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Rescooped by Daniel Toth from The Business of Sports Management
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UFC fights for growing UK fan base - BBC News

UFC fights for growing UK fan base - BBC News | media, marketing, coaching | Scoop.it
BBC News UFC fights for growing UK fan base BBC News But this is not the latest NFL game at Wembley, rather it is the equally bone-jarring mixed martial arts event in Manchester staged by the UFC, the leading promoter in a sport known in street...

Via John Beech
Daniel Toth's insight:

1. I learned that the UFC is a new company that was bought under new management in 2001. The UFC's main demographics are males ages 18-34, but females are also recongnized as a demographic, like in Brazil. I also learned that the sport has had multiple issues as being "too violent".

2. Information I found interesting was that in some countries women make up the majority of specators of the UFC. This is interesting to me because most people, including myself, would assume that women wouldnt care about two men fighting each other in a cage. Also, I found that people view the UFC as a top tier echelopn of global sports, such as the Yankees, the Red Sox, and Manchester United. 

3. I selected this article becuase I have always been interested in the UFC. Not only becuase of the athletisism of the participants, but becuase of the controversy surrounding it. Also, a lot of my friends are really into the UFC, becuase I am in the demographics of the UFC, so I have always been around it and have heard my friends talking about it. 

4. This information will help me in the sporting industry by showing me ways on how to expand a business or service to areas that have low specating statistics. They used the chief executive of the football club Manchester City to help promote the UFC in England, so it helps give examples on how to effectively expand a service not only overseas to certain countries, but to diffferent demographics as well. 

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Rescooped by Daniel Toth from Flash Marketing News
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An In-Depth Look Into Keurig's College Sports Marketing Plan - Forbes

An In-Depth Look Into Keurig's College Sports Marketing Plan - Forbes | media, marketing, coaching | Scoop.it
An In-Depth Look Into Keurig's College Sports Marketing Plan
Forbes
Coffee: It's a staple on any college campus.

Via EA
Daniel Toth's insight:

1. I learned in this article that 57% of college students consume coffee. Also, I learned that Green Mountain coffee targeted a market that spends a lot of money each year, and found a way to tap into that market. Also, I found that this is a good demographic age group(18-24) becuase every year, the company will have thousands of new consumer, college freshman, so each year not only do they keep their existing consumer base, they also gain new consumers every year. 

2. Information I found interesting and educational was that the age demographics of 18-24 year olds is a hard market to advertise to. Also, I liked that they targeted a market where they will get new consumers every year. 

3. I selected this article beacuse it applies to me. Being a college student, seeing the word college in the title automatically got my attention. Also, knowing how big keurigs are in college, I was interested in seeing what the companies plans were, becuase although I am not a fan of coffee, I know countless people who cant go a day without it, and was curious to see how it might effect their lives. 

4. This information will help me in the sport management industry becuase it opened up my eyes to the fact that one should target a demogrpaphic that gains new consumers yearly. Gaining college freshman every year is a very big thing, becuase every year profit will increase more and more which makes me realize that when I am targeting a target market, I should try to pull in new consumers every year. 

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Rescooped by Daniel Toth from Management of Sport Facilities
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How to Increase Sports Facility Revenue with Birthday

Sports facility birthday parties and team parties increase awareness of your business in the community and generate new leads and revenue.

Via David Laumeyer
Daniel Toth's insight:

1. I learned that there are multiple ways that a manager of a sport facility can increase revenue during birthday parties for younger children. Some of these include providing a gift with the cost of the party. An example of a good gift was a t-shirt or other apparel that had the facilities name on it. Not only does it please the customer, it also serves as an advertising tool, becuase the child will wear it and broadcast the facility and the fact it was "free" with the party, making other kids beg their parents to let them have a birthday party there. Also, by trying to have your employees close a deal with other parents picking up the kids. In order to make them try and book future parties, offereing an incentive is a good way to try to make the employees book parties. 

2. Information I found interesting and educational were that birthday parties act as a block in "slow periods" of business. They allow slow times of business to gain revenue. Also, by teaming up with the local pizza store is useful, becuase you might get a dscounted price on pizza in exchange for advertising their own business. 

3. I selected this article becuase I am interested in pursuing a career in running my own sport facility. I would love to provide children and adults opprotunities to better their health and to let them have fun playing sports. I think by having my own facility I could increase certain sports in areas that dont have access to certain sports. 

4. This will help me in the sport management business by giving me a step ahead of the comptetion with gaining a certain demographic of customers, and also by allowing me to make more money if I were to ever encounter a financial situation. 

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Kristen Towns's curator insight, September 22, 2013 8:22 PM

An interesting take on how to create revenue in your sporting facility.

Rescooped by Daniel Toth from Integrating Technology in Education
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The Digital Dilemma: Indiscreet tweets, cyber taunts soiling school sports - Danbury News Times

The Digital Dilemma: Indiscreet tweets, cyber taunts soiling school sports - Danbury News Times | media, marketing, coaching | Scoop.it
The Digital Dilemma: Indiscreet tweets, cyber taunts soiling school sports Danbury News Times Local athletic directors and coaches are concerned that high school athletes and fans increasingly use social media to post raw, unfiltered material that...

Via Tim Mickan
Daniel Toth's insight:

1. I learned that it is actually possible to have disciplinary actions taken against a student athlete for innaporpriate tweets. As a student athlete at Endicott, this is eye opening to me and makes me even more aware and conscious of what I post on social media sites.

 

2. What I found interesting was that a player was denied the offer to play football at top schools over certain tweets, and that atheltic directors and coaches take tweeting and other social media very seriously.

 

3. I selected this article out of pure interest over the whole social media controversy. Going to a bunch of student athlete meetings at Endicott, and hearing about the importance of proper social media use, I wasnted to see the reprecussions some athlets have faced.

 

4. This helps me in the sport management industry by showing me the imprtance and impact social media creates. It will make me more aware with what I tweet or post anywhere, which will help me down the road when applying for jobs.

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Rescooped by Daniel Toth from Sports Entrepreneurship - Walsh4114768
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How To Be A Great Sports Agent - Forbes

How To Be A Great Sports Agent - Forbes | media, marketing, coaching | Scoop.it
When I started my career in sports law in 1975 by signing the first pick in the NFL Draft — Steve Bartkowski, quarterback with the Atlanta Falcons — to the largest rookie contract in football history, sports representation was in its infancy.

Via Brandon Walsh
Daniel Toth's insight:

1. I learned that in the past players used to represent themselves instead of having an agent do it for them. Also, i learned that each state his its seperate laws when it comes to sports agents, and that these laws can be very strict and they carry heavy consequnces.

2.Some information I found interesting and educational was that athletes used to represent themselves or have their parent srepresent them, and that some proffesional sports teams would simply say that they "Don't deal with agents". Also, when Steinberg said the average player salary in the past was $30,000 I was very shocked.

3. I selected the article because I was intersted in what sport agents do, and tips on how to improve being a sport agent.

4. This information helps me in the sport management industry by giving me some tips and insight on how sports agents work, and how I could be a step ahead of other agents if I decide to take that route in my life.

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Rescooped by Daniel Toth from The Business of Sports Management
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Can 'soccer' survive in America?

Can 'soccer' survive in America? | media, marketing, coaching | Scoop.it
Major League Soccer needs to boost its quality and popularity to be taken more seriously, says BBC Sport's Matt Slater

Via John Beech
Daniel Toth's insight:

1. I learned that the MLS is gaining popuilarity throughout the US. I always assumed that the MLS was considered to be a low ranked league, but I was wrong. Being ranked the 7th best league in the world by a London magazine is a big deal. Also, I learned that the MLS wasnt the first soccer league in America, but that the North American Soccer LEague was previously the longest running league from 1968- 1984. This suprised me because I played soccer my whole life, and played high school and club soccer, and never once have i heard of this league. 

2. Information I found interesting was Robbie Kien earns a third of the LA Galaxy's salary. Also, the minumum wage in the MLS is almost $5,000 lower than the English Premieir League. And that the MLS came in third for fans attending games, behind the NFL and MLB.

3. I selected this article beacuse I have been playing soccer since kindergarden and have competed at all sorts of levels of competition in soccer. Plus, I would like to see soccer get bigger in the US, so this article caught my eye. 

4. This information will help me in the sport management industry by showing me that soccer is a growing sport, and with a growing industry, there will be jobs available within the next couple of years. This article makes me realize that there is hope in an league that is seen to be dying  in the US, and that it has the potential to grow into one of the major sports in the country. It also helps by showing me that with the right management, a sport has the chance to grow into a major source of income. 

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Rescooped by Daniel Toth from Management of Sport Facilities
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Lesson Scheduling at Sports Facilities: Increase Revenue

One of the sports facilities I work with recently shared a tip on how they increase their facility revenue from private lessons. ... This entry was posted in Sports Facility Management, Sports Facility Operations.

Via David Laumeyer
Daniel Toth's insight:

1. I learned that by following up and checking in with customers about private lessons, and by letting them know that the same instructor is available for another lesson helps increase revenue, because customers will be eager to get another lesson if the instructor was good. Also, even if the instructors arent employed by you, and they are renting space, that you should try to cut a deal with them to earn some money, since they are using your space to conduct business, so you should be reimbursed. 

2. Information that I found interesting and educational was the eSpot planner scheduling software, which allows you to see what instructor is available, and the people they taught a private lesson to. Then, it allows you to email the customer in the program to inform them that the instructor is avalable. 

3. I selcted this article becuase I am interested in owning my own facility one day, and was curious how to make more money for my facility and what tools are useful and practical. 

4. This information will help me in the sport management industry by letting me know how to conduct business with my customers, and showing me that follwing up and informing customers is essential to business. 

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Rescooped by Daniel Toth from Social Media Article Sharing
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What CMOs Can Learn From The Nexus Of Sports and Social Media - Forbes

What CMOs Can Learn From The Nexus Of Sports and Social Media - Forbes | media, marketing, coaching | Scoop.it
What CMOs Can Learn From The Nexus Of Sports and Social Media
Forbes
For many years, the global sports landscape — amateur, collegiate, Olympic or professional — has represented fertile ground for brands.

Via Alan Horton
Daniel Toth's insight:

1. In this article, I learned that sports fans tend to stay away from certain social networking sites, one in particular is FaceBook. This is because, as Lozano stated, Facebook is a place where we know people. Since not everybody doesnt know about sports, this provided the future success for LockerDome. Basically, it allowed a space for sports fans to contribute their insight to other sports fans who would understand their opinion and viewpoint. This proves that marketing to key people and providing a service to them will lead to success.

2. Information that I found interesting and educational was the fact of how fast LockerDome took off and the success it has had. Having 14 million monthly uniques in just 17 months is a mind blowing number. Also, information that I dound to be educational was the difference between the "social graph" and the "interest graph". The social graph is connecting with freinds and people that you KNOW, as opposed to the "interest graph" which is connecting with people that share common interests as you. 

3. I chose this article because I wanted to know how much of a role social media plays in sports, and how people go about making the best service abailable to their customers. 

4. This information will help me in the sport management industry by giving me the insight that broadcasting and advertsising sports ads on certain social media sites, such as Facebook, can be effective, but not nearly effective as marketing on sites that are geared toward the "interest graph" such as Twitter or LockerDome. 

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Dylan Wasserman's curator insight, September 12, 2013 10:25 PM

This article has taught me that with the creation and advancement in social media fans are now able to support their team, buy apparel and watch any game through the power of social media. The information that I found interesting was that they grew 14 million monthly unique in just 17 months. I selected this article because it shows the how influential social media will be in spots in a few years. This will help me in the field of sport management by allowing me to see the growth of CMOs in this business.

Rescooped by Daniel Toth from Leadership and Management
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The Secret Behind Red Bull's Rise As An Action Sports Leader - Forbes

The Secret Behind Red Bull's Rise As An Action Sports Leader - Forbes | media, marketing, coaching | Scoop.it
Behind the walls of an inconspicuous building in Santa Monica lies the secret to how Red Bull secured its place as a leader in the world of action sports.  Launched in Austria in 2007 and brought to the United States in 2011, Red Bull Media House ...

Via Rami Kantari
Daniel Toth's insight:

1. I learned that holding full rights to footage is less expensive than buying the rights from other companies. Also, I learned that following athletes from the start and promoting a brand throughout the years pays off in the end.

2.The information that I found to be interesting in this article is that since Red Bull has full rights on all of its footage, they are able to sell it to magazines and other publishing companies, not only making money from selling the videos, but they also gain more public notice by being placed in other publishing companies, such as magazines and other videos.

3. I selcted this article because I have been an action sport fan all my life. I have skateboarded and snowboarded my entire life and still do, I watch the xgames every year, and realize that redbull is a huge company in the action sports industry and was curious as to how they achieved the reputation they have.

4. This will help me in the sports management industry by giving me the information that ownership is a key thing in sports. Whether is be an idea or video, having full ownership is the most important thing.

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Rhett Moroses's curator insight, September 11, 2013 2:50 PM

Most people know Red Bull as the energy drink. But nowadays, there advertisment with commercials and billboards have taken a turn towards to sell their product. This turn has caused Red Bull to be the action sports leader of the world. Surprisingly, this was their goal from the very start. During the company's 21 years of existence, they have video recorded and documented all the action sport athletes and there adventures. After all the energy drinks we have drank, its incredible to see how a company that has mainly sold drinks transformed into marketing action sport athletes. This gives us information of how to look into more innovative ways to market and sell products.

Aidan Shockley's curator insight, September 13, 2013 2:46 AM
This article has taught me that Red Bull's creation of Red Bull Media House boosted their product by capitalizing on the company's peak position in the Action Sports world. Footage taken over the company's first 21 years was produced and used. I selected this article because of my interest in the action sports industry and the branding involved in creating an image as impactful as Red Bull. This has helped me understand the neccessity of understanding the market you are in and capitalizing on the product of your eployees. 
Dan Zabbo's curator insight, October 14, 2014 9:02 PM

After reading this article on the recent success of Red Bull, I have learned the vast importance of finding a correct target market and utilizing that target market to create business opportunities. Red Bull gained its popularity from targeting action sports athletes and assisting them in the sports growth, which in essence allowed Red Bull to monopolize the action-sport industry. In doing so, Red Bull was able to promote themselves through action sports, and create their own media coverage and events giving them endless possibilities to endorse themselves as well as action-sports themselves. This taught me that the popularity of a sport greatly influences the success of business sponsors that are intertwined. Red Bull's extreme growth since it released its product in 1987 is due to the growing success in the action-sports industry. I chose this article because I am interested in the up-and-coming sports in the industry and the popularity of action-sports has sky rocketed in recent years.  In addition I am interested in how large corporations come to be successful, and what it takes to get there. Red Bulls strategies are noted in the article describing how their use of video and capitalizing on the opportunity of action- sports has resulted in their success. The information from this article will help me apply strategies to new opportunities in sport in order to discover the next big market. Also, seeing the new strategies used by Red Bull opens up creative options to make impacts on the sport industry in the future.

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Report: 76ers To Add Greg Foster To Coaching Staff - Philly.com

Report: 76ers To Add Greg Foster To Coaching Staff - Philly.com | media, marketing, coaching | Scoop.it
Report: 76ers To Add Greg Foster To Coaching Staff
Philly.com
According to Salom, Foster's title is not yet known, but it is apparently a done deal.
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