoop.it
To read the Paid Discovery Content Guidelines which details our specific approval policies, click here.



For any oth...
Ashley Sherman's insight:

Best practices from StumbleUpon for using Paid Discovery (PD). 

 

I anticipate using PD a lot more, so it's important we start to think strategically about the content itself when it's being created/ideated so it will perform well on this platform.

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15 Things Successful People Do on Monday Mornings

Those first few hours after the weekend are critical. Start your week off right.
Ashley Sherman's insight:

I'm not telling you how to live your life, but I really like some of these tips. Who couldn't use a little more oomph on a Monday?!

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Here's what you need to know about the new Canadian anti-spam law that is freaking everyone out

Here's what you need to know about the new Canadian anti-spam law that is freaking everyone out | Media Outreach Know-It-All Center | Scoop.it
The toughest anti-spam law in the world went into effect on July 1st, and people in Canada and beyond are worried they will have to throw out their email marketing lists or face a $1 million fine.
Ashley Sherman's insight:

We need to understand these  and how it affects our outreach.

 

Another point - we need to be sure we know whether or not clients even want/need exposure in Canada, and if they don't, those need to be manually removed from Cision searches. Searches default to "North America", so we need to select "United States"

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45 of Millennials Arent Compelled by Content

45 of Millennials Arent Compelled by Content | Media Outreach Know-It-All Center | Scoop.it
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Ashley Sherman's insight:

Millenials don't dig content, eh? Sounds like information we need to know - and a great reminder to consider our audience and create content (not just the topics, but the medium) that they relate to. 

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Demographics Pro - Twitter Audience Analytics

Demographics Pro gives you deep insight into the consumers who follow your Twitter accounts, tweet about your brands, and influence your Twitter campaigns.
Ashley Sherman's insight:

A little different - this is a tool that I want people to look at and see if there may be value in. As we expand our service offerings to clients, we're being asked to provide more details and insights than ever before - and efficiency will be key. Will this help? You tell me. 

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Q&A: Is the Future of PR Measurement Already Here? - PRNewser

Q&A: Is the Future of PR Measurement Already Here? - PRNewser | Media Outreach Know-It-All Center | Scoop.it
Q&A: Is the Future of PR Measurement Already Here?
Ashley Sherman's insight:

An interview on measurement w/ Rebekah Liff (from AirPR)

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How to Shift PR From Vanity Metrics to Value-Driven Measurement

How to Shift PR From Vanity Metrics to Value-Driven Measurement | Media Outreach Know-It-All Center | Scoop.it
There's more to PR than media hits.
Ashley Sherman's insight:

One of my favorite articles on PR measurement to-date. Since it's PR Measurement Week (it's a thing), please be sure to give this one special attention. 

 

“HITS are How Idiots Track Success.”

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What People Think I Do: Blogger Outreach Edition | Distilled

What People Think I Do:  Blogger Outreach Edition | Distilled | Media Outreach Know-It-All Center | Scoop.it
Ashley Sherman's insight:

This is a great post to remind us all that there are people out there successfully doing what we're doing. If you're not already keeping up w/ Distilled's employees on social channels and reading their blog - start now. Right now. 

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Four ways to be seen as a leader, even when you’re not in charge | Poynter.

Create. Inform. Engage. | Journalism training, media news & how to's
Ashley Sherman's insight:

Everyone on the MO team is a leader in some way. As we start growing our team, and continuing to educate the rest of the organization on what we do (and how), it's important to remember that and to be seen that way.

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Google+ Communities: A Beginner's Guide

Google+ Communities: A Beginner's Guide | Media Outreach Know-It-All Center | Scoop.it
Get started with Google+ Communities, Google's version of a group or forum.
Ashley Sherman's insight:

Oh, the mysteries of Google+. Let's at least attempt to understand it together, shall we?

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Blogger Outreach Software That Will Make You Do a Happy Dance | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Blogger Outreach Software That Will Make You Do a Happy Dance | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Media Outreach Know-It-All Center | Scoop.it
Blogger outreach software is supposed to save you time and hassle. The new software from GroupHigh does it, and is recommended for blogger outreach programs.
Ashley Sherman's insight:

A GroupHigh review from Jay Baer to kick off our trial this week

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The Definitive Guide To Social Media Tools For Startups

The Definitive Guide To Social Media Tools For Startups | Media Outreach Know-It-All Center | Scoop.it
Every tool for social media that you will ever need for now.
Ashley Sherman's insight:

We (DigitalRelevance) is taking a good look at all the tools/resources we have tested, used or currently use - look through these and see if there are some new ones to add to our list! I want your feedback on these!

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Study: Some struggling with content marketing

Study: Some struggling with content marketing | Media Outreach Know-It-All Center | Scoop.it
Research from Forrester found marketers just aren't seeing huge results yet, but it may be their approach rather than the practice itself. There's hope.
Ashley Sherman's insight:

"According to Forrester's report, the problem may be with a lack of skilled content marketers, not content marketing itself."

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17 Advanced Methods for Promoting Your New Piece of Content

17 Advanced Methods for Promoting Your New Piece of Content | Media Outreach Know-It-All Center | Scoop.it
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.
Ashley Sherman's insight:

A lot of things we're already doing, but there are some good examples of actual emails to use/send to get influencers involved and sharing as well. 

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How to Publish on LinkedIn for Maximum Exposure |

How to Publish on LinkedIn for Maximum Exposure | | Media Outreach Know-It-All Center | Scoop.it
Do you publish on LinkedIn? Here's how to publish your articles on LinkedIn to build your personal reputation and increase exposure for your business.
Ashley Sherman's insight:

LinkedIN is a powerful publishing channel that we don't always immediately consider - and we need to. We have opportunities to self-publish, as well as sponsor posts for additional exposure. If LinkedIn is a part of any strategy - let's be strategic about the article itself as well! 

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Top 90 Socially Shared Content Marketing Blog Posts - SEO.com

Top 90 Socially Shared Content Marketing Blog Posts - SEO.com | Media Outreach Know-It-All Center | Scoop.it
Do you know everything there is to know about content marketing? For those who want to discover a little more more, we took a scientific approach to finding the best (or at least the most popular) blog posts on content marketing.
Ashley Sherman's insight:

A list of the most socially shared content marketing blog posts. We've definitely read a lot of them already, but it's a great resource to bookmark for reading when you have a few minutes!

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6 Ways to Make B2B Content Marketing That's Better Than the eBook

6 Ways to Make B2B Content Marketing That's Better Than the eBook | Media Outreach Know-It-All Center | Scoop.it
The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our aud...
Ashley Sherman's insight:

Be better than the eBook. 

 

"Yes, it’s time we focus some of our energy on actual creativity and content production, not just the mechanics of distribution and measurement, as the days of us trying to make dud missiles fly are all but over. It’s time to give “content” just as much attention as “marketing,” which will yield better business results to boot."

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