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7 Types of Content Marketing Customers Actively Seek

7 Types of Content Marketing Customers Actively Seek | Media Marketing Mix | Scoop.it

Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report.

 

Content marketing fulfills customers’ needs for relevant information at every step of the purchase process.

 

While marketers understand customers’ need to gather information before they purchase, many underestimate the value of providing content to support product usage and how cost effectively content marketing can encourage repeat sales and promote brand advocacy.

 

Here’s how marketers’ objectives align with customer needs and the information they seek during the buying cycle [SEE ABOVE CHART].

 

To help create effective content marketing, here are seven types of information customers actively seek.

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Algorithms Can Help Curators Pre-Filter, Discover and Learn From Like-Minded Colleagues

Algorithms Can Help Curators Pre-Filter, Discover and Learn From Like-Minded Colleagues | Media Marketing Mix | Scoop.it


Robin Good: Alexis Dufresne of Faveeo, an up and coming information filtering and discovery tool not yet available to the general public, has been posting some interesting articles on topics related to news curation, filtering and discovery.

 

In particular, I found interesting his recent analysis on automated solutions and algorithms designed to help scale curation efforts, as these are generally discarded as inappropriate for any type of professional work. But, as he rightly points out, there are several tasks inside a curator workflow that can indeed help and reduce the curator's workload without limiting his ability to manually select and edit what he finds most appropriate.

Alexis pinpoints at least three different areas in which algorithms and automated operations can indeed greatly help the curator's work. These are:

 

1) Discovery of new sources and networks: ...By teaching a machine about the kind of sources and users a curator is looking for, a machine could process from the incredible mass of sources and people out there to figure out those who are likely to be trusted sources of information. By using techniques of text analysis, social reach, semantic density, popularity and more, this task could be done by a machine.

 

2) Learning the profile of a curator: A lot of engines are focusing on filtering the semantic meaning of an article in order to recommend other content. But by using advanced NLP techniques and text extraction methods, we could go further and have an idea of the tone, the lenght and other signals that can indicate the preferences of a human curator, other than simply the actual keywords used in the text.

 

3) Social recommendations: ...By detecting users that seem to click, like, share or save the same articles, we can connect them together to mutualize their search and discovery operations, in order to speed things up.

 

Rightful. Helpful. 8/10

 

Full article: http://www.faveeo.com/computer-assisted-curation-lets-figure-out-best-system-help-scale-curation-operations

 

 


Via Robin Good
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Faveeo's comment, April 18, 2013 4:20 AM
Faveeo Update : Two new features to speed up fresh discovery - http://eepurl.com/ycrBL
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Social Business Design [Infographic]

Social Business Design [Infographic] | Media Marketing Mix | Scoop.it
Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more digitally connected.

 

I’m fascinated by the evolving thought leadership around the subject of social business.


I believe in the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected.


As an idea or concept, social business is complex. The folks at Dachis Group offer this definition:


Social business draws on trends in technology (e.g., powerful mobile devices, widespread availability of high-speed Internet access, low cost of data storage), work (e.g., always-on culture, globalization), and society (e.g., propensity to share). Companies should care about social business because they can improve business outcomes (i.e., increase revenue or decrease costs). The core principles touch on all areas of a business, whether for business-to-customer engagement, employee-to-employee collaboration, or supply chain optimization. Making social business work requires focus on a company’s culture, connections, content exchanges, and measurement and analytics.

 

Unfortunately, as the term social business begins to move along the same popularity arc as “social media” it is getting overused and mis-defined to the point of clouding people’s ability to connect with its meaning and context. Recently this reached a boiling point for my esteemed colleague Jason Falls who proclaimed that the term “social business” is bullshit.


Semantics aside, social business presents a set of important ideas that organizational leaders are incumbent to discuss and understand. A post recently published by Dave Gray really helps crystallize the idea of social business design. In The Connected Company Gray uses a series of “city” metaphors to clearly explain how a social business is a “complex, adaptive system.”


His post inspired the following information design. My goal here is to present a visual interpretation of these ideas aimed at building high level understanding and prompting discussion.

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6 Underrated Content Marketing Assets For B2B SEO

6 Underrated Content Marketing Assets For B2B SEO | Media Marketing Mix | Scoop.it

One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years, this degree of difficulty was further supported by industry peers in the 2012 MarketingSherpa Search Engine Marketing Report.

 

Even though there are many excellent research tools available for finding new content marketing ideas, sometimes the best resources are right under the B2B marketer’s nose. Here are six underrated content marketing assets and how they can be leveraged more effectively for B2B SEO.

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10 Google+ Power Tips for B2B Social Media

10 Google+ Power Tips for B2B Social Media | Media Marketing Mix | Scoop.it

Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results. Social signals has proven to be another card in that deck.


There are also active and thriving communities on Google+, but again, among small niches. Former Apple evangelist, Guy Kawasaki, has written What the Plus!: Google+ for the Rest of Us to show everyone how to build a network and community on Google+ (This book was provided by the publisher for my review). I also have a copy to give away. See the end of the post to learn how to enter.


If you are looking for an in-depth guide to using the platform and gaining expertise, you should check it out. The book is focused on effectively sharing content and maximizing its reach, and it doesn’t matter whether you are using a personal profile or a B2B company page to do this.

 

Rather than go into the details, I have pulled out 10 power tips from the book to help you with your Google+ efforts for your B2B company.

 

 

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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | Media Marketing Mix | Scoop.it

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  


Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...


Via Lauren Moss
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B2Bs Lack Collaborative Processes for Content Creation

B2Bs Lack Collaborative Processes for Content Creation | Media Marketing Mix | Scoop.it

Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative.


Only one-third (33%) of B2B sales and marketing professionals say their companies have a collaborative process for creating content:

 

Here are other key findings from the Corporate Visions survey, conducted in the third quarter of 2012.

 

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MizWalidah's comment, March 27, 2013 3:40 AM
Good to see you here Lynne! Great platform right?
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Social Media around the World 2012 (by InSites Consulting)


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Social Marketing: Key Trends and Tools for B2Bs and B2Cs

Social Marketing: Key Trends and Tools for B2Bs and B2Cs | Media Marketing Mix | Scoop.it

More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for a potential social marketing contingent of 92%, according to Chief Marketer's 2012 Social Marketing Trends Survey.


Those results track with two previous studies issued by Chief Marketer, in 2011 and 2010, when 73% and 64% of surveyed marketers, respectively, reported conducting social marketing.

Not surprisingly, B2C brands are more heavily invested in social marketing.


Among pureplay B2C marketers, 79% say they conduct social media campaigns, compared with 68% of B2B marketers who say the same. However, another 16% of B2B marketers say they plan to begin social marketing by the end of 2012.

 

Read on for additional findings from the 2012 Chief Marketer Social Marketing Trends Survey.

 

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5 Fundamentals of a Social-Media Action Plan

5 Fundamentals of a Social-Media Action Plan | Media Marketing Mix | Scoop.it
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy...

 

As I get more involved in social media for business -- I'm doing a lot of that lately -- I can see more each day that the new business landscape social media creates is a significant change, a good thing for a lot of businesses, but still something that depends on fundamentals. Whether it's for marketing, sales, customer service, fulfillment, or some other business purpose, when social media is part of what a business is doing, it should be managed by planning and follow-up.

 

With that in mind, here's my suggestion for the elements of a social-media action plan.

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20 Common Social Media Marketing Myths BUSTED

20 Common Social Media Marketing Myths BUSTED | Media Marketing Mix | Scoop.it
Read through some commonly held myths about social media marketing to rid yourself of any urban legends.

 

As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media.

 

So I donned my walrus mustache and beret (any Mythbusters fans out there?) and drudged up some of the most common social media myths out there ... so I could officially bust them in this blog post. Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED!

 

20 Common Social Media Myths BUSTED

 

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