Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report.
Content marketing fulfills customers’ needs for relevant information at every step of the purchase process.
While marketers understand customers’ need to gather information before they purchase, many underestimate the value of providing content to support product usage and how cost effectively content marketing can encourage repeat sales and promote brand advocacy.
Here’s how marketers’ objectives align with customer needs and the information they seek during the buying cycle [SEE ABOVE CHART].
To help create effective content marketing, here are seven types of information customers actively seek.