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Indoor location market to reach $4 billion in 2018, predicts ABI

Indoor location market to reach $4 billion in 2018, predicts ABI | Media Matters | Scoop.it
The indoor location market is forecast by ABI Research to reach $4 billion in 2018, fueled by wireless technology as well as vendors offering venues such as shopping malls, warehouse retailers, airports and stadiums products to provide content and...
Christopher Cioffi's insight:

We are getting ever closer to a Minority Report marekting experience. Soon you will walk into a store and your phone will lightup with in-store offers and sales information.

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Smartphone And Tablet Traffic Now Accounts For 41% Of YouTube Views

Smartphone And Tablet Traffic Now Accounts For 41% Of YouTube Views | Media Matters | Scoop.it
YouTube views from mobile devices has increased by 35% in 2 years, from 6% in 2011 to 41% in 2013. The 41% includes traffic from phones as well as tablets.
Christopher Cioffi's insight:

I am definitely in the this class of user. Almost all of my youtube video consumption is through my iPhone or IiPad Mini. 

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PubMatic Adds Consulting Business As Publishers Want ‘DIY’ Approach To Programmatic

PubMatic Adds Consulting Business As Publishers Want ‘DIY’ Approach To Programmatic | Media Matters | Scoop.it
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Seth's Blog: Is Google jumping the shark?

Seth's Blog: Is Google jumping the shark? | Media Matters | Scoop.it
Ron Howard explained that while they were shooting the notorious episode where Fonzie jumped the shark, he knew the show had turned a corner. In the case of Happy Days, the corner was the chasing of ratings at the cost...
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